Led end-to-end data analysis for employer branding projects, from client discovery and conceptualization to final report delivery. Conducted comprehensive qualitative and quantitative research by designing surveys, facilitating Focus Group Discussions (FGDs), and running client interviews. Developed and presented data-driven reports, decks, and playbooks using Looker, Canva, and Excel, translating complex findings into actionable insights. Facilitated high-level FGD sessions and proposed the foundational tagline and pillars for a large family-owned enterprise's successful Employee Value Proposition (EVP) launch. Key contributor for major client initiatives, including a Vision-Mission-Values (VMV) rehaul for an insurance firm, CSR program conceptualization for a national fast-food chain, and an employee award program for a major power company.

Analyzed and interpreted raw data sets from diverse client accounts to identify key employer branding insights. Developed and presented initial data visualizations and reports for internal leadership and external stakeholders. Collaborated with the sales team to provide data-backed recommendations for project scopes and frameworks, leading to promotion to Senior Analyst.

Led front-end development for the primary company website, translating Figma wireframes into a responsive, data-integrated user interface using Vue.js. Evolved role to include back-end development, contributing to the platform's successful transition into a full Software-as-a-Service (SaaS) product. Reduced monthly engineering operational costs by $300-$500 by auditing AWS services, archiving non-production data, and decommissioning unused resources during a strategic business pivot. Managed deployment environments and troubleshooting on AWS; handled engineering operations using tools including Cloudflare, GoDaddy, and Pre-render.io.