David Kelly
I'm David Kelly, a Berlin-based graphic designer and art director with over a decade of experience shaping visual identities across music and culture.
About
I’m David Kelly, a Berlin-based graphic designer and art director with over a decade of experience shaping visual identities across music and culture. I’ve led design on everything from independent record releases to global campaigns, often through long-term creative partnerships with artists, labels and collectives.
I bring a strategic and hands-on approach, grounded in cultural context, creative partnerships and visual systems that grow with the work.
- 17 years' experience
- Joined November 2025
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
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Work experience
Sole in-house designer at a fast-paced music management and label services company. Responsible for the visual output across 25+ artists and campaigns. Delivered creative for AJ Tracey, Conducta, Kiwi Rekords, Sega Bodega, Dorian Electra and more. Led all design execution, from record sleeves and merchandise to CMS website (Wix) and online store (Ochre) builds. Art directed AJ Tracey’s Flu Game campaign, including artwork, branding, merchandise and brand collaborations with McDonald’s, FIFA 22 and New Era Cap. Early career role contributing to campaigns and brand partnerships with HMV, Coca-Cola and the London 2012 Olympics Experience.
Independent design practice focused on music and culture — from single artwork and record sleeves to branding, merchandise and campaign design. Led long-term visual direction for Butterz and its roster; created record artwork and identities for Skepta, Kano, Jme, D Double E, Swindle and Flava D.
Education
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