Hi, I'm Alicia Putri Larasati, a Jakarta-based marketing communications professional specialising in creative content production, social media management, and design. I thrive on turning ideas into visually compelling stories and love exploring languages and multicultural collaborations. I’m passionate about learning, education, and connecting with diverse teams to craft brand experiences across digital and offline channels.

Alicia Putri Larasati

Hi, I'm Alicia Putri Larasati, a Jakarta-based marketing communications professional specialising in creative content production, social media management, and design. I thrive on turning ideas into visually compelling stories and love exploring languages and multicultural collaborations. I’m passionate about learning, education, and connecting with diverse teams to craft brand experiences across digital and offline channels.

Available to hire

Hi, I’m Alicia Putri Larasati, a Jakarta-based marketing communications professional specialising in creative content production, social media management, and design. I thrive on turning ideas into visually compelling stories and love exploring languages and multicultural collaborations.

I’m passionate about learning, education, and connecting with diverse teams to craft brand experiences across digital and offline channels.

See more

Language

Indonesian
Fluent
English
Advanced
Korean
Advanced
Japanese
Beginner

Work Experience

Head Creative Planner at Balkat Komunika Indonesia - Digital Branding Agency
November 1, 2022 - December 1, 2025
Directing, reviewing, and approving creative briefs; leading brainstorming sessions for brand campaigns, guidelines, and social media content; strategizing and creating Instagram content through content mapping; analyzing market and design trends and presenting data to clients; designing social media content, marketing collateral, merchandise, and website assets.
Freelance Digital Marketing at Self-employed
March 1, 2021 - Present
Implemented content mapping to plan and produce daily Instagram advertising and content; assessed social media performance and provided recommendations; product and event photographer; Meta Ads (Business Suite) manager.
Graphic Designer & Content Creator at GSJA Betlehem
November 1, 2020 - Present
Directing movie promotions content; managing day-to-day Instagram posts, album launch, or film launch; lead designer for Youth Ministry.
Expert Councils Volunteer at COVID-19 Response Acceleration Task Force
May 1, 2020 - May 1, 2021
Analysed daily news indicating any case risk and the potential increase in national COVID cases; summarised articles and reports to assist the top-down level government in the decision-making process, reporting directly to Head of National Agency for Disaster Countermeasure; prevented public events or gatherings that could potentially increase risk through social media monitoring.
Program Promotion Officer at Universitas Katolik Indonesia Atma Jaya Jakarta
November 1, 2019 - November 1, 2021
Designed social media content to promote faculty events; led live discussions on communication sciences topics with various speakers; promoted university’s communication department to Jakarta megapolitan area high school students through open-house activities; directed promotional video content for open-house activities.
Teaching Assistant, Statistics for Quantitative Communications Research at Universitas Katolik Indonesia Atma Jaya Jakarta
August 1, 2019 - February 1, 2021
Reviewed examinations and administered supplementary assessments for inadequate student grades; provided mentoring for new teaching assistants.
External Public Relations, Student Senate at Universitas Katolik Indonesia Atma Jaya Jakarta
February 1, 2018 - February 1, 2019
Head coordinator of the faculty introduction program for new Business Administration and Communications students.

Education

B. Communication (Marketing) at Universitas Katolik Indonesia Atma Jaya Jakarta
August 1, 2017 - August 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet