Available to hire
Hi, I’m Danielle Kolesar, a results-oriented marketing manager based in Olmsted Falls, Ohio. With nearly 15 years of experience leading digital marketing initiatives, I specialize in driving traffic, increasing sales, and growing brand visibility through SEO, paid search, email marketing, social media, and conversion-focused experiences.
I’m passionate about collaborating with cross-functional teams to deliver measurable ROI and sustainable growth. I enjoy mentoring teammates, crafting data-driven strategies, and turning complex business goals into clear, actionable marketing programs.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Strategist at Grey Matter
October 1, 2022 - June 1, 2025Led onboarding and development of customer acquisition strategies following the 6-Cs framework; oversaw on-page messaging and UX optimization to maximize conversions; led monthly client reporting and QBRs with the search team; collaborated with activation to optimize spend and ROI; mentored Digital Marketing Specialist and aligned client priorities with internal teams; developed campaign briefs, reviewed work, and established client communication protocols; delivered impactful campaigns and contributed to overall client strategy; authored blog briefs and managed email and social media initiatives.
Digital Marketing Manager at Lead to Conversion
January 1, 2020 - August 1, 2022Executed digital marketing strategy across multiple accounts; managed task and content processes from ideation to on-site publication; fulfilled link development; analyzed data to identify growth opportunities and drive results; audited websites and campaigns during onboarding; assisted in creating and interpreting client reports; collaborated across paid search, social, email, and CRO efforts.
Digital Marketing Specialist at Proximity Marketing
July 1, 2018 - December 1, 2019Assessed client goals and developed/implemented SEO services; built, managed and optimized paid search and paid social campaigns; optimized sites for search visibility; conducted keyword research and strategic link building; monitored industry trends and KPIs; supported client management processes and timely reporting.
Director of Digital Marketing at Unitrex SpaRoom
March 1, 2016 - March 1, 2018Identified and implemented digital marketing strategies; led development and management of a redesigned website; created and analyzed email campaigns; managed Amazon Seller Central activities; assisted in the creative process behind advertising campaigns; enhanced social media efforts; implemented SEO and UI/UX improvements; produced ROI-focused marketing recaps and served as primary marketing liaison for internal sales.
Director of Marketing at Moscarino Outdoor Creations
January 1, 2015 - March 1, 2016Created website and content strategies (blog, ad copy, landing pages, social media); maintained website; applied on-page SEO; set up PPC campaigns; produced presentations and videos for web and social; managed social channels and email campaigns; analyzed analytics to identify opportunities; supported inbound leads for sales; photographed projects for digital/promotional use; coordinated print and digital advertising campaigns using Adobe tools.
Digital Marketing Analyst at FATHOM
February 1, 2012 - February 1, 2014Maintained up-to-date knowledge of SEO, PPC, and social media; researched market climate to identify opportunities and threats; assessed websites and marketing tactics and presented findings; developed strategies to improve rankings, lead generation, and conversions; contributed to blog posts, industry insights, and internal process documents.
Online Marketing Manager at ONMARK SOLUTIONS
August 1, 2011 - January 1, 2012Optimized copy for SEO and PPC purposes; performed basic HTML editing for site and email updates; assisted clients through the website design process including layout, navigation, copywriting, site builds and analytics; established and executed social media marketing strategies across multiple platforms.
Education
BA in Communication Studies at Baldwin Wallace University
January 1, 2004 - January 1, 2008Qualifications
Industry Experience
Professional Services, Media & Entertainment, Software & Internet, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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