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I'm Diego Hernandez Lopez, a marketing growth and audience strategy leader with 10+ years of experience shaping multi-market brands, content, and audience strategies across entertainment, media, and digital sectors. I’ve driven brand growth, audience engagement, and revenue performance for global organizations including Warner Bros Discovery, Fox, and Paramount. My work blends creative strategy with data-driven execution to deliver integrated campaigns that connect brands with consumers through meaningful experiences across physical and digital platforms. I combine cross-functional leadership with hands-on execution, overseeing marketing technology, CRM, and audience development initiatives. I’m passionate about turning business objectives into scalable, measurable results and fostering collaboration between marketing, sales, and technical teams to accelerate transformation and growth.…I'm Diego Hernandez Lopez, a marketing growth and audience strategy leader with 10+ years of experience shaping multi-market brands, content, and audience strategies across entertainment, media, and digital sectors. I’ve driven brand growth, audience engagement, and revenue performance for global organizations including Warner Bros Discovery, Fox, and Paramount. My work blends creative strategy with data-driven execution to deliver integrated campaigns that connect brands with consumers through meaningful experiences across physical and digital platforms. I combine cross-functional leadership with hands-on execution, overseeing marketing technology, CRM, and audience development initiatives. I’m passionate about turning business objectives into scalable, measurable results and fostering collaboration between marketing, sales, and technical teams to accelerate transformation and growth.

Diego Hernan Lopez

Brand Strategist, Growth Marketer, Marketing Strategist, +3

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I'm Diego Hernandez Lopez, a marketing growth and audience strategy leader with 10+ years of experience shaping multi-market brands, content, and audience strategies across entertainment, media, and digital sectors. I’ve driven brand growth, audience engagement, and revenue performance for global organizations including Warner Bros Discovery, Fox, and Paramount. My work blends creative strategy with data-driven execution to deliver integrated campaigns that connect brands with consumers through meaningful experiences across physical and digital platforms. I combine cross-functional leadership with hands-on execution, overseeing marketing technology, CRM, and audience development initiatives. I’m passionate about turning business objectives into scalable, measurable results and fostering collaboration between marketing, sales, and technical teams to accelerate transformation and growth.…I'm Diego Hernandez Lopez, a marketing growth and audience strategy leader with 10+ years of experience shaping multi-market brands, content, and audience strategies across entertainment, media, and digital sectors. I’ve driven brand growth, audience engagement, and revenue performance for global organizations including Warner Bros Discovery, Fox, and Paramount. My work blends creative strategy with data-driven execution to deliver integrated campaigns that connect brands with consumers through meaningful experiences across physical and digital platforms. I combine cross-functional leadership with hands-on execution, overseeing marketing technology, CRM, and audience development initiatives. I’m passionate about turning business objectives into scalable, measurable results and fostering collaboration between marketing, sales, and technical teams to accelerate transformation and growth.

Available to hire

I’m Diego Hernandez Lopez, a marketing growth and audience strategy leader with 10+ years of experience shaping multi-market brands, content, and audience strategies across entertainment, media, and digital sectors. I’ve driven brand growth, audience engagement, and revenue performance for global organizations including Warner Bros Discovery, Fox, and Paramount. My work blends creative strategy with data-driven execution to deliver integrated campaigns that connect brands with consumers through meaningful experiences across physical and digital platforms.

I combine cross-functional leadership with hands-on execution, overseeing marketing technology, CRM, and audience development initiatives. I’m passionate about turning business objectives into scalable, measurable results and fostering collaboration between marketing, sales, and technical teams to accelerate transformation and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Intermediate

Work Experience

Professor: Growth Marketing at Coder House

December 31, 2022 - December 31, 2022

Taught growth marketing frameworks and marketing automation principles to professionals transitioning into digital marketing roles.

Digital Growth & Engagement Director at Warner Bros Discovery

December 31, 2023 - December 31, 2023

Led growth and retention strategies for all Warner Bros Discovery digital platforms in Latin America, overseeing multi-channel campaigns to promote streaming services and brand engagement. Managed a team of 14 professionals across regional hubs. Delivered audience growth exceeding 300K subscribers in the first quarter of key launches (HBO Max, Discovery+). Drove double-digit increases in content engagement and user retention through A/B testing and automation.

Regional Digital Marketing Manager at Warner Bros Discovery

October 31, 2018 - October 31, 2018

Directed multi-platform marketing strategies to promote content consumption across TV, web, and social media. Managed campaigns for major networks (Discovery Channel, Animal Planet, TLC). Developed partnerships and activities with brands and events to boost engagement.

Marketing Manager, Southern Cone at Warner Bros Discovery

July 31, 2014 - July 31, 2014

Planned and executed integrated marketing strategies to grow brand preference and awareness across Argentina, Chile, and Uruguay.

Marketing Chief, Southern Cone at FOX International Channels

July 31, 2011 - July 31, 2011

Directed regional marketing campaigns for NatGeo, FOX, and FX, increasing viewership and brand visibility through digital, outdoor, and event-based activations.

Digital Content Marketing Producer at Paramount

March 31, 2009 - March 31, 2009

Produced and managed digital content for MTV, VH1, and Nickelodeon, launching new online formats and multimedia storytelling initiatives.

Digital Content Marketing Coordinator at Cablevision

January 31, 2007 - January 31, 2007

Managed affiliate marketing and broadband promotion campaigns for Fibertel and Cablevisión, contributing to early digital growth efforts.

Digital Growth & Engagement Director at Warner Bros. Discovery

December 31, 2023 - December 31, 2023

Led growth and retention strategies for all Warner Bros. Discovery digital platforms in Latin America, overseeing multi-channel campaigns to promote streaming services and brand engagement. Managed a team of 14 professionals across regional hubs. Delivered audience growth exceeding 300K subscribers in the first quarter of key launches (HBO Max, Discovery+). Drove double-digit increases in content engagement and user retention through A/B testing and automation.

Marketing Manager, Southern Cone at Warner Bros. Discovery

July 31, 2014 - July 31, 2014

Planned and executed integrated marketing strategies to grow brand preference and awareness across Argentina, Chile, and Uruguay.

Regional Digital Marketing Manager at Warner Bros. Discovery

October 31, 2018 - October 31, 2018

Digital Growth & Engagement Director at Warner Bros. Discovery

December 31, 2023 - December 31, 2023

Led growth and engagement initiatives for LATAM digital platforms, overseeing cross-channel campaigns and optimizing performance. Drove audience growth through data-driven experimentation and automation.

Digital Solutions Consultant - Marketing Automation at India Worldwide

July 31, 2025 - July 31, 2025

Delivered omnichannel marketing strategies and automation frameworks for global brands, optimizing performance and personalization across channels. Developed end-to-end customer engagement journeys leveraging CRM and automation platforms. Collaborated with global marketing teams to improve campaign efficiency and conversion rates.

Innovation & Customer Solutions Lead at Warner Bros. Discovery - EMEA

August 1, 2025 - November 27, 2025

Design and execute marketing technology and CRM strategies for enterprise clients, integrating Salesforce and MuleSoft platforms to enhance customer engagement and operational efficiency. Translate business objectives into scalable marketing solutions and data-driven engagement models. Lead cross-functional collaboration between marketing, sales, and technical teams.