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I'm a creative and trilingual social media strategist with 6+ years of experience in digital storytelling, visual content creation, and brand identity development. I have a refined aesthetic sensibility and a knack for crafting aspirational narratives that build engaged, loyal communities. I specialize in producing editorial-quality content across Instagram, TikTok, and beyond, with a strong command of design tools, short-form video, and analytics platforms. I translate a brand's visual language into cohesive, scroll-stopping content—and I'm passionate about bringing that craft to the world of luxury fashion with Twine.…I'm a creative and trilingual social media strategist with 6+ years of experience in digital storytelling, visual content creation, and brand identity development. I have a refined aesthetic sensibility and a knack for crafting aspirational narratives that build engaged, loyal communities. I specialize in producing editorial-quality content across Instagram, TikTok, and beyond, with a strong command of design tools, short-form video, and analytics platforms. I translate a brand's visual language into cohesive, scroll-stopping content—and I'm passionate about bringing that craft to the world of luxury fashion with Twine.

Daniela Madrid

Web Designer, Graphic Designer, Content Creator, +2

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I'm a creative and trilingual social media strategist with 6+ years of experience in digital storytelling, visual content creation, and brand identity development. I have a refined aesthetic sensibility and a knack for crafting aspirational narratives that build engaged, loyal communities. I specialize in producing editorial-quality content across Instagram, TikTok, and beyond, with a strong command of design tools, short-form video, and analytics platforms. I translate a brand's visual language into cohesive, scroll-stopping content—and I'm passionate about bringing that craft to the world of luxury fashion with Twine.…I'm a creative and trilingual social media strategist with 6+ years of experience in digital storytelling, visual content creation, and brand identity development. I have a refined aesthetic sensibility and a knack for crafting aspirational narratives that build engaged, loyal communities. I specialize in producing editorial-quality content across Instagram, TikTok, and beyond, with a strong command of design tools, short-form video, and analytics platforms. I translate a brand's visual language into cohesive, scroll-stopping content—and I'm passionate about bringing that craft to the world of luxury fashion with Twine.

Available to hire

I’m a creative and trilingual social media strategist with 6+ years of experience in digital storytelling, visual content creation, and brand identity development. I have a refined aesthetic sensibility and a knack for crafting aspirational narratives that build engaged, loyal communities.

I specialize in producing editorial-quality content across Instagram, TikTok, and beyond, with a strong command of design tools, short-form video, and analytics platforms. I translate a brand’s visual language into cohesive, scroll-stopping content—and I’m passionate about bringing that craft to the world of luxury fashion with Twine.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

French

Advanced

Work Experience

Web Designer and Development at A Filmmaker’s Journey

January 1, 2020 - Present

Development and html coding; UI/UX design principles; Produced video content with strong storytelling and trend relevance; Managed digital archives from Cinemateque Quebec, National Film Board of Canada, York University and IMAX; Built a consistent, cinematographical web-design.

Digital Marketing Coordinator at Design Shopp

January 1, 2020 - Present

Developed and implemented social media strategy aligned with each client’s branding; Created and managed engaging content across Instagram, TikTok, and Facebook; Produced graphics and video content with strong storytelling and trend relevance; Managed campaigns and newsletters for Dunns Deli and La Tulerie’s; Built a consistent, authentic brand presence and increasing online sales.

Social Media Coordinator and Development at Earth Note Scents

January 1, 2020 - Present

Developed and implemented social media strategy aligned with eco-conscious branding; Created and managed engaging content across Instagram, TikTok, Pinterest, and Facebook; Produced video content with strong storytelling and trend relevance; Managed campaigns, promotions, giveaways, and influencer relations; Built a consistent, authentic brand presence and increased online sales.

Social Media Brand Strategy and Coordinator at Cabinet des Curiosite

May 1, 2022 - September 30, 2022

Managed social media strategy in collaboration with Sabrina Barila; Managed content development and event promotion; Led personal social media development aligned with brand identity; Planned workshops launches and seasonal campaigns; Created visual content with an eye for aesthetic balance and alignment with branding.

Public Relations & Event Coordinator at Mothlight

November 1, 2014 - January 31, 2019

Coordinated promotional campaigns and event logistics with Montreal venues and festivals; Designed visual assets (posters, ads) with Adobe Suite for social media; Maintained long-term creative partnerships, grant writing (n10.as, Ssuoni per il popolo, CCA), and local media companies.