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I'm a marketing and communications professional with over 14 years of experience creating compelling content, having worked with Google, Instagram, NHS, Barclaycard and Nationwide. I’ve delivered across B2C, B2B, in-house and agency environments. I specialise in copywriting, content strategy, campaigns, data-driven communications, SEO, and content management, turning complex topics into clear narratives that resonate with audiences and drive results.…I'm a marketing and communications professional with over 14 years of experience creating compelling content, having worked with Google, Instagram, NHS, Barclaycard and Nationwide. I’ve delivered across B2C, B2B, in-house and agency environments. I specialise in copywriting, content strategy, campaigns, data-driven communications, SEO, and content management, turning complex topics into clear narratives that resonate with audiences and drive results.

Dominic Marsala

Copywriter, Content Designer, Content Creator, +1

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I'm a marketing and communications professional with over 14 years of experience creating compelling content, having worked with Google, Instagram, NHS, Barclaycard and Nationwide. I’ve delivered across B2C, B2B, in-house and agency environments. I specialise in copywriting, content strategy, campaigns, data-driven communications, SEO, and content management, turning complex topics into clear narratives that resonate with audiences and drive results.…I'm a marketing and communications professional with over 14 years of experience creating compelling content, having worked with Google, Instagram, NHS, Barclaycard and Nationwide. I’ve delivered across B2C, B2B, in-house and agency environments. I specialise in copywriting, content strategy, campaigns, data-driven communications, SEO, and content management, turning complex topics into clear narratives that resonate with audiences and drive results.

Available to hire

I’m a marketing and communications professional with over 14 years of experience creating compelling content, having worked with Google, Instagram, NHS, Barclaycard and Nationwide. I’ve delivered across B2C, B2B, in-house and agency environments.

I specialise in copywriting, content strategy, campaigns, data-driven communications, SEO, and content management, turning complex topics into clear narratives that resonate with audiences and drive results.

Skills

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Marketing and Communications Manager (freelance) at Happier Lives Institute

September 1, 2024 - February 1, 2025

Managed the Marketing function, including optimising marketing propositions, products and campaigns for the organisation.

Content Writer (contract) at Google

February 1, 2023 - January 1, 2024

Wrote content for Google Play, created communications flows, and iterated based on performance data; collaborated with Designers, Researchers, Product Managers and Marketing Managers.

Content Writer (contract) at Instagram

September 1, 2022 - February 1, 2023

Wrote content for the Creator Monetisation program and for Meta Business Suite and the Instagram app, including creator discovery, collaboration, payments and analytics.

Content Writer (contract) at Meta

March 1, 2022 - September 1, 2022

Wrote content for Meta's Reality Labs; developed concept maps and taxonomies to help scale the product.

Content Designer (contract) at NHS and GOV.UK

September 1, 2021 - March 1, 2022

Wrote content for NHS Test & Trace and GOV.UK channels during the COVID-19 pandemic; created content inline with GDS design standards to maximise readability and accessibility; developed a training program for clinical staff on writing best practices.

Writer and Digital Content Manager (contract) at Barclaycard Business

April 1, 2016 - April 1, 2017

Wrote and designed content for website and email communications; created dynamic campaign landing pages, long-form editorial guides, and optimised information architecture; used research insights to inform content strategy.

Marketing Manager & Editor (freelance) at CB Martin Publishing

May 1, 2014 - April 1, 2017

Marketing: copywriting, ad campaigns, social media, design briefs and publishing communications; Editorial: proofreading, copy-editing and creative writing; created a house style guide.

Marketing Executive (EMA) at Bottom Line Technologies

February 1, 2013 - March 1, 2014

Created marketing campaigns across channels including website, email, events, press releases, SEO, telemarketing and social media (paid and organic).