I am a BI specialist with 10+ years of experience in data visualization, reporting, analysis and platform management, helping key decision makers understand their data. I thrive on turning complex data into clear, actionable insights that drive business outcomes across global teams. In my recent role at Novo Nordisk, I led global data reporting initiatives and built dashboards that reveal end-user behaviors and service patterns. I also contributed to an AI agent language model project that boosted self-service IT support interactions from 17% to 45%, reducing live-agent interventions.…

David McFall

I am a BI specialist with 10+ years of experience in data visualization, reporting, analysis and platform management, helping key decision makers understand their data. I thrive on turning complex data into clear, actionable insights that drive business outcomes across global teams. In my recent role at Novo Nordisk, I led global data reporting initiatives and built dashboards that reveal end-user behaviors and service patterns. I also contributed to an AI agent language model project that boosted self-service IT support interactions from 17% to 45%, reducing live-agent interventions.…

Available to hire

I am a BI specialist with 10+ years of experience in data visualization, reporting, analysis and platform management, helping key decision makers understand their data. I thrive on turning complex data into clear, actionable insights that drive business outcomes across global teams.

In my recent role at Novo Nordisk, I led global data reporting initiatives and built dashboards that reveal end-user behaviors and service patterns. I also contributed to an AI agent language model project that boosted self-service IT support interactions from 17% to 45%, reducing live-agent interventions.

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Language

English
Fluent
Danish
Intermediate

Work Experience

Senior Data Analysis and Insights Professional at Novo Nordisk
January 1, 2024 - November 5, 2025
Managed ITSM data reporting and analysis for the Global IT organisation, using advanced data visualization to present insights. Identified end-user behaviour and preferences for IT support by querying ServiceNow APIs and SQL databases to uncover trends for improved prediction. Collaborated on an AI agent language model, contributing to IT support chat interactions that did not require live-agent intervention, increasing from 17% to 45%.
Systems and Data Insights Manager at A.P. Moller – Maersk
December 31, 2024 - December 31, 2024
Managed HSSE incident management, reporting and data visualization platforms globally, providing system support, training and analysis to hundreds of colleagues worldwide. Designed, developed and rolled out Power BI solutions for ESG and Security reporting, utilizing SQL database queries, dataflows and Power Platform tools to capture data and automate business processes.
Data Analyst at A.P. Moller – Maersk
January 1, 2020 - January 1, 2020
Contributed to data analytics and reporting across the organisation, supporting ESG and security reporting through data extraction from SQL databases, building dashboards, and enabling data-driven decision making.
Corporate Audit and Assurance Analyst (Student position) at A.P. Moller – Maersk
January 1, 2016 - January 1, 2016
Supported audit and assurance activities as a student, assisting with data collection and analysis.
Quality Assurance Analyst, Quality Systems and Processes at Leo Pharma
December 31, 2019 - December 31, 2019
Acted as the data focal point for product QC, focusing on customer complaints, batch analysis, investigation/root cause analysis and audit readiness for dermatology and medical device products.
Outdoor Instructor at Independent / Various
December 31, 2013 - December 31, 2013
Coached groups of cyclists over mountainous terrain during week-long guided tours, developing leadership skills and team collaboration.
Investment Analyst at Willis Towers Watson
December 31, 2010 - December 31, 2010
Focussed on pension fund performance reporting and related analytics.
Data Analyst at A.P. Moller – Maersk
December 31, 2020 - December 31, 2020
Contributed as a data analyst applying data insights to business needs and supported HSSE metrics and reporting.
Corporate Audit and Assurance Analyst at A.P. Moller – Maersk
December 31, 2016 - December 31, 2016
Student position focusing on audit and assurance activities during studies.
Systems and Data Insights Manager at A.P. Moller – Maersk
January 1, 2024 - January 1, 2024
Led HSSE incident management, reporting and data visualization platforms globally; provided system support, training and analysis to hundreds of colleagues. Designed and deployed Power BI solutions for ESG and Security reporting, leveraging SQL, dataflows and Power Platform to automate business processes.
Quality Assurance Analyst, Quality Systems and Processes at Leo Pharma
January 1, 2019 - January 1, 2019
Acted as the data focal point for product QC, focusing on customer complaints, batch analysis, investigation/root cause analysis and audit readiness for dermatology and medical device products.
Outdoor Instructor at Various (Canada and Spain)
January 1, 2013 - January 1, 2013
Coached groups of cyclists over mountainous terrain during week-long guided tours, developing leadership and teamwork skills.
Investment Analyst at Willis Towers Watson
January 1, 2010 - January 1, 2010
Focussed on pension fund performance reporting as part of the investment analysis role.

Education

Master of Science (MSc) in Geographical Information Systems (GIS) at University of Copenhagen
January 1, 2014 - January 1, 2016

Qualifications

ITIL Foundation Level 4
January 11, 2030 - November 5, 2025
KCS V6 Practices
January 11, 2030 - November 5, 2025

Industry Experience

Software & Internet, Professional Services, Manufacturing, Healthcare, Life Sciences, Transportation & Logistics, Media & Entertainment
    paper Power Bi Development example
    Power Bi Development example. Extracts from dashboards that I have created in the past.…