I am a B2B SaaS marketing leader with 20+ years’ experience building and scaling global demand generation engines for high-growth technology companies. I’ve led marketing organizations to drive pipeline, revenue growth and category leadership. Currently, I’m VP Marketing at Scorebuddy, where I built the marketing function from the ground up, scaled the pipeline 10×, and sustained ~80% inbound contribution while supporting a €5M investment. I established Scorebuddy as the #1 ranked solution on the G2 Grid for Contact Center Quality Assurance and grew the platform to 800+ verified reviews. I’ve led AI-augmented marketing initiatives, integrating AI tools into content development, campaign strategy, research and analytics to accelerate execution and improve performance. I’m passionate about combining data, AI and human creativity to build high-performing marketing teams and to align marketing with sales for measurable pipeline growth.…

David McGeough

I am a B2B SaaS marketing leader with 20+ years’ experience building and scaling global demand generation engines for high-growth technology companies. I’ve led marketing organizations to drive pipeline, revenue growth and category leadership. Currently, I’m VP Marketing at Scorebuddy, where I built the marketing function from the ground up, scaled the pipeline 10×, and sustained ~80% inbound contribution while supporting a €5M investment. I established Scorebuddy as the #1 ranked solution on the G2 Grid for Contact Center Quality Assurance and grew the platform to 800+ verified reviews. I’ve led AI-augmented marketing initiatives, integrating AI tools into content development, campaign strategy, research and analytics to accelerate execution and improve performance. I’m passionate about combining data, AI and human creativity to build high-performing marketing teams and to align marketing with sales for measurable pipeline growth.…

Available to hire

I am a B2B SaaS marketing leader with 20+ years’ experience building and scaling global demand generation engines for high-growth technology companies. I’ve led marketing organizations to drive pipeline, revenue growth and category leadership.

Currently, I’m VP Marketing at Scorebuddy, where I built the marketing function from the ground up, scaled the pipeline 10×, and sustained ~80% inbound contribution while supporting a €5M investment. I established Scorebuddy as the #1 ranked solution on the G2 Grid for Contact Center Quality Assurance and grew the platform to 800+ verified reviews. I’ve led AI-augmented marketing initiatives, integrating AI tools into content development, campaign strategy, research and analytics to accelerate execution and improve performance. I’m passionate about combining data, AI and human creativity to build high-performing marketing teams and to align marketing with sales for measurable pipeline growth.

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Work Experience

VP Marketing at Scorebuddy
July 1, 2021 - Present
Built and led the global marketing function, bringing agency and contractor capabilities in-house and developing a high-performing team. Scaled pipeline 10×, sustaining ~80% of company pipeline from inbound demand generation. Led brand transformation and launched a new corporate website to support international growth and category leadership. Played a key role in supporting Scorebuddy’s €5M strategic investment from Foresight Group, helping position the company for its next growth phase. Introduced and built the company’s G2 strategy, achieving the #1 position on the G2 Grid for Contact Center Quality Assurance with 800+ customer reviews. Launched GTM initiatives in North America and expanded international reach. Introduced AI-enabled marketing workflows to accelerate ideation, content creation, market research and competitive analysis, and integrated AI-assisted analytics into marketing operations.
Director International Marketing at Wrike
December 1, 2019 - July 1, 2021
Built the international marketing function for EMEA and APJ, driving significant contribution growth and achieving 120% of the 2020 target. Partnered with Brand, Communications and Product teams to drive regional success, translating analytical insights into practical strategies and process improvements to boost results across multiple regions.
Director Marketing Programs at New Relic
April 1, 2016 - December 1, 2019
Built and led the international marketing programs team, delivering 40% of marketing contribution to Sales targets and meeting 100%+ of regional pipeline/bookings targets each quarter. Developed industry growth strategies and go-to-market plans, and ensured strong interlock with customer-facing and revenue teams across regions.
Senior Marketing Leader at SoftNAS LLC
April 1, 2015 - April 1, 2016
Built the demand generation engine and scaled demand 25% month-over-month. Launched product marketing roadmaps and demand campaigns, driving adoption of the cloud storage product suite. Led product, demand, customer and partner marketing efforts and developed key plays and quarterly content roadmaps.
Senior Demand Marketing Manager, Cross-Services at Citrix Systems International
October 1, 2001 - April 1, 2015
Led the WW services marketing team, contributing 20% pipeline from direct and channel activities. Managed worldwide Demand Marketing Programs for Cross-Services, aligning with Education/Support/Consulting Sales Teams, Corporate Marketing and Geo Field Marketing. Drove data-driven campaigns, agency relationships and the creative development process, while supporting an environment of experimentation and collaboration.
Programmer/Analyst at European Library Solutions
July 1, 2000 - August 1, 2001
Development work on Amicus (3.2) client GUI in OpenROAD; development, maintenance and localization of DLL components of the Amicus client using C++, Pro C and embedded SQL within Windows COM; development work on Express (1.0) client/server modules and related search engine components.
Technical Support Manager at Irish Microfilm Systems
September 1, 1995 - December 1, 1999
Managed technical support across Dublin, Cork, Belfast and Singapore branches. Responsibilities included building PCs, optical/CD/DVD storage solutions and solving customer problems; responsible for solution design and deployment across multiple locations.

Education

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Qualifications

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Industry Experience

Software & Internet, Professional Services, Media & Entertainment