Hi, I’m Tatiana Villaflor, a creative and results-driven Marketing Automation Specialist with over 10 years of experience building, coding, and optimizing high-performing campaigns for Fortune 500 companies. I specialize in marketing automation, email design, and customer lifecycle strategies across platforms like HubSpot, Marketo, Eloqua, SFMC, Pardot, and Adobe Campaign. My background blends traditional and digital marketing with a data-driven mindset. I love leading redesign initiatives, implementing audience segmentation, and driving A/B testing to boost engagement and conversions, while collaborating with cross-functional teams to deliver measurable business impact.

Hi, I’m Tatiana Villaflor, a creative and results-driven Marketing Automation Specialist with over 10 years of experience building, coding, and optimizing high-performing campaigns for Fortune 500 companies. I specialize in marketing automation, email design, and customer lifecycle strategies across platforms like HubSpot, Marketo, Eloqua, SFMC, Pardot, and Adobe Campaign. My background blends traditional and digital marketing with a data-driven mindset. I love leading redesign initiatives, implementing audience segmentation, and driving A/B testing to boost engagement and conversions, while collaborating with cross-functional teams to deliver measurable business impact.

Available to hire

Hi, I’m Tatiana Villaflor, a creative and results-driven Marketing Automation Specialist with over 10 years of experience building, coding, and optimizing high-performing campaigns for Fortune 500 companies. I specialize in marketing automation, email design, and customer lifecycle strategies across platforms like HubSpot, Marketo, Eloqua, SFMC, Pardot, and Adobe Campaign.

My background blends traditional and digital marketing with a data-driven mindset. I love leading redesign initiatives, implementing audience segmentation, and driving A/B testing to boost engagement and conversions, while collaborating with cross-functional teams to deliver measurable business impact.

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Language

English
Fluent

Work Experience

Marketing Automation Specialist at Edvisors
October 1, 2025 - October 21, 2025
Built and deployed daily HubSpot email projects, including design, personalization, segmentation, QA, and analytics tracking. Produced 84+ emails for Peak Season Campaign, driving a 5x increase in application approvals. Conducted A/B testing of content variations (subject lines and CTAs), yielding a 21% CTR improvement.
Senior SFMC Marketing Automation Specialist at EHE Health
May 31, 2024 - October 21, 2025
Developed and optimized HTML templates in SFMC integrating dynamic modules and responsive design. Enhanced image assets for dark mode, SEO, and ADA accessibility, improving overall CTR by 25%. Collaborated with internal teams to streamline template production and deployment workflows.
Marketing Automation Specialist at Capital One Bank
December 31, 2023 - October 21, 2025
Executed HTML templates using Taxi for Email, SFMC, and SparkPost, reducing outsourcing costs. Configured segmentation workflows through Chariot and SparkPost to improve audience targeting. Authored internal email best practices documentation, driving a 29% increase in lead conversion through ADA/SEO compliance.
Marketing Automation Specialist at Varian Medical
April 30, 2023 - October 21, 2025
Designed and launched new Marketo email master templates, segmentation, and campaigns integrated with Salesforce. Improved internal productivity by 51% through automated workflows and dynamic content modules. Collaborated cross-functionally to enhance data integrity, improving lead conversion rates by 16.9%.
Eloqua Marketing Automation Specialist at Cisco Webex
April 30, 2021 - October 21, 2025
Led a full Eloqua template redesign, implementing dynamic components to achieve a 22% CTR. Created a large-scale email campaign countdown that reached 68,000 recipients and drove 35% web traffic growth. Conducted A/B tested content variations, increasing open rates by 22%.
Marketing Automation & Web Production Specialist at Capital Group
February 29, 2020 - October 21, 2025
Managed Digital Asset Library metadata in AEM, improving workflow efficiency by 56%. Refined over 70 Adobe Campaign templates, incorporating segmentation and automation, reducing outsourcing costs by 55%.
Marketing Automation Specialist at Medtronic Diabetes
August 31, 2019 - October 21, 2025
Directed engagement campaigns for 1,150+ users, achieving 57% engagement across YouTube and email. Implemented A/B testing on CTAs in Eloqua, boosting click/open rates by 38%. Developed dynamic content and shared modules, cutting manual build time by 50%.
Marketing Automation & Web Production Specialist at Wells Fargo
June 30, 2018 - October 21, 2025
Built and optimized marketing emails, landing pages, and newsletters via SFMC, Marketo, Adobe Target, and Litmus, reaching 28% average open rate. Executed A/B testing strategies that improved lead conversion by 16.7%.
Marketing Automation Specialist & Web Content Manager at Image West.TV
December 31, 2016 - October 21, 2025
Led the migration from MailChimp to Marketo, boosting lead generation by 44%. Developed high-performing promotional campaigns, increasing CTR by 23% and conversions by 25%.

Education

Bachelor of Fine Arts (BFA) – Advertising (Major), Graphic Design (Minor) at Philippine Women’s University
January 11, 2030 - October 21, 2025

Qualifications

HubSpot Email Marketing Certification
January 11, 2030 - October 21, 2025

Industry Experience

Healthcare, Financial Services, Software & Internet, Education, Professional Services