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Hi, I’m Tatiana Villaflor, a creative and results-driven Marketing Automation Specialist with over 10 years of experience building, coding, and optimizing high-performing campaigns for Fortune 500 companies. I specialize in marketing automation, email design, and customer lifecycle strategies across platforms like HubSpot, Marketo, Eloqua, SFMC, Pardot, and Adobe Campaign. My background blends traditional and digital marketing with a data-driven mindset. I love leading redesign initiatives, implementing audience segmentation, and driving A/B testing to boost engagement and conversions, while collaborating with cross-functional teams to deliver measurable business impact.…Hi, I’m Tatiana Villaflor, a creative and results-driven Marketing Automation Specialist with over 10 years of experience building, coding, and optimizing high-performing campaigns for Fortune 500 companies. I specialize in marketing automation, email design, and customer lifecycle strategies across platforms like HubSpot, Marketo, Eloqua, SFMC, Pardot, and Adobe Campaign. My background blends traditional and digital marketing with a data-driven mindset. I love leading redesign initiatives, implementing audience segmentation, and driving A/B testing to boost engagement and conversions, while collaborating with cross-functional teams to deliver measurable business impact.

Tatiana Villaflor

Marketing Automation Specialist, Marketing Strategist, Content Strategist, +2

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Hi, I’m Tatiana Villaflor, a creative and results-driven Marketing Automation Specialist with over 10 years of experience building, coding, and optimizing high-performing campaigns for Fortune 500 companies. I specialize in marketing automation, email design, and customer lifecycle strategies across platforms like HubSpot, Marketo, Eloqua, SFMC, Pardot, and Adobe Campaign. My background blends traditional and digital marketing with a data-driven mindset. I love leading redesign initiatives, implementing audience segmentation, and driving A/B testing to boost engagement and conversions, while collaborating with cross-functional teams to deliver measurable business impact.…Hi, I’m Tatiana Villaflor, a creative and results-driven Marketing Automation Specialist with over 10 years of experience building, coding, and optimizing high-performing campaigns for Fortune 500 companies. I specialize in marketing automation, email design, and customer lifecycle strategies across platforms like HubSpot, Marketo, Eloqua, SFMC, Pardot, and Adobe Campaign. My background blends traditional and digital marketing with a data-driven mindset. I love leading redesign initiatives, implementing audience segmentation, and driving A/B testing to boost engagement and conversions, while collaborating with cross-functional teams to deliver measurable business impact.

Available to hire

Hi, I’m Tatiana Villaflor, a creative and results-driven Marketing Automation Specialist with over 10 years of experience building, coding, and optimizing high-performing campaigns for Fortune 500 companies. I specialize in marketing automation, email design, and customer lifecycle strategies across platforms like HubSpot, Marketo, Eloqua, SFMC, Pardot, and Adobe Campaign.

My background blends traditional and digital marketing with a data-driven mindset. I love leading redesign initiatives, implementing audience segmentation, and driving A/B testing to boost engagement and conversions, while collaborating with cross-functional teams to deliver measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Language

English

Fluent

Work Experience

Marketing Automation Specialist at Edvisors

October 1, 2025 - October 21, 2025

Built and deployed daily HubSpot email projects, including design, personalization, segmentation, QA, and analytics tracking. Produced 84+ emails for Peak Season Campaign, driving a 5x increase in application approvals. Conducted A/B testing of content variations (subject lines and CTAs), yielding a 21% CTR improvement.

Senior SFMC Marketing Automation Specialist at EHE Health

May 31, 2024 - October 21, 2025

Developed and optimized HTML templates in SFMC integrating dynamic modules and responsive design. Enhanced image assets for dark mode, SEO, and ADA accessibility, improving overall CTR by 25%. Collaborated with internal teams to streamline template production and deployment workflows.

Marketing Automation Specialist at Capital One Bank

December 31, 2023 - October 21, 2025

Executed HTML templates using Taxi for Email, SFMC, and SparkPost, reducing outsourcing costs. Configured segmentation workflows through Chariot and SparkPost to improve audience targeting. Authored internal email best practices documentation, driving a 29% increase in lead conversion through ADA/SEO compliance.

Marketing Automation Specialist at Varian Medical

April 30, 2023 - October 21, 2025

Designed and launched new Marketo email master templates, segmentation, and campaigns integrated with Salesforce. Improved internal productivity by 51% through automated workflows and dynamic content modules. Collaborated cross-functionally to enhance data integrity, improving lead conversion rates by 16.9%.

Eloqua Marketing Automation Specialist at Cisco Webex

April 30, 2021 - October 21, 2025

Led a full Eloqua template redesign, implementing dynamic components to achieve a 22% CTR. Created a large-scale email campaign countdown that reached 68,000 recipients and drove 35% web traffic growth. Conducted A/B tested content variations, increasing open rates by 22%.

Marketing Automation & Web Production Specialist at Capital Group

February 29, 2020 - October 21, 2025

Managed Digital Asset Library metadata in AEM, improving workflow efficiency by 56%. Refined over 70 Adobe Campaign templates, incorporating segmentation and automation, reducing outsourcing costs by 55%.

Marketing Automation Specialist at Medtronic Diabetes

August 31, 2019 - October 21, 2025

Directed engagement campaigns for 1,150+ users, achieving 57% engagement across YouTube and email. Implemented A/B testing on CTAs in Eloqua, boosting click/open rates by 38%. Developed dynamic content and shared modules, cutting manual build time by 50%.

Marketing Automation & Web Production Specialist at Wells Fargo

June 30, 2018 - October 21, 2025

Built and optimized marketing emails, landing pages, and newsletters via SFMC, Marketo, Adobe Target, and Litmus, reaching 28% average open rate. Executed A/B testing strategies that improved lead conversion by 16.7%.

Marketing Automation Specialist & Web Content Manager at Image West.TV

December 31, 2016 - October 21, 2025

Led the migration from MailChimp to Marketo, boosting lead generation by 44%. Developed high-performing promotional campaigns, increasing CTR by 23% and conversions by 25%.