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Hi, I’m Derayne Chia, a results-driven Performance Marketing Manager with 12+ years of experience leading data-driven paid media strategies across SEM, programmatic, and paid social. I’ve delivered measurable outcomes for lead generation, event registrations, and brand awareness, across APAC and global campaigns, while collaborating with cross-functional teams to drive business impact. I pride myself on building robust measurement, tagging and data quality frameworks, and turning insights into scalable experiments. I thrive in fast-paced environments and enjoy mentoring teams to unlock high-performance growth.…Hi, I’m Derayne Chia, a results-driven Performance Marketing Manager with 12+ years of experience leading data-driven paid media strategies across SEM, programmatic, and paid social. I’ve delivered measurable outcomes for lead generation, event registrations, and brand awareness, across APAC and global campaigns, while collaborating with cross-functional teams to drive business impact. I pride myself on building robust measurement, tagging and data quality frameworks, and turning insights into scalable experiments. I thrive in fast-paced environments and enjoy mentoring teams to unlock high-performance growth.

Derayne Chia

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Hi, I’m Derayne Chia, a results-driven Performance Marketing Manager with 12+ years of experience leading data-driven paid media strategies across SEM, programmatic, and paid social. I’ve delivered measurable outcomes for lead generation, event registrations, and brand awareness, across APAC and global campaigns, while collaborating with cross-functional teams to drive business impact. I pride myself on building robust measurement, tagging and data quality frameworks, and turning insights into scalable experiments. I thrive in fast-paced environments and enjoy mentoring teams to unlock high-performance growth.…Hi, I’m Derayne Chia, a results-driven Performance Marketing Manager with 12+ years of experience leading data-driven paid media strategies across SEM, programmatic, and paid social. I’ve delivered measurable outcomes for lead generation, event registrations, and brand awareness, across APAC and global campaigns, while collaborating with cross-functional teams to drive business impact. I pride myself on building robust measurement, tagging and data quality frameworks, and turning insights into scalable experiments. I thrive in fast-paced environments and enjoy mentoring teams to unlock high-performance growth.

Available to hire

Hi, I’m Derayne Chia, a results-driven Performance Marketing Manager with 12+ years of experience leading data-driven paid media strategies across SEM, programmatic, and paid social. I’ve delivered measurable outcomes for lead generation, event registrations, and brand awareness, across APAC and global campaigns, while collaborating with cross-functional teams to drive business impact.

I pride myself on building robust measurement, tagging and data quality frameworks, and turning insights into scalable experiments. I thrive in fast-paced environments and enjoy mentoring teams to unlock high-performance growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Global FinTech & Technology Network (GFTN)

August 1, 2023 - Present

Led end-to-end paid media strategy and operations across 5–6 international forums annually, spanning SEM, programmatic display and paid social. Managed budgets SGD 10K–160K across Google Ads, Meta, LinkedIn and X, achieving KPIs for lead generation, registrations and brand awareness. Built Looker Studio dashboards delivering weekly/monthly funnel metrics and ROI insights. Implemented tagging and tracking frameworks using GTM and GA4; ensured data quality. Developed personalization and retargeting strategies; coordinated A/B tests; led a small team; produced high-conversion landing pages informed by GA4 and Search Console.

Performance Marketing Specialist at TribeCar

June 1, 2023 - August 1, 2023

Revamped full-funnel paid media strategy across Google Search, Display, Facebook and Instagram; achieving a consistent 11% average CTR (nearly 3x benchmark). Established end-to-end data reporting, tracking and analytics processes for accurate performance measurement and bottom-funnel lead generation insights for new account sign-ups. Identified growth opportunities through data-driven audience segmentation and performance analysis.

Performance Marketing Specialist at Fifth Ring

August 1, 2022 - June 1, 2023

Managed Google SEM campaigns for B2B client Jotun Paints, overseeing keyword strategy, bidding, and optimisation to drive quality leads. Developed on-page and off-page SEO strategy for B2C education client Marshall Cavendish Singapore, improving organic visibility and funnel performance. Conducted ongoing A/B testing on creatives, messaging, and targeting; identified new growth opportunities across client portfolio.

Senior Digital Marketing Specialist at Smart Idea

September 1, 2013 - July 1, 2022

Managed performance marketing campaigns across Google Search, Yahoo Gemini, Bing Ads, DSP networks, affiliate trafficking, and programmatic media buys. Drove rigorous A/B testing at creative, messaging, and targeting level; executed keyword micro-management and landing page optimisation to maximise ROI in the US online market. Built strong collaborative partnerships with internal and external stakeholders including DSP, SSP, and programmatic buying platforms — closely mirroring the agency coordination model at Great Eastern. Leveraged SimilarWeb, SEMrush, Google Trends, and Keyword Planner for data-driven campaign planning and competitor analysis. Identified digital ad campaign trends and patterns, translating insights into actionable growth opportunities.