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I'm Dandan Lin, a branding and marketing professional with extensive experience in PR strategy, influencer campaigns, events, and brand development across China and globally. I enjoy crafting distinctive brand identities, developing localized storytelling, and delivering results through data-driven campaigns, creative collaboration, and cross-functional teamwork. Fluent in Mandarin and Cantonese with strong English skills, I thrive in fast-paced environments and value building meaningful connections with influencers, media, and communities.…I'm Dandan Lin, a branding and marketing professional with extensive experience in PR strategy, influencer campaigns, events, and brand development across China and globally. I enjoy crafting distinctive brand identities, developing localized storytelling, and delivering results through data-driven campaigns, creative collaboration, and cross-functional teamwork. Fluent in Mandarin and Cantonese with strong English skills, I thrive in fast-paced environments and value building meaningful connections with influencers, media, and communities.

Dandan Lin

Marketing Strategist, Influencer Marketing Manager, Marketing Consultant, +1

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I'm Dandan Lin, a branding and marketing professional with extensive experience in PR strategy, influencer campaigns, events, and brand development across China and globally. I enjoy crafting distinctive brand identities, developing localized storytelling, and delivering results through data-driven campaigns, creative collaboration, and cross-functional teamwork. Fluent in Mandarin and Cantonese with strong English skills, I thrive in fast-paced environments and value building meaningful connections with influencers, media, and communities.…I'm Dandan Lin, a branding and marketing professional with extensive experience in PR strategy, influencer campaigns, events, and brand development across China and globally. I enjoy crafting distinctive brand identities, developing localized storytelling, and delivering results through data-driven campaigns, creative collaboration, and cross-functional teamwork. Fluent in Mandarin and Cantonese with strong English skills, I thrive in fast-paced environments and value building meaningful connections with influencers, media, and communities.

Available to hire

I’m Dandan Lin, a branding and marketing professional with extensive experience in PR strategy, influencer campaigns, events, and brand development across China and globally.

I enjoy crafting distinctive brand identities, developing localized storytelling, and delivering results through data-driven campaigns, creative collaboration, and cross-functional teamwork. Fluent in Mandarin and Cantonese with strong English skills, I thrive in fast-paced environments and value building meaningful connections with influencers, media, and communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Korean

Intermediate

Work Experience

Marketing Specialist at Marshall Shenzhen Ltd.

May 1, 2025 - May 1, 2025

Led PR strategy ideation and coordinated with PR agency to execute campaign launches; planned and executed events from concept to delivery, managing budgets, timelines and third-party partners; built partnerships with artists, tastemakers, and communities to co-create culturally resonant content; spearheaded influencer/KOL campaigns with end-to-end execution; developed a segmented media database to streamline pitching and media assessments; contributed to product launch communications and social media alignment.

Branding Manager at Laihua Video

August 31, 2020 - August 31, 2020

Defined and executed branding strategy, crafted brand book with identity and visual guidelines, and collaborated with design teams to produce campaign visuals; managed social media and community events to enhance brand presence; led product and brand campaigns and coordinated with partners for execution.

Branding Manager at SimplyWork Coworking Space

April 30, 2018 - April 30, 2018

Led branding and event marketing efforts; planned and participated in 20+ community events and trade shows; developed brand campaigns and managed vendor relationships; oversaw ODM product development and key account management; built brand equity and community engagement.

Overseas Marketing Specialist at Revogi Innovation

June 30, 2016 - June 30, 2016

Drove overseas marketing and PR initiatives; ideated and executed campaign launches, managed media relations, and coordinated with agencies to maximize brand exposure; led influencer campaigns and local partnerships to amplify international reach.