Available to hire
I am a Senior Video Editor, Director, and Colorist with 20+ years of international experience creating film, television, commercial, and brand content. Today, I specialize in high-impact short-form social media ads for platforms like Meta, TikTok, and YouTube, turning ideas into visual stories that captivate audiences in seconds.
My expertise spans the full production pipeline: concept development, cinematography, directing, editing, color grading, visual effects, and delivering final broadcast-ready content. I also actively integrate AI-powered tools and workflows into post-production and content creation-leveraging AI for editing acceleration, visual enhancement, upscaling, noise reduction, motion design, automated workflows, and creative experimentation to increase efficiency, consistency, and creative possibilities.
I have led major campaigns, documentaries, music videos, TV series, and corporate storytelling projects, collaborating with global brands, EU-funded projects, and top media agencies. Currently, I serve as Team Leader & Senior Video Editor at ATLETICA Deutschland GmbH, managing video production, visual identity, and premium product cinematics while continuously optimizing workflows through modern, AI-assisted production pipelines.
I am passionate about clear storytelling, flawless visuals, emotional impact, and results-driven content. I believe every frame matters. Emotion drives connection. Storytelling is not just what I do-it’s who I am. I push ideas beyond their comfort zone, obsess over detail, and embrace new technologies.
TURN IDEAS INTO IMAGES THAT PEOPLE FEEL AND REMEMBER ✨🎥🔥
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Macedonian
Fluent
English
Fluent
Serbian
Advanced
Croatian
Advanced
Bulgarian
Advanced
Work Experience
Senior Video Editor / Director / Team Leader at ATLETICA Deutschland GmbH
August 1, 2024 - PresentLeads the video production team to shape the brand’s visual identity for high-performance fitness equipment through cinematic, purposeful storytelling. Responsible for concept development, directing product and promotional shoots, editing, color grading, and delivering broadcast-ready content. Builds a modern visual language that communicates precision, power, and engineering excellence while guiding cross-functional collaboration and meeting tight deadlines.
Senior Video Producer and Team Leader at TehnoMarket Makedonija
March 1, 2020 - July 1, 2024Led the full creative and marketing video pipeline—from concept to final execution. Created commercials, branding visuals, campaigns, product videos, photography, and motion graphics for one of the region’s largest retailers. Oversaw visual identity, storytelling direction, and campaign consistency across channels.
Director; Cinematography; Editing; Audio and Video Postproduction; Co-writer; Producer; Visual Effects; Digital Colorist; Co-founder; Marketing and Organization at Kumev Brothers Production
January 1, 2017 - March 1, 2021Director, cinematography, editing, postproduction; co-writer; producer; marketing and organization; visual effects; color grading.
Director / Cinematographer / Editor / Co-writer / Producer / Colorist at Kumev Brothers Production
January 1, 2017 - March 1, 2021Director, cinematography, editing, audio and video postproduction, co-writer, producer, visual effects, digital colorist, co-founder, marketing and organization.
Audio and Video Organization; Logistics; Event Design and Realization; Editing at NZ Human Rights Commission / WYG International / Delegation of the EU to Skopje / Government of the Republic of Macedonia / Community of City of Skopje
July 1, 2016 - July 31, 2016Audio and video organization, logistics, design and printing of visibility materials, technical organization and realization of events; editing.
Audio and Video Organization / Logistics at NZ Human Rights Commission / WYG International / Delegation of the EU to Skopje / Government of Republic of Macedonia
July 1, 2016 - December 31, 2016Audio and video organization, Logistics Design and printing of visibility materials, technical organization and realization of event, editing.
Digital Specialist at National And University Library "St. Clement of Ohrid" - Skopje
July 1, 2015 - September 1, 2017Organized digitization processes, cinematography, editing, photos and video postproduction, visual effects, and e-books; supported digitization workflows and digital access initiatives.
Video Specialist / Director / Editor / Colorist / Co-Founder at Kumev Brothers Production
July 1, 2015 - February 1, 2020Co-founded a production company focused on film, TV, documentaries, and music videos. Directed and edited narrative projects, commercials, and branded content. Developed scripts, built visual styles, managed crews, and handled full post-production workflows.
Process of Digitization Coordination (Cinematography; Editing; Postproduction; Visual Effects) at National and University Library 'St. Clement of Ohrid' - Skopje
July 1, 2015 - September 1, 2017Organization of digitization process; cinematography; editing; photos and video postproduction; visual effects; PDF e-books.
Cinematography / Digitalization Lead at National and University Library 'St. Clement of Ohrid' - Skopje
July 1, 2015 - September 30, 2017Organization of process of digitizing cinematography, editing, photos and video postproduction, visual effects, pdf e-books.
Group Manager; Mentor (Photography and Video) at Forum Civil Peace Service (forumZFD); Training Center for Management of Conflicts (TCMC); OSCE – Mission to Skopje; Delegation of the EU to Skopje
June 1, 2015 - August 31, 2015Summer camp education for peace and social responsibility; group management; course for photography and video; cinematography; editing.
Director; Cinematography; Editing; Audio and Video Postproduction; Visual Effects; Digital Colorist at Qendra per Promovim dhe Demokratizim dhe Integrim - Prizren / EURED - European Union External Action
October 1, 2014 - December 1, 2014Tourtaste promotional gastronomic project of southeastern Kosovo; directed, cinematography, editing, postproduction, visual effects, color grading.
Director at Tourtaste promotional gastronomic of southeasterly Kosovo
October 1, 2014 - December 31, 2014Director, cinematography, editing, audio and video postproduction, visual effects, digital colorist.
Educator / Trainer at Seavus Education and Development Center (SEDC)
September 1, 2014 - September 1, 2016Educator/Trainer for Adobe Premiere, Adobe Photoshop, Adobe After Effects, marketing and organization in SEDC, a leading education and training center in Macedonia and the region.
Educator / Trainer for Adobe software's, marketing and organization at Seavus Education and Development Center (SEDC)
September 1, 2014 - September 1, 2016Delivered training on Adobe Premiere, Photoshop, After Effects, and related marketing/organization topics as part of a leading regional education center.
Educator / Trainer at Seavus Education and Development Center
January 1, 2014 - January 1, 2016Educator / Trainer for Adobe Premiere, Adobe Photoshop, Adobe After Effects; marketing and organization.
Educator / Trainer at Seavus Education and Development Center (Education & Training)
January 1, 2014 - December 31, 2016Educator / Trainer for Adobe Premiere, Adobe Photoshop, Adobe After Effect, marketing and organization.
Educator / Trainer at Netpress Journalist Agency
January 1, 2013 - December 31, 2014Educator / Trainer for Adobe Premiere, Adobe Photoshop, Adobe After Effect, marketing and organization.
Group Manager; Mentor (Photography and Video) at Forum Civil Peace Service (forumZFD); Training Center for Management of Conflicts (TCMC); OSCE – Mission to Skopje; Delegation of the EU to Skopje
June 1, 2012 - August 31, 2012Summer camp education for peace and social responsibility; group management; course for photography and video; cinematography; editing.
Group Manager / Mentor at Forum Civil Peace Service (forumZFD) / TCMC / OSCE – Mission to Skopje / Delegation of the EU to Skopje
June 1, 2012 - August 31, 2012Group manager, mentor (education) - course for group of photography and video, cinematography, editing.
Creative Director / Cinematographer and Video Editor at EU-Funded Media & Education Initiatives
January 1, 2012 - January 1, 2016Contributed to international and EU-supported projects focused on peace education, social inclusion, cultural promotion, and community development. Roles included creative direction, cinematography, video production, mentoring, and event support.
Creative Director | Cinematographer and Video Editor | Media Mentor at EU-Funded Media & Education Initiatives
January 1, 2012 - January 1, 2016Led creative direction, cinematography, video production, mentoring, and event support for peace education, social inclusion, and cross-border cultural projects in partnership with NGO and EU bodies.
Director; Cinematography; Editing; Audio and Video Postproduction; Co-writer; Producer; Marketing and Organization at FON University - Project Factory of Knowledge (National TV A1)
January 1, 2010 - January 1, 2011TV education; 15 series; collaboration with numerous sponsors; director, cinematography, editing, postproduction, co-writer, producer, marketing and organization.
Director / Cinematographer / Co-writer / Producer at FON University - Project Factory of Knowledge
January 1, 2010 - December 31, 2011Director, cinematography, editing, audio and video postproduction, co-writer, producer, marketing and organization.
Founder & General Manager at Video Multimedia
January 1, 2007 - January 1, 2015Led a full-service media and production company, overseeing operations, creative direction, cinematography, editing, color grading, postproduction, and marketing campaigns. Produced feature films, TV movies, series, and documentaries; managed large client campaigns and events, and collaborated with national and international TV networks.
General Secretary; Founder Partner; Educator / Trainer at ESRA Group - Higher School of Audiovisual Realization (Skopje) / ESRA Group France
January 1, 2007 - January 1, 2009Educator / Trainer for Adobe Premiere, Adobe Photoshop, Adobe After Effects; marketing and organization. General secretary; founder partner.
General Secretary / Educator / Trainer at ESRA Group - Skopje / ESRA France
January 1, 2007 - December 31, 2009General secretary, founder partner, Educator / Trainer for Adobe Premiere, Adobe Photoshop, Adobe After Effect, marketing and organization.
Project Manager at TARBS World TV - Satellite Center Skopje
January 1, 2005 - February 1, 2007Project management with cinematography, editing, color correction, postproduction, marketing, and organizational responsibilities for an Australian ethnic subscription service.
Project Manager at TARBS World TV Australia Pty Ltd / Macedonian Radio Television
January 1, 2005 - January 1, 2007Cinematography, editing, colorist, postproduction, marketing and organization.
Project Manager / Cinematographer / Editor at TARBS World TV Australia Pty Ltd / Macedonian Radio Television
January 1, 2005 - December 31, 2007Project manager, cinematography, editing, colorist, postproduction, marketing and organization.
General Manager at Video Multimedia
January 1, 1997 - January 1, 2005General manager, founder, cinematography, editing, colorist, postproduction, marketing and organization.
General Manager / Founder at Video Multimedia
January 1, 1997 - December 31, 2005General manager, founder, cinematography, editing, colorist, postproduction, marketing and organization.
Education
Master of Arts - Film and TV editing at St. Cyril and Methodius University, Faculty of Dramatic Arts, Skopje
September 1, 2011 - December 1, 2020Bachelor of Laws (International Group) at St. Cyril and Methodius University - Skopje, Faculty of Law
September 1, 1994 - October 1, 2003Electronics and Telecommunications at EMUC - TITO, Ohrid
September 1, 1989 - June 1, 1993Master of Arts - Film and TV editing at St. Cyril and Methodius University - Skopje (Faculty of Dramatic Arts)
September 1, 2011 - December 1, 2020Bachelor of Law studies (International Group) at St. Cyril and Methodius University - Skopje (Iustinianus Primus' Faculty of Law)
September 1, 1994 - October 1, 2003Electronics and Telecommunications at EMUC - TITO, Ohrid
September 1, 1989 - June 1, 1993Master of Arts - MA Film (Audiovisual) Studies at St. Cyril and Methodius University of Skopje (Faculty of Dramatic Arts)
September 1, 2011 - December 1, 2020Master of Arts - MA Film (Audiovisual) Studies at St. Cyril and Methodius University in Skopje, Faculty of Dramatic Arts
September 1, 2011 - December 31, 2020Qualifications
Adobe Certified Instructor In Adobe Premiere Pro CC2015
January 11, 2030 - December 4, 2025Adobe Certified Expert In Adobe Premiere Pro CC 2015
February 1, 2017 - December 4, 2025Autodesk Certified Professional 3ds Max 2015
December 1, 2016 - December 4, 2025Certificate for registration in theRegistration book of the subject dealing in scientific - research and tuition activity
June 1, 2009 - December 4, 2025Adobe Certified Instructor in Adobe Premiere Pro CC2015
February 1, 2017 - December 4, 2025Adobe Certified Expert In Adobe Premiere Pro CC 2015
December 1, 2016 - December 4, 2025Autodesk Certified Professional 3ds Max 2015
November 1, 2014 - December 4, 2025Certificate for registration in the Registration book of the subject dealing in scientific - research and tuition activity
November 1, 2014 - December 4, 2025Adobe Certified Expert - Premiere Pro CC 2015
January 11, 2030 - December 20, 2025Adobe Certified Instructor in Adobe Premiere Pro CC 2015
January 11, 2030 - December 20, 2025Certificate for registration in the Registration book of the subject dealing in scientific -research and tuition activity
January 11, 2030 - December 20, 2025Adobe Certified Expert - Premiere Pro CC 2015
January 11, 2030 - January 2, 2026Adobe Certified Instructor in Adobe Premiere Pro CC 2015
January 11, 2030 - January 2, 2026Certificate for registration in the Registration book of the subject dealing in scientific -research and tuition activity
January 11, 2030 - January 2, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Government, Other, Software & Internet, Telecommunications, Retail
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