I’m a results-driven professional with experience across retail operations, brand management, and media performance. I’ve led teams, scaled marketing efforts, and supported campaigns for global brands, consistently delivering growth and high-impact results. Skilled in team leadership, customer experience, data-driven strategy, and cross-platform marketing, I thrive in fast-paced, collaborative environments.

CHLOE DOAN

I’m a results-driven professional with experience across retail operations, brand management, and media performance. I’ve led teams, scaled marketing efforts, and supported campaigns for global brands, consistently delivering growth and high-impact results. Skilled in team leadership, customer experience, data-driven strategy, and cross-platform marketing, I thrive in fast-paced, collaborative environments.

Available to hire

I’m a results-driven professional with experience across retail operations, brand management, and media performance. I’ve led teams, scaled marketing efforts, and supported campaigns for global brands, consistently delivering growth and high-impact results. Skilled in team leadership, customer experience, data-driven strategy, and cross-platform marketing, I thrive in fast-paced, collaborative environments.

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Language

Vietnamese
Fluent
English
Advanced
Finnish
Intermediate

Work Experience

STORE OPERATION MANAGER at UNIQLO VIETNAM
July 31, 2024 - July 29, 2025
Developed and coached team: trained staff, provided feedback, and handled schedules. Delivered top service by assisting customers, addressing complaints, and ensuring store safety. Drove sales and results by leading the team to goals, managing inventory, analyzing data, and controlling budget. Achievements include increasing women's clothing sales by 15% year-over-year, successfully coaching and promoting 30% of trainees, and achieving a customer service rating of 4.9 out of 5.0, the highest in the area.
ASSISTANT BRAND MANAGER at BULSAN BEAUTY
June 30, 2022 - July 29, 2025
Served as MarCom Strategist and Growth Driver for brands including Neogen, Angel's Liquid, and Boom De Ah Dah. Developed and implemented data-driven marketing plans and monitored effectiveness. Gathered market insights through customer feedback and sales data to identify opportunities and risks. Drove innovation by influencing product packaging and formula. Collaborated cross-functionally to solve daily challenges and managed advertising, content creation, and POSM materials. Worked with KOCs and KOLs on platforms like TikTok, Youtube, and Shopee Live. Measurable results included growing Facebook and TikTok followings to 4k and 5k respectively within 3 months, increasing sales from 3,000 to 10,000 products in 6 months, and establishing relationships with approximately 40 wholesalers across Vietnam.
MEDIA PERFORMANCE at MINDSHARE VIETNAM
February 28, 2021 - July 29, 2025
Supported the team in tracking and reporting campaign results, including weekly and ad-hoc client reports. Ensured smooth campaign implementation from booking to post-campaign billing. Assisted in all aspects of administration tasks in media planning. Continuously developed technical and industry knowledge while maintaining good relationships with clients and stakeholders. Worked on campaigns for notable clients such as Pizza Hut and Dior. Achievements include winning the Search Sprint Award from the Google Team for increasing Dior's Search Creative Excellence score above 90%, contributing to the Best Performance Team in Tet Campaign 2023, and helping Pizza Hut campaigns achieve a 34% increase in reach and engagement compared to the previous year, as well as Dior's share of voice increasing from 90% to 96%.

Education

Bachelor of Digital Marketing at RMIT University
January 1, 2018 - December 31, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Healthcare, Media & Entertainment, Wholesale & Distribution

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