A digital marketing professional with four years of experience and a first-class degree in Marketing (2019). Seeking a role within a dynamic, collaborative team in a fast-paced environment. Passionate about the entertainment industry and eager to transfer existing skills to this space. Specialising in social media management, reactive content creation, digital campaigns and community engagement.…

Daniel O'Connor

A digital marketing professional with four years of experience and a first-class degree in Marketing (2019). Seeking a role within a dynamic, collaborative team in a fast-paced environment. Passionate about the entertainment industry and eager to transfer existing skills to this space. Specialising in social media management, reactive content creation, digital campaigns and community engagement.…

Available to hire

A digital marketing professional with four years of experience and a first-class degree in Marketing (2019). Seeking a role within a dynamic, collaborative team in a fast-paced environment. Passionate about the entertainment industry and eager to transfer existing skills to this space. Specialising in social media management, reactive content creation, digital campaigns and community engagement.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Specialist at Taylor Hobson
July 1, 2023 - November 25, 2025
Led the global social media strategy for a B2B brand, boosting engagement across key international markets. Developed and executed social media strategy across the UK, USA, India and Europe, resulting in a 116% increase in LinkedIn engagement. Managed paid social campaigns on LinkedIn and Facebook, driving brand visibility and lead generation. Supported content planning, video production, and multi-platform coordination with internal teams. Contributed to global email marketing campaigns to ensure consistent messaging.
Founder at Pop Girl Souvenirs
February 1, 2024 - November 25, 2025
Built a successful small business around concert culture, using social media strategy and paid ads to drive over £30,000 in revenue. Designed, marketed, and sold personalized souvenir concert tickets on Etsy, eBay and TikTok Shop. Collaborated with an independent artist to create and promote souvenir tickets. Created and grew a TikTok page with 1,000+ followers and 150k+ profile likes, posting engaging content featuring the tickets and concert videos. TikTok Shop stores achieved ~1.2 million product views and 100k product clicks, with GMV over £600. Drove sales through reactive social media content and targeted ads. Built partnerships with public figures to expand brand reach. Developed and analyzed performance data to refine content strategy.
Social Media Marketing Executive at Twinkl Educational Publishing
July 1, 2023 - July 1, 2023
Developed and delivered creative content and campaigns that significantly grew engagement across large B2C social media communities. Created engaging and reactive content for Facebook (440,000 followers), Instagram (160,000 followers) and X (60,000 followers), increasing X following by 53%. Managed full lifecycle of social campaigns such as #Twinkl50K and '12 Days of Twinklmas'. Built partnerships with public figures and brands to expand brand reach. Developed and analyzed performance data to refine content strategy.
Brand Relations at Rare Beauty
February 1, 2022 - November 25, 2025
Invited to participate in exclusive community events, including visits to LA HQ and UK launch parties.

Education

BA (Hons) Film Studies with Marketing at University of Leicester
January 11, 2030 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Skills

Experience Level