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Digital content and learning systems specialist with 5+ years of experience designing, structuring, and optimizing multilingual learning and web environments for international organizations. Expert in CMS/LMS platforms, corporate portals, SEO/search intent alignment, accessibility and governance best practices, and delivering user-friendly interactive content from complex technical documentation. Skilled in managed and optimized corporate web properties (e.g., Oracle WebCenter Sites), created and maintained e-learning modules (Moodle/Articulate), and supported cross-functional teams across UX/UI, SEO, and content automation. Strong focus on QA, responsive UX, metadata correctness, and improved engagement through AI-supported analytics for multilingual content delivery.…Digital content and learning systems specialist with 5+ years of experience designing, structuring, and optimizing multilingual learning and web environments for international organizations. Expert in CMS/LMS platforms, corporate portals, SEO/search intent alignment, accessibility and governance best practices, and delivering user-friendly interactive content from complex technical documentation. Skilled in managed and optimized corporate web properties (e.g., Oracle WebCenter Sites), created and maintained e-learning modules (Moodle/Articulate), and supported cross-functional teams across UX/UI, SEO, and content automation. Strong focus on QA, responsive UX, metadata correctness, and improved engagement through AI-supported analytics for multilingual content delivery.

Carolina Contreras

2D Animator, Content Producer, Graphic Designer, +4

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Digital content and learning systems specialist with 5+ years of experience designing, structuring, and optimizing multilingual learning and web environments for international organizations. Expert in CMS/LMS platforms, corporate portals, SEO/search intent alignment, accessibility and governance best practices, and delivering user-friendly interactive content from complex technical documentation. Skilled in managed and optimized corporate web properties (e.g., Oracle WebCenter Sites), created and maintained e-learning modules (Moodle/Articulate), and supported cross-functional teams across UX/UI, SEO, and content automation. Strong focus on QA, responsive UX, metadata correctness, and improved engagement through AI-supported analytics for multilingual content delivery.…Digital content and learning systems specialist with 5+ years of experience designing, structuring, and optimizing multilingual learning and web environments for international organizations. Expert in CMS/LMS platforms, corporate portals, SEO/search intent alignment, accessibility and governance best practices, and delivering user-friendly interactive content from complex technical documentation. Skilled in managed and optimized corporate web properties (e.g., Oracle WebCenter Sites), created and maintained e-learning modules (Moodle/Articulate), and supported cross-functional teams across UX/UI, SEO, and content automation. Strong focus on QA, responsive UX, metadata correctness, and improved engagement through AI-supported analytics for multilingual content delivery.

Available to hire

Digital content and learning systems specialist with 5+ years of experience designing, structuring, and optimizing multilingual learning and web environments for international organizations. Expert in CMS/LMS platforms, corporate portals, SEO/search intent alignment, accessibility and governance best practices, and delivering user-friendly interactive content from complex technical documentation.

Skilled in managed and optimized corporate web properties (e.g., Oracle WebCenter Sites), created and maintained e-learning modules (Moodle/Articulate), and supported cross-functional teams across UX/UI, SEO, and content automation. Strong focus on QA, responsive UX, metadata correctness, and improved engagement through AI-supported analytics for multilingual content delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Portuguese

Advanced

English

Advanced

French

Beginner

Work Experience

Search Engine Optimization (SEO) Specialist at RWS

September 1, 2025 - Present

Reviewed and rated web pages and specialized content results (snippets, maps, local results, etc.) to ensure usefulness, trustworthiness, and contextual relevance for both mobile and desktop. Assessed search relevance by interpreting user queries across diverse linguistic and cultural contexts and improving alignment with underlying search intent to support ranking quality. Provided evaluations to support search engine result quality and user satisfaction.

Brand & Experience Strategy Director (freelance) at FRAMSTUDIO

March 1, 2025 - Present

Developed and delivered web and brand experience strategy work for clients. Supported digital campaigns and content structuring; produced user-friendly digital experiences through design prototypes and development-ready layouts. Collaborated with stakeholders to ensure UX/UI consistency, accessibility, and alignment with brand guidelines.

Web Content Specialist at Zurich Insurance

November 1, 2023 - October 31, 2025

Managed digital learning and corporate web content using CMS platforms and ensured accurate, responsive presentation across regions. Produced and updated web content, carried out content uploads, image replacements, link checks, and layout adjustments. Performed QA (functional and visual), verified metadata correctness, and supported digital campaign implementations and testing of new CMS components.

Digital Content Specialist at HEIL (Samsung Electronics)

April 1, 2023 - November 30, 2023

Worked on content and web/digital experiences supporting brand and product launches across environments; collaborated with design, developers, and marketing teams to ensure correct functionality and consistent content display across devices. Focused on usability/UX consistency and content automation workflows for digital campaigns.

Digital Content Specialist at ALTA RELOE

January 1, 2018 - December 31, 2023

Designed and delivered web design courses and workshops covering web design principles, UX/UI, responsive design, and creative use of digital tools. Developed e-learning modules using Articulate 360 (Rise, Storyline) with visual design, storytelling, multimedia, quizzes, and scenario-based learning. Mentored students and professionals through concept-to-prototype workflows with personalized feedback, and supported portfolio development. Oversaw digital content updates and site architecture for Santander’s US and UK platforms to ensure brand consistency, compliance, and localization.

Web Content Manager at GEOBANW

July 1, 2016 - December 31, 2017

Managed web content operations including updates, page maintenance, and coordination across internal teams. Ensured content consistency and usability for digital publishing.

Web Content Manager at BROTHER BERNIA

November 1, 2014 - March 31, 2015

Managed and updated web content supporting corporate communications and digital presence. Coordinated with design/development teams to deploy content correctly and maintain consistent display across devices.

Web & Visual Design Trainer at Carolina Contreras etica lg

June 1, 2012 - March 31, 2013

Trained learners in web and visual design topics and delivered structured learning experiences. Focused on practical design and digital tool usage to build learner competency and real-world output quality.

Web Designer at VENCA PORTUGAL

April 1, 2011 - May 31, 2012

Designed web pages and digital layouts while maintaining brand guideline consistency and responsive behavior. Built visually engaging and user-friendly layouts and created prototypes and wireframes using common digital design tools, then implemented layouts using HTML/CSS and responsive frameworks.

Multimedia Specialist at Universidad de los Andes

January 1, 2008 - April 30, 2010

Produced multimedia content and supported web/learning content creation for educational contexts, contributing to interactive learning components.

Digital Learning Experience Designer at Fundación Universidade de Ciencia(s) da Saúde

January 1, 2008 - April 30, 2010

Created digital learning experiences with a focus on multimedia and e-learning design. Supported learning content structure and interactive elements for educational delivery.