Available to hire
I’m Doménica Alessi, a marketing strategist, content creator, and creative director based in Quito, Ecuador. Over the last 5+ years, I’ve built and managed multi-platform social campaigns, growing my audience organically and using data-driven iteration to keep content aligned with both brand goals and community preferences.
I specialize in influencer and creator marketing, brand partnerships, and fashion-forward storytelling—leading campaigns from concept to publishing and performance analysis. I’ve collaborated with 50+ national and international brands and helped scale Instagram from 30K to 154K followers in five months, always with a business-minded approach to creativity, strategy, and measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Founder & Event Creator – Fashion Collectives at Fashion Collectives
January 1, 2022 - PresentFounded Fashion Collectives, a creative platform centered on fashion, branding, and community building. Conceptualized, planned, and executed fashion shows, influencer events, brand launches, and experiential activations. Led creative direction, event production, brand partnerships, and influencer relations, building a recognizable identity focused on creativity, empowerment, and collaboration.
Founder & Creative Director at Fashion Collectives
January 1, 2022 - PresentFounded a fashion platform connecting brands, designers, models, and creators through runway shows, activations, model camps, and educational experiences. Led creative direction, partnerships/sponsorships, marketing strategy, and event production to drive community growth and brand exposure.
Personal Brand Consultant at Independent
January 1, 2021 - PresentAdvises creators and entrepreneurs on positioning, audience growth, content strategy, personal branding, and monetization to support sustainable growth and clearer value communication.
Marketing Strategist & Content Creator at Independent
January 1, 2021 - PresentDesigns and executes multi-platform content strategies for a combined community of 780K+ followers, aligning audience growth with brand objectives and platform-native storytelling. Runs campaigns end to end—concept development, creative direction, production, publishing, performance analysis, optimization, and brand coordination—while delivering 50+ brand collaborations across major national and international brands.
Personal Brand Consultant at Freelance
January 1, 2021 - PresentAdvise influencers and entrepreneurs on positioning, content pillars, storytelling, audience growth, and monetization. Perform social media performance audits and create tailored visibility/engagement strategies that increase readiness for brand partnerships. Mentor creators on building differentiated, professional personal brands aligned with commercial goals.
Personal Brand Consultant at Freelance (Remote)
January 1, 2021 - PresentAdvised influencers and entrepreneurs on positioning, content pillars, storytelling, audience growth, and monetization. Audited social media performance and developed tailored strategies to increase visibility and engagement, supporting creators to become more brand-ready for partnerships. Mentored creators on building professional and differentiated personal brands with clear commercial direction.
Growth Marketing Strategist & Content Creator at Self-Employed
January 1, 2021 - PresentDesigned and executed an end-to-end organic growth strategy across Instagram, Facebook, and TikTok, growing Instagram from 30K to 154K followers in five months. Led fashion content strategy including research, scripting, styling, creative direction, production, editing, publishing, and analytics/optimization. Managed brand campaigns with 50+ partners, advising on creative direction and content execution while maintaining a 100% organic approach to audience growth. Built a cross-platform community of 780K+ combined followers and worked independently on strategy, content systems, and performance insights.
Influencer Marketing & Brand Collaborations (Freelance)
January 1, 2020 - PresentDesigned and executed influencer marketing strategies for luxury shopping centers and high-end restaurants/experiential spaces, as well as wellness, beauty, and lifestyle brands. Managed campaign content calendars, supported influencer-brand alignment, and provided creative direction, content ideas, and digital positioning to help brands meet their marketing goals.
Content Creator & Influencer at Self-Employed
January 1, 2019 - PresentBuilt and managed a multi-platform personal brand across Instagram, Facebook, and TikTok focused on fashion, lifestyle, beauty, wellness, and trends. Developed creative concepts, scripts, visual direction, and edited short-form video content optimized for reach, engagement, and conversions. Collaborated with 30+ national and international brands (e.g., Maybelline, Eucerin, Pantene, Samsung, Revlon) delivering influencer campaigns aligned with brand objectives and KPIs.
Education
Bachelor’s Degree in Marketing (in progress) at Universidad San Francisco de Quito (USFQ)
January 1, 2022 - July 23, 2026Diploma in Artificial Intelligence (completed) at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - July 23, 2026Fashion Styling Certificate (expected completion) at Vogue College of Fashion
January 11, 2030 - August 1, 2026Bachelor’s Degree in Marketing at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - July 23, 2026Diploma in Artificial Intelligence at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - July 23, 2026Fashion Styling Certificate at Vogue College of Fashion
January 11, 2030 - August 1, 2026Bachelor’s Degree in Marketing (in progress, 7th semester) at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - July 23, 2026Diploma in Artificial Intelligence at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - July 23, 2026Fashion Styling Certificate (expected completion: August 2026) at Vogue College of Fashion
January 11, 2030 - August 1, 2026Bachelor’s Degree in Marketing at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - August 5, 2026Diploma in AI Content Creation at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - August 5, 2026Fashion Styling Certificate at Vogue College of Fashion
January 11, 2030 - August 1, 2026Undergraduate coursework in Marketing & Finance at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - October 5, 2026Certificate in Fashion Styling at Vogue College of Fashion
January 1, 2026 - January 1, 2026Diploma in Artificial Intelligence at Universidad San Francisco de Quito (USFQ)
January 1, 2026 - January 1, 2026Undergraduate coursework in Marketing & Finance at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - October 5, 2026Certificate in Fashion Styling at Vogue College of Fashion
January 11, 2030 - January 1, 2026Diploma in Artificial Intelligence at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - January 1, 2026Undergraduate coursework in Marketing & Finance at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - October 5, 2026Certificate in Fashion Styling at Vogue College of Fashion
January 1, 2026 - October 5, 2026Diploma in Artificial Intelligence at Universidad San Francisco de Quito (USFQ)
January 1, 2026 - October 5, 2026Qualifications
Fashion Styling Certificate
January 11, 2030 - August 1, 2026Fashion Styling Certificate
January 11, 2030 - August 1, 2026Diploma in Artificial Intelligence
January 11, 2030 - July 23, 2026Fashion Styling Certificate
January 11, 2030 - August 1, 2026Certificate in Fashion Styling
January 11, 2030 - January 1, 2026Diploma in Artificial Intelligence
January 11, 2030 - January 1, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Consumer Goods, Travel & Hospitality, Financial Services, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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