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Creative and results-driven content creator and influencer marketing specialist based in Quito, Ecuador, with 5+ years of experience building digital communities and driving brand growth. She creates high-impact fashion, lifestyle, beauty, wellness, and trend-focused content across Instagram, TikTok, Facebook, and YouTube. She partners with national and international brands to develop storytelling-driven influencer campaigns, manages end-to-end campaign execution, and also leads fashion collective events and experiential activations. She combines creative direction, short-form video production, analytics, and AI-powered content tools to maximize reach and conversions.…Creative and results-driven content creator and influencer marketing specialist based in Quito, Ecuador, with 5+ years of experience building digital communities and driving brand growth. She creates high-impact fashion, lifestyle, beauty, wellness, and trend-focused content across Instagram, TikTok, Facebook, and YouTube. She partners with national and international brands to develop storytelling-driven influencer campaigns, manages end-to-end campaign execution, and also leads fashion collective events and experiential activations. She combines creative direction, short-form video production, analytics, and AI-powered content tools to maximize reach and conversions.

DOMÉNICA ALESSI

Marketing Strategist, Content Strategist, Growth Marketer, +4

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Creative and results-driven content creator and influencer marketing specialist based in Quito, Ecuador, with 5+ years of experience building digital communities and driving brand growth. She creates high-impact fashion, lifestyle, beauty, wellness, and trend-focused content across Instagram, TikTok, Facebook, and YouTube. She partners with national and international brands to develop storytelling-driven influencer campaigns, manages end-to-end campaign execution, and also leads fashion collective events and experiential activations. She combines creative direction, short-form video production, analytics, and AI-powered content tools to maximize reach and conversions.…Creative and results-driven content creator and influencer marketing specialist based in Quito, Ecuador, with 5+ years of experience building digital communities and driving brand growth. She creates high-impact fashion, lifestyle, beauty, wellness, and trend-focused content across Instagram, TikTok, Facebook, and YouTube. She partners with national and international brands to develop storytelling-driven influencer campaigns, manages end-to-end campaign execution, and also leads fashion collective events and experiential activations. She combines creative direction, short-form video production, analytics, and AI-powered content tools to maximize reach and conversions.

Available to hire

Creative and results-driven content creator and influencer marketing specialist based in Quito, Ecuador, with 5+ years of experience building digital communities and driving brand growth. She creates high-impact fashion, lifestyle, beauty, wellness, and trend-focused content across Instagram, TikTok, Facebook, and YouTube.

She partners with national and international brands to develop storytelling-driven influencer campaigns, manages end-to-end campaign execution, and also leads fashion collective events and experiential activations. She combines creative direction, short-form video production, analytics, and AI-powered content tools to maximize reach and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Founder & Event Creator – Fashion Collectives at Fashion Collectives

January 1, 2022 - Present

Founded Fashion Collectives, a creative platform centered on fashion, branding, and community building. Conceptualized, planned, and executed fashion shows, influencer events, brand launches, and experiential activations. Led creative direction, event production, brand partnerships, and influencer relations, building a recognizable identity focused on creativity, empowerment, and collaboration.

Founder & Creative Director at Fashion Collectives

January 1, 2022 - Present

Founded a fashion platform connecting brands, designers, models, and creators through runway shows, activations, model camps, and educational experiences. Led creative direction, partnerships/sponsorships, marketing strategy, and event production to drive community growth and brand exposure.

Personal Brand Consultant at Freelance

January 1, 2021 - Present

Advise influencers and entrepreneurs on positioning, content pillars, storytelling, audience growth, and monetization. Perform social media performance audits and create tailored visibility/engagement strategies that increase readiness for brand partnerships. Mentor creators on building differentiated, professional personal brands aligned with commercial goals.

Personal Brand Consultant at Freelance (Remote)

January 1, 2021 - Present

Advised influencers and entrepreneurs on positioning, content pillars, storytelling, audience growth, and monetization. Audited social media performance and developed tailored strategies to increase visibility and engagement, supporting creators to become more brand-ready for partnerships. Mentored creators on building professional and differentiated personal brands with clear commercial direction.

Growth Marketing Strategist & Content Creator at Self-Employed

January 1, 2021 - Present

Designed and executed an end-to-end organic growth strategy across Instagram, Facebook, and TikTok, growing Instagram from 30K to 154K followers in five months. Led fashion content strategy including research, scripting, styling, creative direction, production, editing, publishing, and analytics/optimization. Managed brand campaigns with 50+ partners, advising on creative direction and content execution while maintaining a 100% organic approach to audience growth. Built a cross-platform community of 780K+ combined followers and worked independently on strategy, content systems, and performance insights.

Influencer Marketing & Brand Collaborations (Freelance)

January 1, 2020 - Present

Designed and executed influencer marketing strategies for luxury shopping centers and high-end restaurants/experiential spaces, as well as wellness, beauty, and lifestyle brands. Managed campaign content calendars, supported influencer-brand alignment, and provided creative direction, content ideas, and digital positioning to help brands meet their marketing goals.

Content Creator & Influencer at Self-Employed

January 1, 2019 - Present

Built and managed a multi-platform personal brand across Instagram, Facebook, and TikTok focused on fashion, lifestyle, beauty, wellness, and trends. Developed creative concepts, scripts, visual direction, and edited short-form video content optimized for reach, engagement, and conversions. Collaborated with 30+ national and international brands (e.g., Maybelline, Eucerin, Pantene, Samsung, Revlon) delivering influencer campaigns aligned with brand objectives and KPIs.

Education

Bachelor’s Degree in Marketing (in progress) at Universidad San Francisco de Quito (USFQ)

January 1, 2022 - July 23, 2026

Diploma in Artificial Intelligence (completed) at Universidad San Francisco de Quito (USFQ)

January 11, 2030 - July 23, 2026

Fashion Styling Certificate (expected completion) at Vogue College of Fashion