Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an Ad Operations Lead with more than eight years of experience in digital advertising, campaign operations, tracking, and measurement. I specialize in managing campaign setups, troubleshooting technical issues, validating pixels and Floodlights, and supporting performance optimization across platforms such as DV360, CM360, GA4, and leading mobile measurement platforms. I enjoy bringing structure to complex workflows and making sure campaigns run accurately, efficiently, and on time. Throughout my career, I have coordinated teams, worked closely with clients and vendors, analyzed campaign performance, and contributed to process improvements and new advertising solutions. My background also includes advertising inventory management, profitability analysis, reporting, SEO support, and audience data analysis. I am a collaborative, detail-oriented professional who enjoys solving operational challenges and helping teams make informed decisions.…I am an Ad Operations Lead with more than eight years of experience in digital advertising, campaign operations, tracking, and measurement. I specialize in managing campaign setups, troubleshooting technical issues, validating pixels and Floodlights, and supporting performance optimization across platforms such as DV360, CM360, GA4, and leading mobile measurement platforms. I enjoy bringing structure to complex workflows and making sure campaigns run accurately, efficiently, and on time. Throughout my career, I have coordinated teams, worked closely with clients and vendors, analyzed campaign performance, and contributed to process improvements and new advertising solutions. My background also includes advertising inventory management, profitability analysis, reporting, SEO support, and audience data analysis. I am a collaborative, detail-oriented professional who enjoys solving operational challenges and helping teams make informed decisions.

Dominika Rachwał

Marketing Analyst, Performance Marketer, Digital Marketer, +2





I am an Ad Operations Lead with more than eight years of experience in digital advertising, campaign operations, tracking, and measurement. I specialize in managing campaign setups, troubleshooting technical issues, validating pixels and Floodlights, and supporting performance optimization across platforms such as DV360, CM360, GA4, and leading mobile measurement platforms. I enjoy bringing structure to complex workflows and making sure campaigns run accurately, efficiently, and on time. Throughout my career, I have coordinated teams, worked closely with clients and vendors, analyzed campaign performance, and contributed to process improvements and new advertising solutions. My background also includes advertising inventory management, profitability analysis, reporting, SEO support, and audience data analysis. I am a collaborative, detail-oriented professional who enjoys solving operational challenges and helping teams make informed decisions.…I am an Ad Operations Lead with more than eight years of experience in digital advertising, campaign operations, tracking, and measurement. I specialize in managing campaign setups, troubleshooting technical issues, validating pixels and Floodlights, and supporting performance optimization across platforms such as DV360, CM360, GA4, and leading mobile measurement platforms. I enjoy bringing structure to complex workflows and making sure campaigns run accurately, efficiently, and on time. Throughout my career, I have coordinated teams, worked closely with clients and vendors, analyzed campaign performance, and contributed to process improvements and new advertising solutions. My background also includes advertising inventory management, profitability analysis, reporting, SEO support, and audience data analysis. I am a collaborative, detail-oriented professional who enjoys solving operational challenges and helping teams make informed decisions.

Available to hire

I am an Ad Operations Lead with more than eight years of experience in digital advertising, campaign operations, tracking, and measurement. I specialize in managing campaign setups, troubleshooting technical issues, validating pixels and Floodlights, and supporting performance optimization across platforms such as DV360, CM360, GA4, and leading mobile measurement platforms. I enjoy bringing structure to complex workflows and making sure campaigns run accurately, efficiently, and on time.

Throughout my career, I have coordinated teams, worked closely with clients and vendors, analyzed campaign performance, and contributed to process improvements and new advertising solutions. My background also includes advertising inventory management, profitability analysis, reporting, SEO support, and audience data analysis. I am a collaborative, detail-oriented professional who enjoys solving operational challenges and helping teams make informed decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Polish

Fluent

English

Advanced

Work Experience

Advertising Operations Analyst Lead at Liquid Advertising

March 1, 2022 - Present

Coordinates Ad Operations team tasks and priorities across multiple concurrent projects, ensuring efficient workflows, clear communication, and timely delivery. Oversees ongoing campaigns, identifies technical risks, and implements solutions to maintain stability and continuity. Provides advanced technical support and troubleshooting across CM360, GA4, GTM, DV360, The Trade Desk, Google Ads, Gamesight, mParticle, AppsFlyer, Adjust, and Kochava. Manages end-to-end campaign and tracking setups, including Floodlight configuration, pixel validation, and QA with clients and vendors. Analyzes campaign performance and prepares reporting and profitability insights.

Advertising Operations Analyst at Liquid Advertising

July 1, 2019 - March 1, 2022

Supported and operated advertising platforms including DV360, CM360, GTM, GA, and Data Studio. Created and managed campaigns, configured Floodlights, and conducted pixel and tracking QA with vendors and partners. Worked with external vendors to troubleshoot technical and tracking-related issues, participated in A/B testing initiatives, and supported the development of advertising solutions. Monitored live campaigns, analyzed performance, and implemented optimizations to improve effectiveness and results.

Ad Operations Specialist at Onet (Ringier Axel Springer)

August 1, 2016 - June 1, 2019

Managed and optimized advertising inventory to maximize revenue and performance. Conducted profitability analyses of advertising campaigns and forecast revenue potential. Monitored campaign results, prepared performance summaries, and delivered regular reports to stakeholders. Analyzed user behavior and audience data using Smart Data to support monetization strategies. Supported SEO initiatives by creating and optimizing website content to improve visibility and traffic quality.

Junior Performance Marketing Specialist at Media Impact Polska

September 1, 2015 - August 1, 2016

Supported the implementation and execution of advertising campaigns across digital channels. Managed invoicing processes and prepared post-campaign and post-invoicing reports. Analyzed advertising performance, potential, and growth opportunities. Assisted in identifying optimization opportunities and improving campaign efficiency.