I’m a freelance web designer and developer based in London, specialising in conversion rate optimisation (CRO), workflow automation, and email marketing. For 20 years, I’ve been building and optimising websites for what truly matters: Sales. My work focuses on creating seamless digital experiences that not only look great but perform exceptionally.…

Dom Murphy

I’m a freelance web designer and developer based in London, specialising in conversion rate optimisation (CRO), workflow automation, and email marketing. For 20 years, I’ve been building and optimising websites for what truly matters: Sales. My work focuses on creating seamless digital experiences that not only look great but perform exceptionally.…

Available to hire

I’m a freelance web designer and developer based in London, specialising in conversion rate optimisation (CRO), workflow automation, and email marketing.

For 20 years, I’ve been building and optimising websites for what truly matters: Sales.

My work focuses on creating seamless digital experiences that not only look great but perform exceptionally.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Information System Manager at IG Group
December 1, 2017 - October 10, 2025
Led information systems initiatives including prototype design, web design and UI systems, interactive animation, web development (Webflow and custom code), advanced analytics setup (GTM, GA4, Event Tracking), CRO and user journey optimisation, workflow design and automation, AI integration, CRM and marketing platform integration, and data visualization with performance reporting.
Head of Technology at Wonderland Agency
January 1, 2018 - May 1, 2024
Freelance technology lead and designer/developer, transforming Figma prototypes into production-ready Webflow sites and providing end-to-end delivery. Focused on bridging design and development, accelerating results and improving efficiency for clients in London.
Freelance Developer at Self Employed
June 1, 2024 - October 10, 2025
Freelance Designer / Developer — Since going freelance in May 2024, I’ve been helping clients transform Figma prototypes into fully functional Webflow sites, bridging the gap between design and development with a strong focus on results and efficiency.

Education

GCSEs at Cardinal Vaughan Memorial School
January 11, 2030 - October 10, 2025
GCSEs at Cardinal Vaughan Memorial School
January 11, 2030 - October 10, 2025

Qualifications

Webflow Certification
October 8, 2025 - October 10, 2027

Industry Experience

Financial Services, Professional Services, Software & Internet, Media & Entertainment

Skills

Experience Level