Dominic Webster

Consulted with luxury brand Tods on the relaunch of Hogan. Worked with a team of 12 and a factory with decades of shoe-making expertise to help refresh product direction and techniques to grow market share in Europe and perception of Hogan beyond a comfort-only label. Owned the process from research and design through last making and sample finishing, covering the overall range and specific areas. Reported directly into the creative director and CEO, with regular meetings with the founder.

Founded a footwear solutions business offering bespoke design, development, and sourcing for sports, heels, and leather boots. Supports brands needing new products or growth in their existing footwear offer, with low MOQ and high-quality production via a team in Portugal/Europe. Responsible for end-to-end process including design, development, and production control. Has worked in this capacity with brands including Freepeople, Athropologie, and BestSecret, creating best-selling products for international markets. Also developed own sole brand Dadsola (dadsolatsudio) focused on unisex soles for global markets, and co-founded womens D2C startup Livra - Libre (livra/libre.com) made in Portugal with an environmentally conscious angle.

Consulted on the luxury brand relaunch of Hogan (fashion comfort), supporting mens and womens footwear with a large SKU range and an emphasis on refreshing direction and techniques. Worked with a team of 12 and a factory with 30+ years of shoe-making expertise. Owned parts of the process across research and design through last making and sample finishing; reported into the creative director and CEO with regular founder-level meetings.