I’m Dona Cohan, a creative director, art director, and graphic designer with 35+ years of experience building high-performing direct mail, print, and digital marketing campaigns. I focus on direct-response fundraising and marketing communications, translating business goals into creative strategies that drive engagement, response, and measurable results. Through my design-and-production work at Dona Cohan Design since 1991, I lead end-to-end campaign development—from concept and creative testing to vendor management, press checks, and delivery of production-ready files. I collaborate closely with agencies, copywriters, strategists, and executive stakeholders to strengthen brand development and create integrated, multi-channel campaigns across direct mail, email, landing pages, and digital advertising.

Dona Cohan

I’m Dona Cohan, a creative director, art director, and graphic designer with 35+ years of experience building high-performing direct mail, print, and digital marketing campaigns. I focus on direct-response fundraising and marketing communications, translating business goals into creative strategies that drive engagement, response, and measurable results. Through my design-and-production work at Dona Cohan Design since 1991, I lead end-to-end campaign development—from concept and creative testing to vendor management, press checks, and delivery of production-ready files. I collaborate closely with agencies, copywriters, strategists, and executive stakeholders to strengthen brand development and create integrated, multi-channel campaigns across direct mail, email, landing pages, and digital advertising.

Available to hire

I’m Dona Cohan, a creative director, art director, and graphic designer with 35+ years of experience building high-performing direct mail, print, and digital marketing campaigns. I focus on direct-response fundraising and marketing communications, translating business goals into creative strategies that drive engagement, response, and measurable results.

Through my design-and-production work at Dona Cohan Design since 1991, I lead end-to-end campaign development—from concept and creative testing to vendor management, press checks, and delivery of production-ready files. I collaborate closely with agencies, copywriters, strategists, and executive stakeholders to strengthen brand development and create integrated, multi-channel campaigns across direct mail, email, landing pages, and digital advertising.

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Work Experience

Owner | Creative Director | Art Director at Dona Cohan Design
January 1, 1991 - Present
Provide creative direction, design, and production services for agencies, corporations, and marketing teams nationwide. Develop integrated direct-response campaigns across direct mail, print, digital, email, and web platforms. Design high-volume direct mail packages, fundraising appeals, brochures, newsletters, sales collateral, advertising campaigns, and digital marketing assets. Lead creative testing initiatives to improve response rates, donor engagement, and campaign performance. Manage projects from concept through final production, including quality checks and deadline adherence. Oversee print production, vendor management, press checks, and production-ready file delivery; serve as a strategic creative resource for branding and creative leadership needs.
Graphic Designer at Russ Reid Company
January 1, 1987 - January 1, 1991
Designed direct-mail fundraising campaigns and donor acquisition programs for national nonprofit organizations. Collaborated with copywriters, strategists, and account teams to maximize response and revenue. Created direct mail packages, brochures, advertisements, and campaign materials; assisted with production artwork, prepress preparation, and print production coordination. Helped coordinate design resources, freelancers, and production support as needed to meet campaign timelines.

Education

BA Communication Arts (Cum Laude) at Loyola Marymount University
January 11, 2030 - September 1, 2026
BA Communication Arts (Cum Laude) at Loyola Marymount University
January 1, 1985 - January 1, 1987

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Financial Services, Healthcare, Retail, Travel & Hospitality, Professional Services, Computers & Electronics, Other, Education