I'm an Analytics Developer with 7+ years of experience turning data into actionable strategies that drive growth, efficiency, and better decision making. I partner with Marketing, Finance, and Product teams to translate data insights into measurable business initiatives. I bring a unique blend of deep technical expertise (Advanced SQL, Advanced Python, cloud platforms) and a Business Studies background, enabling me to design scalable data stacks and communicate complex findings to non-technical stakeholders. I'm passionate about turning data into strategic decisions that improve product adoption, customer retention, and ROI.

Donatas Svilpa

I'm an Analytics Developer with 7+ years of experience turning data into actionable strategies that drive growth, efficiency, and better decision making. I partner with Marketing, Finance, and Product teams to translate data insights into measurable business initiatives. I bring a unique blend of deep technical expertise (Advanced SQL, Advanced Python, cloud platforms) and a Business Studies background, enabling me to design scalable data stacks and communicate complex findings to non-technical stakeholders. I'm passionate about turning data into strategic decisions that improve product adoption, customer retention, and ROI.

Available to hire

I’m an Analytics Developer with 7+ years of experience turning data into actionable strategies that drive growth, efficiency, and better decision making. I partner with Marketing, Finance, and Product teams to translate data insights into measurable business initiatives.

I bring a unique blend of deep technical expertise (Advanced SQL, Advanced Python, cloud platforms) and a Business Studies background, enabling me to design scalable data stacks and communicate complex findings to non-technical stakeholders. I’m passionate about turning data into strategic decisions that improve product adoption, customer retention, and ROI.

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Language

English
Fluent
Lithuanian
Advanced

Work Experience

Data Consultant / Developer at Independent / Consulting
May 1, 2019 - November 3, 2025
Provided end-to-end data consulting for international clients (including Burga.com, ABSA Bank, TrustYou), leading technical and functional scoping to transform complex business requirements into scalable data products and analytical solutions. Collaborated with Marketing and Finance leaders to define core problems and implement data-driven solutions that improved product adoption, customer retention, and ROI. Architected production-grade solutions, overseeing data integration, custom data modeling (dbt/DataForm), and BI delivery across Looker, Tableau, QlikSense, and cloud platforms (GCP/AWS/Azure).
Head of Analytics at Kesko Senukai Digital
April 1, 2021 - April 1, 2021
Led a 5-person analytics and engineering team, delivering company-wide BI solutions and shaping analytics strategy aligned with ecommerce and retail objectives. Served as bridge between Product/Marketing and technical teams to ensure projects delivered high business impact; collaborated with senior stakeholders to define KPIs and dashboards.
Marketing Data Analyst at Firebird Tours
May 1, 2019 - May 1, 2019
Built the BI stack and reporting system from the ground up using BigQuery, Google Ads, Facebook, TikTok, Salesforce, HubSpot and other APIs, enabling first detailed marketing reports for campaign optimization, customer behavior analysis, retention and CLV, product analytics, and profitability analytics. Created a Data Warehouse with a single source of truth and delivered analytics to Looker, Tableau, and other BI tools; enabled data synchronization back to source systems. Developed predictive lead scoring models in Python to optimize marketing strategy and resource allocation.
Business Intelligence Analyst at JacTravel Ltd
October 1, 2017 - October 1, 2017
Introduced automation (VBA) for financial reporting, significantly reducing monthly reporting time. Developed financial and operational dashboards across Finance and Sales, improving accessibility and accuracy of analytics for decision-makers.
MIS Coordinator at HTA Design LLP
October 1, 2016 - October 1, 2016
Automated complex processes and developed custom reporting tools that significantly streamlined report generation and improved data quality checks across departments. Implemented performance tracking systems for architecture teams using SQL databases and analytics applications, providing critical insights into project progress and resource allocation.
PMO Analyst at Barclays
April 1, 2015 - April 1, 2015
Financial & Program Oversight: Oversaw project/program finances and coordinated data integration across multiple reporting sources. Moderated project team meetings and administered project documentation. Improved project success rates by providing real-time financial insights and change management controls for project teams.
Compliance Analyst at Western Union
April 1, 2014 - April 1, 2014
Risk & Investigation Leadership: Conducted data-driven investigations into suspicious transaction patterns (AML/Fraud), contributing to uncovering major fraud networks. Decisional Authority: Managed high-stakes no-payment claims and suspicious AML activity, making risk-based operational decisions. Cross-Border Stakeholder Communication: Primary point of contact for agent fraud incidents in the US/Canada, preparing incident reports and communicating resolutions.
Data Consultant / Developer at Independent / Consulting
May 1, 2019 - November 11, 2025
Hands-on development of client BI data stack from ingestion to modeling and visualization for international clients (including Burga.com, ABSA Bank, TrustYou). Included cloud resource administration, orchestration, and deployment. Collaborated with Marketing and Finance leaders to define core business problems and implement data-driven solutions that supported product adoption, customer retention, and ROI.

Education

BA (Hons) Business Studies with ICT at The Open University, London
January 11, 2030 - November 3, 2025

Qualifications

PRINCE2 Foundation Certificate
January 11, 2030 - November 3, 2025
Python Data Science Toolbox
January 11, 2030 - November 3, 2025
Web Development Foundations
January 11, 2030 - November 3, 2025

Industry Experience

Financial Services, Retail, Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality