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Hi, I’m Daniel Borjas, a senior brand designer and design director with 20+ years building modern identity systems, scalable brand frameworks, and multi-channel campaigns. I thrive at the intersection of strategy and craft, delivering guidelines, templates, and modular assets that keep brands consistent and accelerate work across marketing, product, and sales teams. I’m hands-on in Figma and Adobe Creative Cloud, collaborating with cross-functional stakeholders worldwide. I also explore AI-assisted workflows to speed ideation and iteration, while upholding brand standards and high-fidelity execution across web, social, decks, and production assets.…Hi, I’m Daniel Borjas, a senior brand designer and design director with 20+ years building modern identity systems, scalable brand frameworks, and multi-channel campaigns. I thrive at the intersection of strategy and craft, delivering guidelines, templates, and modular assets that keep brands consistent and accelerate work across marketing, product, and sales teams. I’m hands-on in Figma and Adobe Creative Cloud, collaborating with cross-functional stakeholders worldwide. I also explore AI-assisted workflows to speed ideation and iteration, while upholding brand standards and high-fidelity execution across web, social, decks, and production assets.

Daniel Borjas

Brand Designer, Art Director, Creative Director, +4

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Hi, I’m Daniel Borjas, a senior brand designer and design director with 20+ years building modern identity systems, scalable brand frameworks, and multi-channel campaigns. I thrive at the intersection of strategy and craft, delivering guidelines, templates, and modular assets that keep brands consistent and accelerate work across marketing, product, and sales teams. I’m hands-on in Figma and Adobe Creative Cloud, collaborating with cross-functional stakeholders worldwide. I also explore AI-assisted workflows to speed ideation and iteration, while upholding brand standards and high-fidelity execution across web, social, decks, and production assets.…Hi, I’m Daniel Borjas, a senior brand designer and design director with 20+ years building modern identity systems, scalable brand frameworks, and multi-channel campaigns. I thrive at the intersection of strategy and craft, delivering guidelines, templates, and modular assets that keep brands consistent and accelerate work across marketing, product, and sales teams. I’m hands-on in Figma and Adobe Creative Cloud, collaborating with cross-functional stakeholders worldwide. I also explore AI-assisted workflows to speed ideation and iteration, while upholding brand standards and high-fidelity execution across web, social, decks, and production assets.

Available to hire

Hi, I’m Daniel Borjas, a senior brand designer and design director with 20+ years building modern identity systems, scalable brand frameworks, and multi-channel campaigns. I thrive at the intersection of strategy and craft, delivering guidelines, templates, and modular assets that keep brands consistent and accelerate work across marketing, product, and sales teams.

I’m hands-on in Figma and Adobe Creative Cloud, collaborating with cross-functional stakeholders worldwide. I also explore AI-assisted workflows to speed ideation and iteration, while upholding brand standards and high-fidelity execution across web, social, decks, and production assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Creative Copywriter at Innova Publicidad

January 1, 2004 - Present

Jr. Graphic Designer at First Group

January 1, 2004 - Present

Jr. Graphic Designer / Copywriter at Crea Publicidad

January 1, 2005 - Present

Jr. Graphic Designer / Copywriter at JR Publicidad

January 1, 2006 - Present

Art Director / Creative at Jeremachete Publicidad

January 1, 2008 - Present

Senior Designer at LMS Loyalty Marketing Services (México)

January 1, 2014 - Present

Head of Art at Ostara 360 (Argentina)

January 1, 2015 - Present

LATAM Art Director at Super Media

January 1, 2021 - Present

Marketing Design Director at Superside (Worldwide)

January 1, 2022 - Present

In charge of the design direction of the Superside brand across all its applications, overseeing a top global company with AI-powered creative production including image creation, editing, and video creation.

Design Director (Marketing Creative) at Superside

January 1, 2022 - Present

Led art direction across LATAM offices, ensuring brand consistency and scalable execution across markets. Owned the visual direction for regional campaigns and multi-channel assets. Led the pitch team for new business opportunities, developing creative concepts, deck narratives, key visuals, and presentation-ready storytelling. Partnered with strategy, creative, and media teams to translate insights into ideas that were high-impact and results-oriented.

Art Director at Super

January 1, 2020 - January 1, 2022

Led art direction for BTL campaigns, brand activations, events, and experiential brand experiences, from concept to execution. Developed creative proposals, key visuals, and presentation-ready decks. Partnered with production teams to ensure designs were scalable and aligned with real-world constraints (materials, budgets, timelines, vendors). Designed brand experiences across spatial branding, signage, retail/trade assets, event collateral, and interactive elements.

Art Director at Ostara 360

January 1, 2015 - January 1, 2020

Led art direction and visual execution for loyalty and CRM-driven programs, creating consistent brand communications across digital and physical touchpoints. Designed multi-channel creative assets including campaign visuals, email/CRM communications, social content, and program collateral aligned to customer journeys. Partnered with strategy and account teams to translate business goals into clear, high-impact creative concepts and scalable visual systems.

Senior Brand Designer at LMS Loyalty Marketing Services

January 1, 2013 - January 1, 2015

Brand & Creative Direction across loyalty programs. Art direction, design leadership, and brand identity design. Development of brand systems, visual identity, and template systems. Moodboards, visual exploration, and storytelling to drive consistent brand narratives across campaigns and channels.