Donika Serafimova

Led digital marketing and content strategy, managed social media channels and digital campaigns, designed brand assets, and collaborated with PPC, SEO, and design teams to deliver integrated campaigns and landing pages with adherence to regulatory requirements.

Oversee digital marketing and content strategy; manage social media channels; create engaging content; align online presence with brand objectives and campaign goals; monitor performance and optimize outreach.

As the Digital Marketing and Content Manager at I.B.C. Limited, I am the primary individual responsible for shaping and executing the company’s overall marketing approach and strategy daily. This role involves managing all social media accounts, creating engaging content, and ensuring the brand maintains a strong online presence. I oversee the design and production of visual assets, including banners for the website, social media posts, and other digital content. Additionally, I prepare a secondary blog website to expand content reach, handle SEO optimization to improve search engine rankings, and work on UX design for the mobile application to enhance user experience. My technical skills include maintaining and troubleshooting pages within the content management system and fixing HTML coding issues for smooth page functionality. Furthermore, I developed and implemented I.B.C.'s marketing concept, ensuring compliance with legal rules concerning sports betting advertising, which has b