I’m Daniel De Paola, a senior UI/UX designer with 10+ years of hands-on experience crafting native mobile and web apps across fintech, SaaS, and developer tools. I specialize in interaction design, visual systems, and high-fidelity prototyping that align user needs with business goals. I’m passionate about building scalable design systems, simplifying complex workflows for technical audiences, and delivering intuitive, data-informed experiences that drive engagement. I actively integrate AI-powered tools like Figma, Make, Claude, Lovable, and ChatGPT to accelerate exploration, ideation, and rapid prototyping, and I enjoy collaborating with product teams and engineers to ship deliberate, delightful interfaces from research and wireframes to pixel-perfect UI and motion prototypes.

Daniel De Paola

I’m Daniel De Paola, a senior UI/UX designer with 10+ years of hands-on experience crafting native mobile and web apps across fintech, SaaS, and developer tools. I specialize in interaction design, visual systems, and high-fidelity prototyping that align user needs with business goals. I’m passionate about building scalable design systems, simplifying complex workflows for technical audiences, and delivering intuitive, data-informed experiences that drive engagement. I actively integrate AI-powered tools like Figma, Make, Claude, Lovable, and ChatGPT to accelerate exploration, ideation, and rapid prototyping, and I enjoy collaborating with product teams and engineers to ship deliberate, delightful interfaces from research and wireframes to pixel-perfect UI and motion prototypes.

Available to hire

I’m Daniel De Paola, a senior UI/UX designer with 10+ years of hands-on experience crafting native mobile and web apps across fintech, SaaS, and developer tools. I specialize in interaction design, visual systems, and high-fidelity prototyping that align user needs with business goals. I’m passionate about building scalable design systems, simplifying complex workflows for technical audiences, and delivering intuitive, data-informed experiences that drive engagement.

I actively integrate AI-powered tools like Figma, Make, Claude, Lovable, and ChatGPT to accelerate exploration, ideation, and rapid prototyping, and I enjoy collaborating with product teams and engineers to ship deliberate, delightful interfaces from research and wireframes to pixel-perfect UI and motion prototypes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

English
Fluent

Work Experience

Senior Product Designer (Contract) at Xello
November 1, 2024 - January 1, 2026
Evolved one of Xello's top 3 core features through end-to-end design from ideation to polished user experiences; improved Course Planner adoption and submissions via user-centered design; collaborated with Product Managers, VPs, CEO, and engineers; leveraged AI tools to accelerate design exploration and team efficiency.
Senior UI/UX Designer at Toptal
June 1, 2017 - Present
Delivered 25+ complete product design engagements across mobile and web platforms, focusing on interaction design, usability, and visual excellence. Created high-fidelity prototypes for fintech, SaaS, and developer tools; designed scalable design systems; collaborated with engineering teams to ensure pixel-perfect native iOS/Android implementations; integrated AI-driven features into product concepts to improve personalization and engagement.
Senior UI/UX Designer at Payfare
October 1, 2021 - May 1, 2022
Led mobile-first design for payments and financial management apps serving gig-economy workers; designed native Android and iOS interfaces with a focus on usability, performance, and accessibility; directed design system development; created interactive prototypes to streamline onboarding, improve retention, and clarify product flows.
Senior UI/UX Designer at Rocket Homes
October 1, 2020 - June 1, 2021
Designed mobile and web experiences focused on consumer engagement, property discovery, and data visualization; collaborated with cross-functional teams; conducted usability testing and iterated based on behavioral insights to improve conversion rates; delivered modern, visually cohesive interfaces aligned with business objectives.
Senior UI/UX Designer at RBC Royal Bank of Canada
June 1, 2019 - September 1, 2020
Designed native mobile experiences for RBC’s digital banking app supporting millions of daily active users; partnered with Product Managers and engineers to deliver high-fidelity prototypes and motion studies; contributed to design language evolution and accessibility improvements across mobile channels; ensured design quality and consistency through detailed specs and design system documentation.
Senior UI/UX Designer at Xello
February 1, 2015 - April 1, 2019
Designed web and mobile educational tools used by students across North America; led the creation of a unified design system ensuring visual consistency and scalability across products; delivered complex interaction designs and prototypes to communicate data-driven insights effectively; mentored junior designers in storytelling, presentation skills, and design critique methodology.

Education

Design Thinking Certificate at IDEO U
January 1, 2020 - January 1, 2020
Leadership Certificate at Domestika
January 1, 2021 - January 1, 2021
Technical Degree at Universidade Estácio de Sá
January 1, 2007 - January 1, 2007
Visual Design Extension at Instituto Infnet
January 1, 2004 - January 1, 2004

Qualifications

Design Thinking Certificate
January 1, 2020 - January 1, 2020
Leadership Certificate
January 1, 2021 - January 1, 2021

Industry Experience

Software & Internet, Financial Services, Education, Professional Services, Media & Entertainment, Gaming