I’m Danielle, an Art Creative director and storyteller who thrives at taking complex ideas and translating them into powerful, everyday narratives. My background spans from design, photography, video, direction through to execution & production, conceptualzing integrated campaigns for brands that push the limits of performance and lifestyle. Resume & recent work: _Website not available. Sign in: https://www.twine.net/signup_ Portfolio links: _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ Figma recent work: Brand Guidelines: _Website not available. Sign in: https://www.twine.net/signup_ Deep Ocean Shallow Waters Launch:_Website not available. Sign in: https://www.twine.net/signup_ Purple Gold Launch Directive: _Website not available. Sign in: https://www.twine.net/signup_ Holiday Berry Mint Directive: _Website not available. Sign in: https://www.twine.net/signup_ Let’s connect and collaborate imaginations. Support each other’s innovations & inventions. Problem solve beyond our wildest dreams. The best brand stories are told from the approach of core principles, driving inspiration through to implementation. We’re not just design architects—We’re engineering brand systems, solving complex problems, and imagining what doesn’t exist yet. Creativity without proper execution is meaningless. My role is to invent, inspire, and push teams beyond what they thought was possible—while staying grounded in what drives real impact. Let’s get to the core of the objective—why are we doing this? What does success look like? Let’s align teams around a clear vision: brand positioning, competitive landscape, differentiation, and consumer loyalty. While reverse-engineeri

Danielle Petach

I’m Danielle, an Art Creative director and storyteller who thrives at taking complex ideas and translating them into powerful, everyday narratives. My background spans from design, photography, video, direction through to execution & production, conceptualzing integrated campaigns for brands that push the limits of performance and lifestyle. Resume & recent work: _Website not available. Sign in: https://www.twine.net/signup_ Portfolio links: _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ Figma recent work: Brand Guidelines: _Website not available. Sign in: https://www.twine.net/signup_ Deep Ocean Shallow Waters Launch:_Website not available. Sign in: https://www.twine.net/signup_ Purple Gold Launch Directive: _Website not available. Sign in: https://www.twine.net/signup_ Holiday Berry Mint Directive: _Website not available. Sign in: https://www.twine.net/signup_ Let’s connect and collaborate imaginations. Support each other’s innovations & inventions. Problem solve beyond our wildest dreams. The best brand stories are told from the approach of core principles, driving inspiration through to implementation. We’re not just design architects—We’re engineering brand systems, solving complex problems, and imagining what doesn’t exist yet. Creativity without proper execution is meaningless. My role is to invent, inspire, and push teams beyond what they thought was possible—while staying grounded in what drives real impact. Let’s get to the core of the objective—why are we doing this? What does success look like? Let’s align teams around a clear vision: brand positioning, competitive landscape, differentiation, and consumer loyalty. While reverse-engineeri

Available to hire

I’m Danielle, an Art Creative director and storyteller who thrives at taking complex ideas and translating them into powerful, everyday narratives. My background spans from design, photography, video, direction through to execution & production, conceptualzing integrated campaigns for brands that push the limits of performance and lifestyle.

Resume & recent work:
Website not available. Sign in: https://www.twine.net/signup
Portfolio links:
Website not available. Sign in: https://www.twine.net/signup
Website not available. Sign in: https://www.twine.net/signup
Website not available. Sign in: https://www.twine.net/signup
Website not available. Sign in: https://www.twine.net/signup

Figma recent work:
Brand Guidelines:
Website not available. Sign in: https://www.twine.net/signup

Deep Ocean Shallow Waters Launch:Website not available. Sign in: https://www.twine.net/signup

Purple Gold Launch Directive:
Website not available. Sign in: https://www.twine.net/signup

Holiday Berry Mint Directive:
Website not available. Sign in: https://www.twine.net/signup

Let’s connect and collaborate imaginations. Support each other’s innovations & inventions. Problem solve beyond our wildest dreams. The best brand stories are told from the approach of core principles, driving inspiration through to implementation.

We’re not just design architects—We’re engineering brand systems, solving complex problems, and imagining what doesn’t exist yet. Creativity without proper execution is meaningless. My role is to invent, inspire, and push teams beyond what they thought was possible—while staying grounded in what drives real impact.

Let’s get to the core of the objective—why are we doing this? What does success look like? Let’s align teams around a clear vision: brand positioning, competitive landscape, differentiation, and consumer loyalty. While reverse-engineeri

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Work Experience

Art Director at Billabong
January 1, 2014 - January 1, 2014
Led creative direction for lifestyle & performance categories (Snow, Surf, Active). Directed campaigns, trade shows, photo/video, catalogs, packaging, DTC, fixtures, POP, and event activations.
Art Director at Stance
January 1, 2020 - January 1, 2020
Directed global creative for lifestyle & performance categories (MLB, NFL, NBA, Disney, Star Wars, Marvel, Harley, etc.). Managed studio production, e-commerce, campaign launches, packaging, retail, and paid media. Oversaw budgets and elevated product studios.
Art Director at Travis Matthew / Cuator
January 1, 2021 - January 1, 2021
Art Director for an in-house creative agency, leading brand marketing for their Golf Division. Campaign concepts, brand standards, photo/video direction, web design, digital storytelling, paid ads, social, catalogs, DTC, fixtures, POP, packaging, and events.
Art Director at Fuse Marketing Agency
January 1, 2019 - January 1, 2019
Provided contract art direction for campaigns with Amazon, SXSW, Pepsi, Mountain Dew, Lifewater, Mt. Sunapee, and Bode Miller. Directed brand storytelling, photo/video, digital, and social.
Art Director at Fuse Marketing Agency
January 1, 2022 - January 1, 2022
Provided contract art direction for campaigns with Amazon, SXSW, Pepsi, Mountain Dew, Lifewater, Mt. Sunapee, and Bode Miller. Directed brand storytelling, photo/video, digital, and social.
Creative Director at Lifetime Branding Agency
January 1, 2023 - January 1, 2023
Developed creative for Coke Northeast, Life Regenerated, Ostinol, and Kneel. Oversaw campaign concepts, content creation, and paid media.
Creative Director at Nixon Watches
January 1, 2024 - January 1, 2024
Directed campaigns for lifestyle & performance watch categories: brand standards, content creation, photo/video direction, digital storytelling, DTC, retail, packaging, and events.
Senior Art Director at PUMA / COBRA GOLF
January 1, 2024 - January 1, 2024
Art Director for an in-house creative agency, leading brand marketing for their Golf Division. Campaign concepts, brand standards, photo/video direction, web design, digital storytelling, paid ads, social, catalogs, DTC, fixtures, POP, packaging, and events.
Director of Visual Content at PJ Salvage
January 1, 2025 - January 1, 2025
Director of Visual Content for an in-house creative agency, leading brand marketing for sleep and lounge wear. Campaign concepts, brand standards, photo/video direction, web design, digital storytelling, paid ads, social, catalogs, DTC, fixtures, POP, packaging, and events. Drove cross-functional collaboration to deliver timeless creative on deadline and within budget.
Creative Director at Bedrosians
January 1, 2025 - November 3, 2025
Creative Director for an in-house creative agency, leading brand marketing for Stone, Slab & Wood. Overseeing campaign concepts, brand standards, photo/video direction, web design, digital storytelling, paid ads, social, catalogs, DTC, fixtures, POP, packaging, showrooms & events. Drive cross-functional collaboration to deliver timeless creative on deadline and within budget.
Founder / Creative Director at Brand New Scenery
January 1, 2019 - November 3, 2025
Independent studio delivering creative strategy, brand storytelling, and execution for premium lifestyle, performance, and consumer brands. Provided creative and art direction across multiple partnerships, collaborating with in-house teams and agencies to deliver premium creative across print, digital, retail, and experiential channels.

Education

B.S. Graphic Design at Keene State College, NH
January 11, 2030 - November 3, 2025

Qualifications

SIMA Marketing Campaign of the Year: O’Neill - Be BOLD - nominated
January 1, 2020 - January 1, 2022
SIMA Marketing Campaign of the Year: Stance - Uncover the Uncommon - nominated
January 1, 2015 - January 1, 2019
SIMA Marketing & Ad Campaign of the Year: Billabong 2013 - 2014
January 1, 2013 - January 1, 2014
Advertising Age Magazine: Editor’s Choice Ad Campaign
January 1, 2012 - January 1, 2012
Printing Industry Association Award for Excellence in Design and Printing
January 1, 2010 - January 1, 2011

Industry Experience

Media & Entertainment, Retail, Professional Services