Communications and Engagement Officer at NHS South, Central and West

Strategic planning & execution. Design and lead digital marketing initiatives focused on thought leadership and brand growth, boosting website traffic by 40% annually. Ensure all content and campaigns were purposeful, accessible, and aligned with organisational priorities. Training & team enablement. Deliver social media training to over 700 colleagues, elevating in-house digital expertise. Provide strategic guidance on campaign planning, execution, and performance analysis to improve content effectiveness. Brand & content management. Maintain brand consistency across digital platforms following NHS England standards. Launched Instagram to showcase workplace culture, contributing to a 70% increase in LinkedIn followers and 32% growth on X within ten months. Oversaw visual identity and tone across campaigns. Digital optimisation & innovation. Enhance organic reach by 30% through SEO best practices. Manage Joomla-based website to deliver accessible, user-focused content. Leverage AI tools like ChatGPT and Microsoft Copilot to streamline content creation and campaign planning, staying ahead of emerging digital trends. Campaign leadership. Plan and execute paid and organic campaigns across LinkedIn, X, Facebook, Instagram and YouTube. Apply audience insights and trend research to tailor messaging for diverse service lines. Project management. Manage content calendars and digital workflows using SproutSocial and Trello. Collaborate with marketing, design, and operational teams to ensure cohesive campaign delivery. Stakeholder & partnership engagement. Translate complex topics into clear, engaging digital content such as blogs and case studies. Support funding bids and recruitment drives through targeted communications. Performance measurement. Lead communications campaign for key service lines with tailored campaigns, using Google Analytics and SproutSocial to track and optimise performance. Monitor social media feedback and digital trends to enhance reach and engagement.

Marketing & Business Support at Texmo Precision Castings

Digital marketing. Developed and executed B2B and B2C social media and advanced SEO strategies to boost website traffic and improve search rankings. Utilised Google Analytics and algorithm insights to optimise online performance and user experience (UX). Brand development & cross-functional collaboration. Led the delivery of marketing campaign and content creation by collaborating with multidisciplinary teams across the UK, US and India. Introduced Mailchimp for effective email marketing.

Events & Sales Manager at Tarsus Group

Sales & administration. Provided administrative support to Sales teams in Jakarta and London, ensuring smooth coordination and accurate contract management to support compliance and reporting. Event management. Organised B2B events across Jakarta, London and Dubai, supporting business development.

Public Relations Manager at The Institute of Chartered Accountants in England and Wales (ICAEW)

Communication & stakeholder engagement. Developed communication strategies and delivered lectures at Indonesian universities to boost ICAEW brand and membership. Public relations & event management. Organised PR and corporate events, built media partnerships, and enhanced brand reputation across Southeast Asia.

Communications Manager at Shangri-La Hotel

Public relations. Built and monitored media connections to boost coverage of social events and promotions, including managing media during the World Economic Forum and the UK Prime Minister David Cameron’s 2015 visit. Handled media enquiries for hotel facility use in exchange for coverage. Produced press releases and multimedia content to support campaigns and elevate brand storytelling. Collaboration & stakeholder engagement. Worked with hotel departments, vendors, media partners, and Shangri-La Hotels globally to secure extensive coverage and strengthen luxury brand positioning.