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I'm Dr. Annie Cole, EdD, a research leader with 11 years in UX and product/market research. I design and guide end-to-end studies for startups and established brands, translating complex data into actionable strategies. My work spans user experience, personas, journey maps, SWOT/PMF, and analytics dashboards to inform product decisions and customer understanding. Beyond product research, I lead social impact evaluation and grant-funded studies, deliver board and donor reports, and collaborate with universities and NGOs to measure outcomes. I’m passionate about turning data into accessible insights that drive impact, learning, and scalable change in education and beyond.…I'm Dr. Annie Cole, EdD, a research leader with 11 years in UX and product/market research. I design and guide end-to-end studies for startups and established brands, translating complex data into actionable strategies. My work spans user experience, personas, journey maps, SWOT/PMF, and analytics dashboards to inform product decisions and customer understanding. Beyond product research, I lead social impact evaluation and grant-funded studies, deliver board and donor reports, and collaborate with universities and NGOs to measure outcomes. I’m passionate about turning data into accessible insights that drive impact, learning, and scalable change in education and beyond.

Annie Cole

Presentation Designer, Data Analyst, Data Visualizer, +7

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I'm Dr. Annie Cole, EdD, a research leader with 11 years in UX and product/market research. I design and guide end-to-end studies for startups and established brands, translating complex data into actionable strategies. My work spans user experience, personas, journey maps, SWOT/PMF, and analytics dashboards to inform product decisions and customer understanding. Beyond product research, I lead social impact evaluation and grant-funded studies, deliver board and donor reports, and collaborate with universities and NGOs to measure outcomes. I’m passionate about turning data into accessible insights that drive impact, learning, and scalable change in education and beyond.…I'm Dr. Annie Cole, EdD, a research leader with 11 years in UX and product/market research. I design and guide end-to-end studies for startups and established brands, translating complex data into actionable strategies. My work spans user experience, personas, journey maps, SWOT/PMF, and analytics dashboards to inform product decisions and customer understanding. Beyond product research, I lead social impact evaluation and grant-funded studies, deliver board and donor reports, and collaborate with universities and NGOs to measure outcomes. I’m passionate about turning data into accessible insights that drive impact, learning, and scalable change in education and beyond.

Available to hire

I’m Dr. Annie Cole, EdD, a research leader with 11 years in UX and product/market research. I design and guide end-to-end studies for startups and established brands, translating complex data into actionable strategies. My work spans user experience, personas, journey maps, SWOT/PMF, and analytics dashboards to inform product decisions and customer understanding.

Beyond product research, I lead social impact evaluation and grant-funded studies, deliver board and donor reports, and collaborate with universities and NGOs to measure outcomes. I’m passionate about turning data into accessible insights that drive impact, learning, and scalable change in education and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Researcher at Praxia Insights

June 1, 2024 - Present

Design and lead end-to-end curated research projects for client organizations across UX, product/market research, personas/journey maps, SWOT/PMF, analytics/dashboards, plus social impact/program evaluation and grant-funded studies with board/funder/donor reporting.

Strategic Research Consultant at Modern Classrooms Project

June 1, 2024 - May 1, 2025

Supported the execution of a $3.7 million EIR grant-funded randomized controlled trial (RCT) and contributed to funding applications and reporting (Federal OESE, Gates Foundation, Schusterman).

VP of Evaluation & Data Strategy at Modern Classrooms Project

December 1, 2022 - June 1, 2024

Led the strategic vision and execution of a global, multi-year learning and evaluation agenda aligned with organizational priorities, driving data-informed decision-making across educational programs, philanthropic initiatives, and product development.

Director of Research at Modern Classrooms Project

May 1, 2021 - December 1, 2022

Directed daily activities across three departments (program evaluation, continuous improvement including UX/product research, and data systems). Led design and execution of a portfolio of evaluation and research projects with institutions like Johns Hopkins, AIR, Brown, and Columbia; translated data insights into actionable strategy for Sales, Marketing, Recruitment, and Product Improvement; managed Salesforce data governance and executive dashboards; authored reports for boards and funders.

Research Analyst at Modern Classrooms Project

January 1, 2021 - April 1, 2021

First research hire; built the research/evaluation function, managed alumni & feedback surveys, annual program evaluation, third-party vendor relationships, internal data management, user interviews and focus groups; shared insights with leadership to inform organization-wide growth and strategy.

Research Project Coordinator at NIH-Funded, Pacific University

August 1, 2019 - January 1, 2021

Managed daily operations and a 40-person, multi-site study funded by NIH; independently developed study protocols, data code book, data filing system, and trained research assistants.