Senior Graphic Designer at Upper Canada Soap (Toronto, Ontario)

Senior Graphic Designer at Upper Canada Soap

Contributes to product ideation, conceptualizes and designs packaging and print collateral for new and existing launches. Creates press-ready artwork from concept to shelves and supports line extensions that follow brand guidelines and market trends. Manages multiple projects at once for in-house collections and external clients; presents designs in clean, detailed, professional formats.

Graphic Designer at Purdy’s Chocolatier

Contributed to product ideation and designed packaging and print collateral for new and existing product launches. Designed line extensions aligned with brand guidelines and current trends by researching customer needs, market trends, and competitive products. Created press-ready artwork from concept through production and shelf-ready deliverables. Managed multiple projects simultaneously for both in-house collections and external clients. Presented designs in clean, detailed, professional formats.

Head of Design at Vancoast Seeds / Rocket Seeds

Managed design operations across 8 sub-brands, directing packaging design and brand touchpoints including signage campaigns, catalogues, marketing materials, and some photography direction. Led hiring, training, assignment of tasks, and mentoring; collaborated with marketing and other departments to align creative priorities with business objectives and deliver work on time and on budget. Reviewed design operations and created tools to support continuous improvement. Produced print-ready artwork and coordinated print production, including press checks as needed. Managed design assets and ensured compliance with brand guidelines. Served as primary point of contact with third-party publications, printers, and exhibitioners while maintaining knowledge of cannabis trends, laws, and marketing.

Lead Designer at Vancoast Seeds / Rocket Seeds