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London-based creative with 20+ years’ experience in advertising and behaviour-change communications across multiple sectors. My creative process balances strategic thinking with hands-on execution, meaning I can move comfortably between big-picture conceptual thinking and detailed, crafted production. Whether leading a team or working in one, I bring insight and impact to every project. See my work at _Website not available. Sign in: https://www.twine.net/signup_…London-based creative with 20+ years’ experience in advertising and behaviour-change communications across multiple sectors. My creative process balances strategic thinking with hands-on execution, meaning I can move comfortably between big-picture conceptual thinking and detailed, crafted production. Whether leading a team or working in one, I bring insight and impact to every project. See my work at _Website not available. Sign in: https://www.twine.net/signup_

Drew Charsley

Art Director, Creative Director, Graphic Designer, +1

5.0 (1 review)

London-based creative with 20+ years’ experience in advertising and behaviour-change communications across multiple sectors. My creative process balances strategic thinking with hands-on execution, meaning I can move comfortably between big-picture conceptual thinking and detailed, crafted production. Whether leading a team or working in one, I bring insight and impact to every project. See my work at _Website not available. Sign in: https://www.twine.net/signup_…London-based creative with 20+ years’ experience in advertising and behaviour-change communications across multiple sectors. My creative process balances strategic thinking with hands-on execution, meaning I can move comfortably between big-picture conceptual thinking and detailed, crafted production. Whether leading a team or working in one, I bring insight and impact to every project. See my work at _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

London-based creative with 20+ years’ experience in advertising and behaviour-change communications across multiple sectors.

My creative process balances strategic thinking with hands-on execution, meaning I can move comfortably between big-picture conceptual thinking and detailed, crafted production.

Whether leading a team or working in one, I bring insight and impact to every project.

See my work at Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Freehand Digital Illustration

Expert

Copywriting

Expert

Adobe After Effects

Intermediate

Language

English

Fluent

French

Intermediate

Italian

Beginner

Work Experience

Freelance Senior Art Director & Creative Lead at Self-Employed / Freelance

January 1, 2024 - Present

Providing design and production across B2B and B2C sectors, I work with senior leaders and business owners to ensure their design function helps achieve their business objectives. Projects include: Digital animation campaign for a global investment bank; Branding and advertising for a wealth management business; Design and advertising for a structural engineering consultancy.

Design Manager at MindGym

January 1, 2021 - January 1, 2024

Initially contracted for two months, this role was extended for three years. I created, pitched and led creative campaigns combining design and behavioural science for FTSE100 clients, driving large-scale engagement and cultural change. Created and directed comms campaigns, pitches and RFPs. Tripled the size of the creative department through recruitment. Championed new design processes and creative products inc. generative AI, film, animation and podcasts.

Freelance Senior Art Director & Creative Lead

August 1, 2019 - December 1, 2020

Design and Art Direction for advertising and strategic comms agencies in the finance, information operations and construction sectors. Delivered advertising, social, branding and printed collateral within teams and as a self-managed designer.

Creative Director at Verbalisation

November 1, 2016 - August 1, 2019

As Creative Director I took ownership of all creative work for our global network of clients, building strong client relationships and contributing to business development. I led and mentored a team of 10 staff and freelancers, championing creative growth and collaboration.

Senior Art Director at Verbalisation

November 1, 2014 - November 1, 2016

Merging my advertising experience with behavioural science, I helped craft campaigns that guided audience behaviour in line with client objectives, from FTSE100 clients to government and NGO accounts. As a Senior Creative, I learnt valuable lessons about nurturing and developing the creativity of our team.

Senior Designer > Art Director at Teamspirit

March 1, 2006 - March 1, 2014

Progressed from Senior Designer to Art Director in this leading FS agency. Delivered integrated advertising creative across print, film, animation and digital. Pitched and presented to C-Suite clients. Recruited and mentored junior creative staff.