I am a passionate Product Designer with a knack for creating user-centric solutions. My journey has taken me through various industries where I’ve honed my skills in design and usability, always striving to bring a collaborative approach to my work. I enjoy connecting with cross-functional teams to ensure our projects resonate well with users.…

Adriana Guiherme da Costa

I am a passionate Product Designer with a knack for creating user-centric solutions. My journey has taken me through various industries where I’ve honed my skills in design and usability, always striving to bring a collaborative approach to my work. I enjoy connecting with cross-functional teams to ensure our projects resonate well with users.…

Available to hire

I am a passionate Product Designer with a knack for creating user-centric solutions. My journey has taken me through various industries where I’ve honed my skills in design and usability, always striving to bring a collaborative approach to my work. I enjoy connecting with cross-functional teams to ensure our projects resonate well with users.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

Product Designer at Foundation SPSolutions
March 1, 2022 - Present
Participated in the design, development and communication of compelling sales aids that simplify complex solutions into customer-facing visuals. Acted as brand guardian to ensure materials remain brand compliant. Provided technical design support for presentations. Created UI wireframes for a clientelling app using InVision, Sketch. Developed clickable prototypes to illustrate user experience. Used Photoshop, Illustrator and PowerPoint to craft visual storytelling. Gained familiarity with HTML/CSS for email templates using Dreamweaver. Mapped visual customer journeys and applied core UX principles.
Product Designer at Foundation SP Solutions
March 1, 2022 - Present
Product Designer; participated in design, development, and communication of compelling sales aids; ensured brand compliance of materials; provided technical design support for presentation designs; created UI wireframes for clientelling app; developed clickable prototypes; used Photoshop, Illustrator, and PowerPoint for visuals; applied basic HTML/CSS for email templates; crafted visual customer journeys.
Product Designer at Paysafe
March 1, 2022 - June 1, 2025
Owned the UX and UI design for a Hosted Checkout iGaming flow, as well as UX for Paysafe's Onboarding application. Worked alongside other designers to improve the Paysafe Design System, promoting consistency across applications. Utilized quantitative and qualitative data such as Hotjar and Google Analytics to inform design directions and measure success. Conducted workshops using Figjam to drive collaboration and problem-solving, with positive stakeholder feedback. Developed user interface designs based on customer tasks, product functionality, UI best practices, and industry standards. Created prototypes to meet user research and communication needs and supported frontend developers with digital assets and specifications. Ensured designs met customer needs through user testing and iteration. Maximized accessibility, clarity, and transparency in designs while consistently implementing the Paysafe brand vision. Kept updated with latest UI/UX industry trends through market research and c
UI UX Designer (Contract) at Finseta
December 1, 2021 - February 28, 2022
Investigated user experience design requirements for a suite of digital assets. Produced high-quality UX design solutions, including wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes. Designed UI elements and tools such as navigation menus, search boxes, tabs, and widgets for digital assets. Created component libraries to better liaise with development. Collaborated with the marketing team to ensure tailored experiences for digital users.
UI UX Designer at Rational FX
March 1, 2021 - November 30, 2021
Worked within the product team to define customer and business problems. Created a website style guide (component library) for the product team to leverage. Researched and brought forward new findings and learnings. Wireframed and validated design solutions to prepare for development. Built high-fidelity designs. Participated in design reviews and iterations during sprints. Reviewed the performance of releases to identify learnings and hypotheses.
Junior UI/UX Designer at Foundation SP Solutions
August 1, 2020 - September 25, 2025
Contributed to the design and delivery of digital assets, created high-fidelity designs and prototypes, participated in sprint reviews and iterations, and supported user testing to validate design decisions. Built visual flows, mapped customer tasks to product functionality and interface standards. Collaborated with cross-functional teams to ensure alignment with brand and user needs.
Junior UI/UX Designer at Foundation SP Solutions
August 1, 2020 - September 25, 2025
Junior UI/UX Designer; produced high-quality UX design solutions; created wireframes, storyboards, and user flows; used Sketch and InVision; built visual assets with Photoshop, Illustrator, and PowerPoint; developed clickable prototypes to support user experience; learned basic HTML/CSS for email templates; mapped visual customer journeys and applied basic UX principles.
Product Designer at Paysafe
March 1, 2020 - Present
Worked on transforming complex user experiences into seamless, user-friendly interfaces for financial services applications.
UI Designer at Finseta
January 1, 2020 - September 25, 2025
Responsible for designing UI/UX for financial education platforms, focusing on user engagement and retention strategies.
Junior UI UX Designer at FSP Foundation-SP
May 1, 2019 - August 1, 2020
Created videos using After Effects for Queen Mary University. Conducted presentations and remote workshop sessions utilizing Miro and defended designs to peers, executives, and clients. Conceptualized original ideas focusing on simplicity and user-friendliness. Conducted user research and evaluated feedback. Collaborated with web development and technical teams to meet technical requirements. Worked with external customers to understand branding and website needs through interviews and workshops. Created wireframes, storyboards, user flows with tools like Sketch and Invision. Paid strong attention to detail, especially for Dashboard and App design.
Junior UI UX Designer at Rational FX
January 1, 2019 - September 25, 2025
Assisted in the development of user interfaces for currency exchange applications, ensuring alignment with user needs.
Solutions Designer at Emarsys
November 1, 2017 - August 1, 2019
Participated in the design, development and communication of compelling sales aids to simplify complex solutions into customer-facing visuals. Acted as brand guardian ensuring presentation materials were brand compliant. Provided technical design support for presentations. Created UI wireframes for a clienteling app using Invision. Developed clickable prototypes/concept designs to support user experience definition. Used Photoshop, Illustrator, and PowerPoint for visual storytelling. Learned and applied basic HTML and CSS to create email templates using Dreamweaver and the Emarsys platform. Created visual customer journeys and understood basic UX principles.

Education

Masters Degree at Bournemouth University, United Kingdom
January 1, 2015 - December 31, 2017
Bachelors Degree at IADE Lisbon, Portugal
January 1, 2010 - December 31, 2014
Masters Degree at Industrial Design Bournemouth University, United Kingdom
January 11, 2030 - September 25, 2025
Bachelors Degree at Design IADE Lisbon, Portugal
January 11, 2030 - September 25, 2025
Bachelor's Degree in Design at University of the Arts London
January 1, 2015 - January 1, 2018
Masters Degree in Industrial Design at Bournemouth University
January 11, 2030 - September 25, 2025
Bachelors Degree in Design at IADE Lisbon
January 11, 2030 - September 25, 2025

Qualifications

Masters Degree in Industrial Design
January 11, 2030 - September 25, 2025
Bachelors Degree in Design
January 11, 2030 - September 25, 2025
Certified UX Designer
July 1, 2019 - July 1, 2022

Industry Experience

Software & Internet, Financial Services, Gaming, Media & Entertainment, Professional Services, Education, Other