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Hi, I’m Casey Bechtel, a Northport-based multidisciplinary designer focused on brand identity, campaign design, and UI/UX for digital products and creator ecosystems. I help businesses and creators build scalable visual systems and storytelling across social, web, and streaming platforms. My work spans agencies, indie games, and independent brands, where I design reusable systems, automate workflows, and collaborate with cross-functional teams to drive engagement and conversions. I love turning ideas into cohesive visuals that feel human and perform well.…Hi, I’m Casey Bechtel, a Northport-based multidisciplinary designer focused on brand identity, campaign design, and UI/UX for digital products and creator ecosystems. I help businesses and creators build scalable visual systems and storytelling across social, web, and streaming platforms. My work spans agencies, indie games, and independent brands, where I design reusable systems, automate workflows, and collaborate with cross-functional teams to drive engagement and conversions. I love turning ideas into cohesive visuals that feel human and perform well.

Casey Bechtel

Graphic Designer, Brand Designer, UI Designer, +2

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Hi, I’m Casey Bechtel, a Northport-based multidisciplinary designer focused on brand identity, campaign design, and UI/UX for digital products and creator ecosystems. I help businesses and creators build scalable visual systems and storytelling across social, web, and streaming platforms. My work spans agencies, indie games, and independent brands, where I design reusable systems, automate workflows, and collaborate with cross-functional teams to drive engagement and conversions. I love turning ideas into cohesive visuals that feel human and perform well.…Hi, I’m Casey Bechtel, a Northport-based multidisciplinary designer focused on brand identity, campaign design, and UI/UX for digital products and creator ecosystems. I help businesses and creators build scalable visual systems and storytelling across social, web, and streaming platforms. My work spans agencies, indie games, and independent brands, where I design reusable systems, automate workflows, and collaborate with cross-functional teams to drive engagement and conversions. I love turning ideas into cohesive visuals that feel human and perform well.

Available to hire

Hi, I’m Casey Bechtel, a Northport-based multidisciplinary designer focused on brand identity, campaign design, and UI/UX for digital products and creator ecosystems. I help businesses and creators build scalable visual systems and storytelling across social, web, and streaming platforms.

My work spans agencies, indie games, and independent brands, where I design reusable systems, automate workflows, and collaborate with cross-functional teams to drive engagement and conversions. I love turning ideas into cohesive visuals that feel human and perform well.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Visual Designer & Campaign Systems Designer at Aviva Marketing

January 1, 2025 - Present

Collaborate with a performance-driven marketing agency to develop scalable campaign systems, conversion-focused social content, and branded visual ecosystems for healthcare, consulting, and service industries. Designed high-volume campaign systems for clients including Bellmoore Consulting, Laser Hair Associates, New City Barber, and Budget Home & Office Cleaning. Created cohesive multi-platform content systems (carousels, statics, GIFs, infographics) and developed conversion-focused visual frameworks centered on lead generation, retention marketing, and audience engagement. Worked with agency leadership on strategy, messaging hierarchy, visual positioning, and content structure. Produced marketing visuals across Instagram, LinkedIn, Facebook, and email campaigns using Figma, Photoshop, Illustrator, and Canva.

Graphic and UI/UX Design at RSquare Media

May 1, 2024 - January 1, 2025

Contributed to a fast-paced reputation management agency, designing visual systems aligned with SEO performance, conversion strategy, and multi-platform marketing campaigns. Designed digital assets for blogs, advertising campaigns, landing pages, and email marketing initiatives across multiple client industries. Developed infographics, branded content systems, and social media visuals optimized for engagement and audience retention. Created UX wireframes, user flows, and interactive prototypes in Figma to improve usability and conversion pathways. Maintained visual consistency across paid media campaigns, websites, and marketing collateral. Collaborated with cross-functional teams to deliver high-volume creative work under tight production timelines.

Collaborative Visual Designer at Duo Myth Designs

August 1, 2023 - December 1, 2024

Worked with authors, publishers, and media-focused brands to create visual identities and promotional systems for literary and educational platforms. Designed cohesive promotional suites, social graphics, and branded collateral for multiple book launches and educational campaigns. Led cross-platform rebranding initiatives spanning print, digital, merchandise, and social media content. Built scalable visual templates and campaign systems to improve production speed and brand consistency across releases.

Brand Identity & Marketing Designer at Independent E-Commerce Brands

January 1, 2015 - Present

Developed end-to-end branding and marketing systems for niche e-commerce businesses across Etsy, social commerce, and digital storefront platforms. Created visual identity systems including logos, storefront graphics, packaging, product listings, and marketing assets. Designed seasonal campaigns, branded content kits, and social media systems tailored to platform-specific audiences. Helped shop owners strengthen brand positioning through cohesive visual storytelling and scalable design systems. Produced print and digital collateral supporting product launches, promotions, and long-term brand growth.

Visual Brand Designer (Freelance) at Content Creator

January 1, 2015 - Present

Partnered with streamers and online creators to build recognizable entertainment-focused visual identities across Twitch, YouTube, Kick, and social platforms. Designed streaming overlays, intermission screens, branded alerts, thumbnails, and promotional graphics. Developed mascot systems, custom illustrations, typography treatments, and social media branding packages. Created merchandise-ready assets and scalable visual kits supporting audience engagement and creator monetization. Built cohesive cross-platform visual systems that strengthened creator recognition and community branding.

Co-Founder & Visual Designer at Makers Hive

January 1, 2023 - Present

AI-powered marketplace and multi-platform SaaS. Led completed brand identity development, including logo systems, color palettes, UI direction, and scalable visual assets. Designed interactive product flows, dashboards, onboarding systems, and marketplace experience in Figma. Built reusable component systems supporting scalable development and cohesive user experiences. Collaborated on product strategy, content hierarchy, and feature planning focused on seller usability and automation.

Design Automation Specialist (Freelance) at E-commerce Automation Platform

January 1, 2024 - December 31, 2024

Optimized design workflows for an automation platform serving e-commerce brands, enabling scalable and consistent visual content creation. Developed modular templates and automated production systems for banners, listings, and promotional assets. Created scalable visual workflows supporting rapid multi-platform brand deployment. Improved production efficiency through reusable design systems, file organization structures, and automation-ready templates. Collaborated with development teams to align creative systems with backend automation architecture.

Creative Director & UI/UX Designer at Little Hex Studios

January 1, 2023 - Present

Developing indie game concepts centered around immersive worldbuilding, atmospheric interfaces, and stylized visual systems. Designed UI systems, branded game experiences, and visual pitch materials for multiple in-development titles. Created modular interface systems, menu flows, and gameplay HUD concepts supporting player clarity and immersion. Led visual identity development across marketing assets, Steam page concepts, and promotional content. Combined narrative design, environmental storytelling, and UX thinking into cohesive gameplay presentation systems.