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I am a full-stack marketer who excels on both the analytical and conversion sides. I am able to create the full brand, story, images, logos, guides, palette, and strategy for all platforms. I can handle the full copy on every platform aimed at high conversions. This combination makes me adept at building from 0-1 and creating solutions that have not yet existed.…

Lawrence Lum

Copywriter, Brand Designer, Content Creator, +7

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I am a full-stack marketer who excels on both the analytical and conversion sides. I am able to create the full brand, story, images, logos, guides, palette, and strategy for all platforms. I can handle the full copy on every platform aimed at high conversions. This combination makes me adept at building from 0-1 and creating solutions that have not yet existed.…

Available to hire

I am a full-stack marketer who excels on both the analytical and conversion sides. I am able to create the full brand, story, images, logos, guides, palette, and strategy for all platforms. I can handle the full copy on every platform aimed at high conversions. This combination makes me adept at building from 0-1 and creating solutions that have not yet existed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Founder & Creative Architect at DRIVENLYTICS.com

April 1, 2026 - Present

Founded DRIVENLYTICS, building 0-1 solutions across branding, web development, automations, backend/app development, social media, geotargeting, ad tracking, SEO/GEO, GTM, and storytelling for B2C and B2B, focusing on conversions and CRO. Created character and personality brand identities, logos, and UI/UX concepts to unlock new market opportunities.

Direct-response Copywriter at PURPLECOPY.com

November 1, 2017 - April 1, 2024

Created persuasive copy for emails, backend email sequences, abandoned cart scenarios, landing pages, advertorials, web content, and persuasive blog posts for marketers and eCommerce clients; directed graphic design and layouts for designers and videographers; worked with high-ticket, SaaS, and eCommerce clients; contributed to 20%-50% revenue increases and accounted for a large share of email-driven sales.

Business Development Manager at TD Asset Management

August 1, 2014 - November 1, 2016

Promoted and sold TD mutual funds to brokers and financial planners across Downtown Vancouver and Northern BC, providing market information, technical knowledge, and sales pitches to help advisors select solutions. Brought in CAD 26.5 million in F-class funds within a $100M+ territory; achieved the highest call rate (2015) and longest average call duration (2016) in the Western Division.

Independent Mutual Funds Advisor at Self-Employed

January 1, 2011 - July 1, 2014

Built and grew a personal client book over 3 years, developing relationships with COIs (lawyers, mortgage brokers, real estate agents), acquiring referrals, and leveraging cold calling and door-knocking. Served clients with mutual funds, risk management, estate planning, wealth management, retirement planning, personal tax planning, and corporate tax planning.

Sales Manager at WirelessWave

September 1, 2006 - December 1, 2006

External hire responsible for operations, people, training, and in-store promotions while meeting personal and team targets in selling Rogers, Bell, Fido, Solo, and Virgin Mobile services. Built a positive team culture, led targets, and achieved top performance in the Western Division; trained staff across product knowledge and selling strategies.