I currently work as a representative for a shoe company, where I am able to host activations around new product. In my previous job, I was a brand marketing manager at a run specialty store, creating content on social media for the store.…

Derrick J. Roland II

I currently work as a representative for a shoe company, where I am able to host activations around new product. In my previous job, I was a brand marketing manager at a run specialty store, creating content on social media for the store.…

Available to hire

I currently work as a representative for a shoe company, where I am able to host activations around new product. In my previous job, I was a brand marketing manager at a run specialty store, creating content on social media for the store.

See more

Work Experience

Performance Technical Representative at ASICS America Corporation
April 1, 2023 - Present
Independently interface with key accounts to provide education, merchandising support, and event planning. Schedule and coordinate meetings, activations, and travel arrangements to engage with accounts and cultivate strong relationships. Develop detailed reports on weekly activities, activations, and communications to assess performance and identify opportunities for improvement. Provide valuable insights and educating accounts and end consumers on product features, brand stories, and industry trends. Handle administrative tasks including budget management, expense tracking, ordering, and sell-through monitoring to ensure efficient operations. Stay abreast of market trends and competitor activities, sharing insights and findings with cross-functional teams to inform strategic decisions.
Marketing Brand Manager at Playmakers
November 1, 2020 - April 1, 2023
Develop promotional video to advertise the company’s brand across social media platforms. Monitor the social media content and online presence of company’s brand and engage with users, strengthening customer relationships. Analyze engagement data, identify trends in customer interactions, and plan digital campaigns to build community online. Assist with the designing and building of the company’s website front-end utilizing WordPress. Demonstrate an active awareness of merchandise and maintain knowledge of current sales and promotions, company policies and security practices. Provide an exceptional customer service experience by greeting, communicating, and engaging professionally with customers to establish and meet their needs. Built out products through the e-commerce platform. Designed a limited edition of shirts in honor of Black History Month.

Education

Bachelor of Science in Advertising Management at Michigan State University
August 1, 2017 - December 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services