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I have been working in the design industry for over 20 years, establishing a range of creative, functional and leadership skills. An experienced multi-designer and typographic nerd with an eye for colour and an obsessive with detail, I am a fully committed, self motivated, team player, bursting with ideas who thrives on pressure, always giving more. My experience and skillset are very broad working for varied size companies, agencies and start-ups. Client work includes Absolut, Spotify, SAS, Trustly, Warner Music, FB Happy, Peak Performance, Filmstaden, H&M.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swedish
Advanced
Work Experience
Senior Art Director (Freelance p/t) at Twelve Football
November 1, 2023 - PresentFreelancing at data analyst start-up Twelve Football with broad tasks including visual brand development, communication strategy, sales pitch design, UI design, software visualisation, social media, and print.
Design Consultant at Einride
December 31, 2023 - July 13, 2025Consultant role at tech mobility start-up Einride focusing on communication and branding to serve internal and external stakeholders and investors as part of the creative team.
Founder/Creative at D’Saucy
November 1, 2010 - PresentConsulting as a Multi-Designer working with a variety of clients including Universal Music, Spotify, SF, Postnord, SAS, Scandic, Solera, Trustly, and Peak Performance. Providing multi-disciplinary design and creative solutions.
Communications Design Lead at H&M Group
May 31, 2023 - July 13, 2025Led design studio projects using human centric design thinking to drive fundamental business changes. Addressed broad global systems including packaging, DEI, sustainability, and supply chain improvements.
Senior Art Director at H&M Group
June 30, 2022 - July 13, 2025Responsible for communication strategy, visual branding, tone of voice, narrative, brand image, motion design, product design, and experience design. Managed cross-team projects and interactions with multiple stakeholders.
Creative Lead, Inhouse-agency at The Absolut Company
November 30, 2020 - July 13, 2025Creative lead for Absolut, Malibu, and Kahlúa brands. Managed art direction, campaign conception, storyboarding, film editing, packaging, social media, and photography. Also acted as Studio Manager for 9 months.
Web Designer / UI Designer at Happy F&B
August 31, 2016 - July 13, 2025Consultant for branding agency focusing on website rebranding and design for international clients using concept design, UI, and UX skills. Clients included Dometic, Preem, and SVT.
Digital Art Director/UI Designer at Comprend
January 31, 2016 - July 13, 2025Consultant at B2B web agency responsible for creating concepts, visuals, and finished designs for multiple platforms. Clients included Postnord, Vattenfall, Ericsson, and Swedish Match.
Senior Graphic Designer at Cochlear
November 30, 2010 - July 13, 2025Managed marketing projects with a team of designers and coordinators. Created concepts through to layout and communication. Helped maintain a strong global brand ethos. Managed some projects as Project Lead.
Senior Graphic Designer at Hargrave Design
June 30, 2007 - July 13, 2025Worked at a compact agency managing projects from conception to production for clients including Virgin, BMW, NHS, University of London, and the UN. Managed brand identity, websites, advertising, reports, and exhibitions.
Education
BA (Hons) Graphic Design Degree at Humberside University
January 1, 1994 - December 31, 1997Art Foundation Diploma at Loughborough School of Art And Design
January 1, 1993 - December 31, 1994A Levels at Gateway Sixth Form College
January 1, 1991 - December 31, 1993Qualifications
Insights for Innovation
January 1, 2022 - December 31, 2022Industry Experience
Media & Entertainment, Retail, Transportation & Logistics, Software & Internet, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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