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I'm a Senior Designer and Brand & Digital Designer with 7+ years of experience leading brand identity and digital design projects from concept to execution. I specialize in building scalable visual systems for fast-moving organizations, translating strategy into clear, distinctive brand expressions across web, campaigns, and products. I'm used to owning design projects end-to-end—aligning stakeholders, collaborating closely with developers and marketers, and ensuring that creative decisions support both brand clarity and business goals.…I'm a Senior Designer and Brand & Digital Designer with 7+ years of experience leading brand identity and digital design projects from concept to execution. I specialize in building scalable visual systems for fast-moving organizations, translating strategy into clear, distinctive brand expressions across web, campaigns, and products. I'm used to owning design projects end-to-end—aligning stakeholders, collaborating closely with developers and marketers, and ensuring that creative decisions support both brand clarity and business goals.

Despina Sfakiotaki

Designer, Brand Designer, Product Designer, +5

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I'm a Senior Designer and Brand & Digital Designer with 7+ years of experience leading brand identity and digital design projects from concept to execution. I specialize in building scalable visual systems for fast-moving organizations, translating strategy into clear, distinctive brand expressions across web, campaigns, and products. I'm used to owning design projects end-to-end—aligning stakeholders, collaborating closely with developers and marketers, and ensuring that creative decisions support both brand clarity and business goals.…I'm a Senior Designer and Brand & Digital Designer with 7+ years of experience leading brand identity and digital design projects from concept to execution. I specialize in building scalable visual systems for fast-moving organizations, translating strategy into clear, distinctive brand expressions across web, campaigns, and products. I'm used to owning design projects end-to-end—aligning stakeholders, collaborating closely with developers and marketers, and ensuring that creative decisions support both brand clarity and business goals.

Available to hire

I’m a Senior Designer and Brand & Digital Designer with 7+ years of experience leading brand identity and digital design projects from concept to execution.

I specialize in building scalable visual systems for fast-moving organizations, translating strategy into clear, distinctive brand expressions across web, campaigns, and products. I’m used to owning design projects end-to-end—aligning stakeholders, collaborating closely with developers and marketers, and ensuring that creative decisions support both brand clarity and business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Design & Visual Branding Manager at Maria 01 Helsinki

July 1, 2020 - March 1, 2024

Owned and led Maria 01’s brand identity across digital platforms, events, partner communications, and spatial environments. Acted as the main creative point of contact for internal stakeholders and external partners, aligning brand goals with execution. Led brand system development (guidelines, templates, asset libraries), enabling consistent use across teams and formats. Directed campaign design for growth initiatives, including paid ads, landing pages, decks, and social— balancing performance and brand integrity. Collaborated closely with developers and marketers to ensure feasible, high-quality implementation across channels.

Community Manager & Event Manager at Maria 01 Helsinki

March 1, 2019 - June 1, 2020

Coordinated visual communications and event branding to support community and partner initiatives. Produced stakeholder-facing presentation decks and campaign assets for partners and internal use.

User Experience Designer at Maria 01

November 1, 2018 - February 1, 2019

Developed UI concepts, wireframes, and interface assets in collaboration with product team. Worked with engineering to help implement consistent visual patterns and system-aligned UI decisions.

Visual Designer & Interior Architect at Maria 01

March 1, 2014 - June 1, 2018

Led visual identity development during an organizational transformation period. Produced digital and print collateral, campaign visuals, and environmental graphics.

Design Collaborator (Projects) at Various Exhibitions / World Design Capital context

January 1, 2011 - December 31, 2011

Designed and coordinated exhibition setup; produced 3D models, archival materials, and competition submissions.

User Experience Designer at Maria 01 Helsinki

November 1, 2018 - February 1, 2019

Developed UI concepts, wireframes, and interface assets in collaboration with the product team. Worked with engineering to help implement consistent visual patterns and system-aligned UI decisions.

Visual Designer & Interior Architect at Maria 01 Helsinki

March 1, 2014 - June 1, 2018

Led visual identity development during an organizational transformation period. Produced digital and print collateral, campaign visuals, and environmental graphics.

Design Collaborator (Projects) at Self-Employed / Projects

January 1, 2011 - December 31, 2011

Designed and coordinated exhibition setup (World Design Capital context). Produced 3D models, archival materials, and competition submissions.