DS

Despina Sfakiotaki

Available to hire

I'm a Senior Designer and Brand & Digital Designer with 7+ years of experience leading brand identity and digital design projects from concept to execution.

About

I’m a Senior Designer and Brand & Digital Designer with 7+ years of experience leading brand identity and digital design projects from concept to execution.

I specialize in building scalable visual systems for fast-moving organizations, translating strategy into clear, distinctive brand expressions across web, campaigns, and products. I’m used to owning design projects end-to-end—aligning stakeholders, collaborating closely with developers and marketers, and ensuring that creative decisions support both brand clarity and business goals.

  • 10 years' experience
  • Joined August 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Other

Work experience· 8 roles

Design & Visual Branding Manager · Maria 01 HelsinkiJul 2020 – Mar 2024 · 3 yrs 9 mos

Owned and led Maria 01’s brand identity across digital platforms, events, partner communications, and spatial environments. Acted as the main creative point of contact for internal stakeholders and external partners, aligning brand goals with execution. Led brand system development (guidelines, templates, asset libraries), enabling consistent use across teams and formats. Directed campaign design for growth initiatives, including paid ads, landing pages, decks, and social— balancing performance and brand integrity. Collaborated closely with developers and marketers to ensure feasible, high-quality implementation across channels.

Community Manager & Event Manager · Maria 01 HelsinkiMar 2019 – Jun 2020 · 1 yr 4 mos

Coordinated visual communications and event branding to support community and partner initiatives. Produced stakeholder-facing presentation decks and campaign assets for partners and internal use.

User Experience Designer · Maria 01 HelsinkiNov 2018 – Feb 2019 · 4 mos

Developed UI concepts, wireframes, and interface assets in collaboration with the product team. Worked with engineering to help implement consistent visual patterns and system-aligned UI decisions.

User Experience Designer · Maria 01Nov 2018 – Feb 2019 · 4 mos
Visual Designer & Interior Architect · Maria 01 HelsinkiMar 2014 – Jun 2018 · 4 yrs 4 mos
Visual Designer & Interior Architect · Maria 01Mar 2014 – Jun 2018 · 4 yrs 4 mos
Design Collaborator (Projects) · Self-Employed / ProjectsJan 2011 – Dec 2011 · 1 yr
Design Collaborator (Projects) · Various Exhibitions / World Design Capital contextJan 2011 – Dec 2011 · 1 yr

Education· 5

Foundation in typography and graphic design · Reykjavík School of Arts and Crafts, Iceland2030 – 2026
Research: intersection of urban architecture and visual communication · University of Oulu, Finland2030 – 2026
Doctor of Technology in Architecture · University of Oulu2030 – 2026
Master of Architecture (MARCH) · Aristotle University of Thessaloniki2030 – 2026

Certifications and awards

Doctor of Technology in Architecture2030 – 2026
Master of Architecture (MArch)2030 – 2026
Graphic Design Studies2030 – 2026

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