With over 15 years of experience in high-impact content creation, I am a Creative Production Lead and Video Editor specializing in end-to-end post-production for performance-based marketing. Based in Calgary, I bridge the gap between technical mastery and strategic growth, ensuring every frame is optimized for engagement and ROI.My expertise is centered on technical post-production and omni-channel campaign execution. Currently, as the Production Lead at A to J Digital, I spearhead the full-cycle production of digital advertising assets, focusing on data-driven iteration and A/B testing to refine creative deliverables for B2B and B2C portfolios.I am a specialist in high-efficiency mobile and desktop editing workflows, moving away from legacy suites to focus on modern, agile tools.

Dave Tang

With over 15 years of experience in high-impact content creation, I am a Creative Production Lead and Video Editor specializing in end-to-end post-production for performance-based marketing. Based in Calgary, I bridge the gap between technical mastery and strategic growth, ensuring every frame is optimized for engagement and ROI.My expertise is centered on technical post-production and omni-channel campaign execution. Currently, as the Production Lead at A to J Digital, I spearhead the full-cycle production of digital advertising assets, focusing on data-driven iteration and A/B testing to refine creative deliverables for B2B and B2C portfolios.I am a specialist in high-efficiency mobile and desktop editing workflows, moving away from legacy suites to focus on modern, agile tools.

Available to hire

With over 15 years of experience in high-impact content creation, I am a Creative Production Lead and Video Editor specializing in end-to-end post-production for performance-based marketing. Based in Calgary, I bridge the gap between technical mastery and strategic growth, ensuring every frame is optimized for engagement and ROI.My expertise is centered on technical post-production and omni-channel campaign execution. Currently, as the Production Lead at A to J Digital, I spearhead the full-cycle production of digital advertising assets, focusing on data-driven iteration and A/B testing to refine creative deliverables for B2B and B2C portfolios.I am a specialist in high-efficiency mobile and desktop editing workflows, moving away from legacy suites to focus on modern, agile tools.

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Language

English
Fluent

Work Experience

Production Lead at A to J Digital
September 1, 2024 - Present
Lead end-to-end production of digital advertising content, encompassing scripting, scripting writing, video production, editing, and final delivery for diverse client campaigns. Develop digital marketing strategy to manage ad deployment and optimization across Meta (Facebook/Instagram) and Google Ads, ensuring maximum reach and conversions. Partner with diverse clients, focusing on events sector, and translate client goals into effective digital ad campaigns. Drive performance through data-driven optimization and cross-platform coordination.
Team Lead at Canna Cabana
June 1, 2019 - April 1, 2021
Customer relationship management: supervise a team of 5 associates, delivering high-quality customer service that improved customer satisfaction and sales retention. Lead daily/weekly sales targets, demonstrating the ability to motivate staff toward measurable business goals. Involved in recruitment and development of new team members, fostering a positive and productive team environment.
Coach / Event Coordinator / Team Lead at Backyard Axe Throwing League (BATL)
February 1, 2016 - September 1, 2019
Coordinated high-energy client events, ensuring flawless execution, timely completion, and a premium customer experience for large groups. Demonstrated strong problem-solving and decision-making abilities by quickly managing unexpected operational challenges and maintaining service quality under high pressure.
Marketing and Customer Relations Coordinator at Century Casino
August 1, 2014 - January 1, 2015
Integrated marketing across digital and in-person channels to enhance customer engagement and brand awareness. Supported customer acquisition goals and promotional campaigns through coordinated marketing efforts.
Coach / Event Coordinator / Team Lead at BATL (Backyard Axe Throwing League)
February 1, 2016 - September 1, 2019
Coordinated high-energy client events daily; ensured flawless execution, timely completion, and premium customer experience for large groups; demonstrated strong leadership and event operations under high-pressure conditions.
Cultivator / Production Lead at Distinct Cannabis
April 1, 2021 - August 1, 2024
Operational leadership: directed cross-functional teams of 6+, overseeing resource allocation and ensuring production quotas were met or exceeded. Process optimization: implemented rigorous SOPs and technical documentation in compliance with Health Canada/GPP regulations. Supply chain logistics: managed inventory life cycles, packaging workflows, and quality assurance protocols to maintain market readiness.
Coach / Event Coordinator / Team Lead at BATL Grounds
January 1, 2016 - December 31, 2019
Project & event logistics: successfully managed high-volume event operations, ensuring operational safety and high customer satisfaction (CSAT) scores. Strategic problem solving: resolved complex logistical challenges in real-time, maintaining service continuity in high-pressure environments.
Marketing & Customer Relations Coordinator at Century Casino
January 1, 2014 - December 31, 2015
Multi-channel marketing: designed and deployed integrated marketing campaigns across digital and print channels to boost customer acquisition.

Education

Education Plan Production and Facility Management at Kwantlen Polytechnic University (KPU)
January 1, 2018 - December 12, 2025
R TBN Program at SAIT Polytechnic
January 1, 2007 - January 1, 2009
R TBN Program at SAIT Polytechnic
January 1, 2007 - January 1, 2009
Production and Facility Management at Kwantlen Polytechnic University (KPU)
January 1, 2018 - January 1, 2018
RTBN Program (Media Production) at SAIT Polytechnic
January 11, 2030 - March 10, 2026
Plant Production and Facility Management at Kwantlen Polytechnic University (KPU)
January 11, 2030 - March 10, 2026

Qualifications

Good Production Practice (GPP)
January 11, 2030 - December 12, 2025

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Other