Available to hire
I’m a senior marketing leader with 10+ years of experience driving brand growth and business impact through social-first strategy. I specialize in building scalable social operations, leading cross-functional and global teams, and delivering integrated organic, paid, influencer, and community programs.
I partner with executives to translate brand ideas into editorial systems, content strategies, and performance-driven campaigns across SaaS, CPG, nonprofit, and tech sectors. I thrive on turning data into actionable insights, defining governance that scales with growth, and relentlessly optimizing for measurable ROI while keeping brand voice authentic and human.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Social Media Manager at Ecology Action
May 1, 2024 - PresentBuilt Ecology Action's first in-house social media function, establishing strategy, governance, workflows, and end-to-end execution across the parent brand and 5 sub-brands. Delivered platform-specific content optimization with a 234% increase in impressions, 118% in reshares, 91% in interactions, and 6% net audience growth. Led social-first content creation (static and video) for LinkedIn, Instagram, Facebook, and YouTube. Directed quarterly campaigns with briefs, messaging, and creative strategy, achieving results such as Walk & Roll participation exceeding goals by 148% (6,317 participants), Bike Fest workplace participation up 16%, EV Ride & Drive engagement up 65% and reach up 33%, and a Benefit Corporation presence that grew LinkedIn and YouTube audiences by 29% with a 63% engagement lift. Managed intake and resourcing via Asana editorial calendar and doubled content output. Partnered with sub-brand leaders on LinkedIn thought leadership to boost visibility and brand credibility.
Senior Marketing Manager at Comotomo – Infant feeding manufacturer
October 1, 2022 - May 1, 2024Elevated social media to the company’s top growth channel, driving 64% of D2C site traffic. Led end-to-end product launch and brand initiatives, managing briefs, timelines, stakeholders, and workflows. Developed and executed a content strategy with hands-on creation of static and video assets, increasing engagement by 138%, impressions by 19%, and audience size by 12%. Built and scaled influencer, celebrity, and affiliate programs, expanding the creator network by 50% in eight months. Managed a Korea-based creative team of 3, overseeing production schedules and cross-border collaboration. Established social customer care guidelines, increasing inbound messages by 14.8K and positioning social as the leading customer support channel. Directed PR strategy and agency partnerships, securing 20+ media placements and 670M+ impressions. Launched the brand’s first email marketing program, contributing 21% of D2C revenue.
Senior Social Media Manager at Whistle Labs
February 1, 2022 - August 1, 2022Built the brand’s social media strategy, increasing impressions by 361%, engagement by 517%, and audience growth by 6%. Led and executed social-first content across static and video formats, producing high-performing campaigns and always-on assets. Managed and mentored 2 junior team members and freelancers to expand team capabilities and execution speed. Led project management for the company’s largest social campaign, coordinating cross-functional teams, vendors, and production timelines. Directed campaign ideation and creative execution, with work featured on SF billboards, NYC subway takeovers, and Adweek. Launched the brand’s first always-on micro-influencer and partnership program.
Social Media & Community Manager at Hooray Foods – Plant-based food startup
May 1, 2021 - February 1, 2022Owned multi-platform social strategy across Instagram, TikTok, Facebook, Pinterest, X, LinkedIn, and YouTube, driving 17% audience growth. Managed community engagement and sentiment strategy, maintaining 75%+ positive audience sentiment through social listening and reputation management. Led event and activation project management, staffing and training 10+ team members per event. Supported paid social planning and execution to ensure audience targeting and performance alignment.
Social Media Manager at Jan Marini Skin Research – Medical-grade skincare manufacturer
May 1, 2019 - May 1, 2021Executed organic and paid social strategies that increased growth by 208%, engagement by 106%, and brand awareness by 2000%. Built and scaled an influencer program delivering 19M+ reach and $200K in revenue. Led social-first quarterly campaign development, overseeing timelines, creative workflows, and stakeholder approvals. Developed a new social visual identity that was later adopted across the brand following strong performance.
Social Media Marketing Specialist at RTI – SaaS company
April 1, 2016 - May 1, 2019Led social media and content strategy across LinkedIn, Facebook, and Instagram for multiple technical verticals. Produced monthly performance reports to identify growth opportunities across Automotive, Energy, Healthcare, and Aerospace & Defense. Directed the company’s technical blog strategy, owning editorial planning, topic development, author sourcing, copywriting, and review, delivering a consistent posting cadence. Trained five VPs on executive social media strategy to strengthen thought leadership and brand authority.
Marketing & Research Assistant (Team Lead) at JLL – Commercial Real Estate company
April 1, 2015 - April 1, 2016Managed a 4-person research team supporting executive brokers. Developed client-facing marketing materials and presentations for the firm’s highest-grossing West Coast office. Conducted market research and analysis for 10–20 multi-million-dollar deals. Maintained CRM systems to improve reporting accuracy and operational efficiency.
Education
B.A. in Business Management Economics at University of California, Santa Cruz
January 11, 2030 - June 1, 2013Qualifications
Industry Experience
Non-Profit Organization, Software & Internet, Consumer Goods, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
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