Daitrang Trang Nguyen

Built Ecology Action's first in-house social media function, establishing strategy, governance, workflows, and end-to-end execution across the parent brand and 5 sub-brands. Delivered platform-specific content optimization with a 234% increase in impressions, 118% in reshares, 91% in interactions, and 6% net audience growth. Led social-first content creation (static and video) for LinkedIn, Instagram, Facebook, and YouTube. Directed quarterly campaigns with briefs, messaging, and creative strategy, achieving results such as Walk & Roll participation exceeding goals by 148% (6,317 participants), Bike Fest workplace participation up 16%, EV Ride & Drive engagement up 65% and reach up 33%, and a Benefit Corporation presence that grew LinkedIn and YouTube audiences by 29% with a 63% engagement lift. Managed intake and resourcing via Asana editorial calendar and doubled content output. Partnered with sub-brand leaders on LinkedIn thought leadership to boost visibility and brand credibility.

Elevated social media to the company’s top growth channel, driving 64% of D2C site traffic. Led end-to-end product launch and brand initiatives, managing briefs, timelines, stakeholders, and workflows. Developed and executed a content strategy with hands-on creation of static and video assets, increasing engagement by 138%, impressions by 19%, and audience size by 12%. Built and scaled influencer, celebrity, and affiliate programs, expanding the creator network by 50% in eight months. Managed a Korea-based creative team of 3, overseeing production schedules and cross-border collaboration. Established social customer care guidelines, increasing inbound messages by 14.8K and positioning social as the leading customer support channel. Directed PR strategy and agency partnerships, securing 20+ media placements and 670M+ impressions. Launched the brand’s first email marketing program, contributing 21% of D2C revenue.

Built the brand’s social media strategy, increasing impressions by 361%, engagement by 517%, and audience growth by 6%. Led and executed social-first content across static and video formats, producing high-performing campaigns and always-on assets. Managed and mentored 2 junior team members and freelancers to expand team capabilities and execution speed. Led project management for the company’s largest social campaign, coordinating cross-functional teams, vendors, and production timelines. Directed campaign ideation and creative execution, with work featured on SF billboards, NYC subway takeovers, and Adweek. Launched the brand’s first always-on micro-influencer and partnership program.