I’m Katherine R. Campbell, a revenue-focused marketing leader based in Charlotte, NC. Over more than two decades I’ve driven AI-powered transformations across fintech, financial services, and SaaS, building end-to-end marketing ecosystems that fuse CRM, automation, and data intelligence to accelerate growth and measurable revenue. I specialize in aligning brand, technology, and performance marketing to create seamless customer experiences and accelerate demand. I lead high-performing teams to modernize marketing organizations, optimize pipeline velocity, and elevate customer engagement through experimentation, personalization, and data-driven decision making. I’m a sought-after speaker on AI in marketing and digital transformation, and I’m passionate about turning insights into strategy and action that deliver tangible business results.

Katherine R. Campbell

I’m Katherine R. Campbell, a revenue-focused marketing leader based in Charlotte, NC. Over more than two decades I’ve driven AI-powered transformations across fintech, financial services, and SaaS, building end-to-end marketing ecosystems that fuse CRM, automation, and data intelligence to accelerate growth and measurable revenue. I specialize in aligning brand, technology, and performance marketing to create seamless customer experiences and accelerate demand. I lead high-performing teams to modernize marketing organizations, optimize pipeline velocity, and elevate customer engagement through experimentation, personalization, and data-driven decision making. I’m a sought-after speaker on AI in marketing and digital transformation, and I’m passionate about turning insights into strategy and action that deliver tangible business results.

Available to hire

I’m Katherine R. Campbell, a revenue-focused marketing leader based in Charlotte, NC. Over more than two decades I’ve driven AI-powered transformations across fintech, financial services, and SaaS, building end-to-end marketing ecosystems that fuse CRM, automation, and data intelligence to accelerate growth and measurable revenue. I specialize in aligning brand, technology, and performance marketing to create seamless customer experiences and accelerate demand.

I lead high-performing teams to modernize marketing organizations, optimize pipeline velocity, and elevate customer engagement through experimentation, personalization, and data-driven decision making. I’m a sought-after speaker on AI in marketing and digital transformation, and I’m passionate about turning insights into strategy and action that deliver tangible business results.

See more

Language

English
Fluent

Work Experience

Chief Marketing Officer at Shape Software
January 1, 2024 - Present
Lead enterprise marketing strategy for a high-growth SaaS platform, transforming marketing into a data-driven, AI-enabled revenue engine across acquisition, conversion, and retention. Impact: increased demo conversion rates by 60% through an AI-informed 360° marketing strategy; built automated lifecycle programs leveraging behavioral data to improve engagement and retention; led brand repositioning to strengthen market differentiation; integrated CRM, analytics, and marketing automation to create a single source of truth for pipeline visibility; developed AI-focused education programs to accelerate market authority and customer adoption; scaled and led a high-performing remote marketing organization aligned to revenue goals.
Chief Marketing Officer at AnnieMac Home Mortgage
January 1, 2023 - January 1, 2024
Directed marketing transformation for a national, multi-brand mortgage organization, aligning brand, technology, and performance marketing to drive growth. Impact: unified five distinct brand portfolios, improving operational efficiency and go-to-market clarity; built a consumer-direct acquisition engine using segmentation, automation, and predictive targeting; led full corporate rebrand, modernizing digital experience and increasing market competitiveness; implemented end-to-end CRM and marketing automation ecosystem, connecting marketing, sales, and customer experience; improved customer acquisition and retention through data-driven journey orchestration.
Chief Digital Officer at Assurance Financial
January 1, 2018 - January 1, 2023
Led enterprise digital transformation, building a modern marketing and customer experience infrastructure across all business channels. Impact: launched three new brands with fully integrated digital experiences across traditional, wholesale, and consumer-direct channels; implemented end-to-end digital mortgage ecosystem, integrating Salesforce, Marketing Cloud, Blend, Snapdocs, and Domo; deployed 9+ core technologies in year one, establishing scalable marketing and operational infrastructure; introduced advanced segmentation, automation, and performance marketing strategies to drive measurable growth; led cross-functional teams across marketing, digital, and technology to improve adoption, efficiency, and ROI; pioneered early adoption of AI-driven optimization and data intelligence in mortgage marketing.

Education

Bachelor of Science in Organizational Behavior at University of San Francisco
January 11, 2030 - April 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Professional Services