DS

I'm a Growth Marketing and Marketing Automation Strategist with 10+ years of experience designing scalable customer acquisition systems, lifecycle marketing campaigns, and automated workflows.

About

I’m a Growth Marketing and Marketing Automation Strategist with 10+ years of experience designing scalable customer acquisition systems, lifecycle marketing campaigns, and automated workflows. I founded and lead ADDgency, a digital marketing consulting firm that has supported 120+ companies across Venezuela, Panama, and the United States, helping organizations generate qualified leads, automate marketing and operational processes, and build scalable digital growth systems.

I specialize in lifecycle and retention marketing, marketing automation, CRM workflows, customer journey optimization, and growth experiments, connecting marketing strategies with measurable engagement, retention, and revenue results. My background in industrial engineering and energy sector operations brings systems thinking and process optimization to marketing and business growth initiatives.

  • 24 years' experience
  • Joined March 2026

Skills· 2

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Healthcare
  • Education
  • Retail
  • Manufacturing
  • Transportation & Logistics
  • Travel & Hospitality
  • Professional Services

Work experience

Founder & Growth Marketing Strategist · ADDgency – Digital Marketing ConsultingJan 2012 – Present · 14 yrs 11 mos

Founded and led a digital marketing consulting firm focused on growth marketing, marketing automation, CRM workflows, and lifecycle marketing systems for small and mid-sized businesses. Drove client growth by designing and implementing 50+ lead generation and customer acquisition systems across multiple industries (tourism, healthcare, beauty, retail, logistics, automotive, education) and built 50+ websites/e-commerce platforms applying CRO principles. Implemented CRM automation integrating marketing, sales, and customer support workflows; coordinated cross-functional teams; and managed SEO strategies, software solutions, API integrations, and payment gateways. Generated 100–1,000 qualified leads per month depending on campaign strategy; produced 500+ qualified leads weekly for a Miami-based incident assistance company; increased tourism packages by 50% using digital growth strategies.

Operations & Process Strategy Analyst · Petróleos de Venezuela, S.A. (PDVSA)Jan 2002 – Dec 2012 · 11 yrs

Supported operational strategy planning for gas and water distribution systems; participated in ISO 9001 quality management system implementation and operational standardization; conducted procurement analysis, supplier evaluation, and logistics coordination; led inventory control and cross-functional operations planning and infrastructure maintenance; built strong foundations in process optimization and systems thinking later applied to digital growth and automation projects.

Education

MBA in Marketing · Universidad Interamericana de Panamá2030 – 2026
Master of Science in Management · Universidad Interamericana de Panamá2030 – 2026
Bachelor's Degree in Industrial Engineering · Universidad Interamericana de Panamá2030 – 2026

Certifications and awards

Certification in Artificial Intelligence2030 – 2026
AI-Powered Digital Marketing Certification2030 – 2026
Business Incubator and Accelerator Program – IAN2030 – 2026
Professional Certificate in Social Media Management2030 – 2026

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