Freelance Digital Marketing Strategist at Self-employed

Planned and executed full-funnel digital strategies including Meta Ads, lead funnels, and SEO audits for a mortgage business in Australia. Built audience personas and launched TOFU-MOFU-BOFU campaigns targeting specific buyer groups. Managed lead generation ads, optimizing for cost per lead and conversion outcomes. Developed SEO structure, email nurture flows, and Google Business Profile optimization as part of lead conversion strategy.

Digital Marketing Executive at Emojot (Pvt) Ltd.

Developed and implemented targeted SEO strategies to improve search rankings and organic traffic. Managed and optimized Google Ads and social media campaigns with audience segmentation and keyword research for measurable ROI. Strategized seasonal marketing campaigns based on consumer behavior insights to boost lead generation. Created and promoted content such as white papers and blog posts. Monitored campaign performance via Google Tag Manager, Google Analytics, and HubSpot CRM. Collaborated with teams to improve campaign execution and implemented AI tools for engagement analysis.

Digital Marketing Executive at Metropolitan Technologies (Pvt) Ltd.

Managed and updated company website content using CMS. Developed and executed social media marketing strategies on Facebook and Instagram to increase brand visibility and engagement. Planned, executed, and monitored digital marketing campaigns for lead generation and conversions via targeted advertising and SEO strategies. Used data-driven insights and marketing analytics to improve ROI. Applied AI-driven solutions such as personalized emails and chatbots.

Marketing Coordinator at Avon Pharmo Chem (Pvt) Ltd.

Managed and updated website content using CMS. Executed Meta advertisements and managed social media pages on Facebook and Instagram, contributing to brand visibility and engagement. Planned, executed, and monitored marketing campaigns to improve lead generation and conversion rates. Developed positive business relationships with external partners.

Cashier/Staff Assistant at People’s Leasing & Finance PLC

Handled daily financial transactions with accuracy and compliance. Provided efficient customer service and resolved inquiries. Collaborated with teams to improve operational efficiency.

Trainee - Graphic Designer/Digital Marketing Assistant at Metropolitan Technologies (Pvt) Ltd.

Managed and updated website content via CMS. Executed Meta advertisements and managed social media pages on Facebook and Instagram to increase brand visibility. Planned, executed, and monitored marketing campaigns to improve lead generation and conversions. Developed and maintained business relationships with external partners.

Freelance Digital Marketing Strategist at Mortgage & Financial Services Client (Australia)

Planned and executed full-funnel digital strategy across Meta Ads, lead funnels, and SEO audits for a mortgage business in the Australian market. Built audience personas and TOFU–MOFU–BOFU campaigns targeting first-home buyers, self-employed borrowers, and refinancers. Managed lead generation ads via Meta, optimizing targeting and creative for CPL and conversion outcomes. Developing SEO structure, email nurture flows, and Google Business Profile optimization as part of an integrated lead conversion and visibility strategy.

Digital Marketing Executive at Emojot (Pvt) Ltd.

Developed and implemented targeted SEO strategies improving search rankings and driving organic traffic growth. Managed and optimized Google Ads & Social Media campaigns with audience segmentation and keyword research to achieve measurable ROI. Strategized and executed successful seasonal marketing campaigns leveraging cognitive biases and consumer behavior insights to boost lead generation. Created and promoted content such as white papers and blog posts tailored to target markets. Monitored campaign performance using Google Tag Manager, Google Analytics, and HubSpot CRM for data-driven decisions. Worked with cross-functional teams to design impactful creatives and improve campaign execution. Implemented AI-powered tools for real-time feedback collection and customer engagement analysis.

Digital Marketing Executive at Metropolitan Technologies (Pvt) Ltd.

Managed and updated the company's website content using a CMS, ensuring it remained current and engaging. Developed and executed social media marketing strategies on Facebook and Instagram to increase brand visibility and audience engagement. Planned, executed, and monitored digital marketing campaigns driving lead generation and conversions through targeted advertising and SEO strategies. Utilized data-driven insights and analytics tools such as Google Analytics to make informed marketing decisions improving ROI. Implemented creative marketing solutions and AI-driven strategies like personalized email marketing and chatbots to enhance campaign effectiveness.

Marketing Coordinator at Avon Pharmo Chem (Pvt) Ltd.

Managed and updated company website content via CMS ensuring it remained current and engaging. Executed Meta advertisements and managed social media pages on Facebook and Instagram increasing brand visibility and audience engagement. Planned, executed, and monitored marketing campaigns resulting in improved lead generation and higher conversion rates. Developed and maintained positive business relationships with external partners enhancing collaboration and brand reputation.

Cashier/ Staff Assistant at People’s Leasing & Finance PLC

Handled daily financial transactions with precision and ensured compliance with company policies. Provided courteous and efficient customer service, addressing inquiries and resolving issues promptly. Worked collaboratively with team members to streamline operations and enhance overall efficiency.

Trainee- Graphic Designer/Digital Marketing Assistant at Metropolitan Technologies (Pvt) Ltd.

Managed and updated company website content using a CMS, ensuring it remained current and engaging. Executed Meta advertisements and managed social media pages on Facebook and Instagram contributing to increased brand visibility and audience engagement. Planned, executed, and monitored marketing campaigns resulting in improved lead generation and higher conversion rates. Developed and maintained positive business relationships with external partners enhancing collaboration and brand reputation.

Freelance Digital Marketing Strategist at Self-Employed

Planned and executed full-funnel digital strategy across Meta Ads, lead funnels, and SEO audits targeting mortgage business clients in the Australian market. Built audience personas and TOFU–MOFU–BOFU campaigns for first-home buyers, self-employed borrowers, and refinancers. Managed lead generation via Meta platforms optimizing for cost per lead and conversion. Developed SEO structure, email nurture flows, and Google Business Profile optimization to boost integrated lead conversion and visibility.

Digital Marketing Executive at Emojot (Pvt) Ltd.

Developed and implemented targeted SEO strategies to improve search rankings and organic traffic growth. Managed Google Ads and Social Media campaigns with audience segmentation and keyword research to achieve measurable ROI. Strategized and executed seasonal marketing campaigns using cognitive biases and consumer behavior insights to boost lead generation. Created and promoted white papers, blog posts, and landing pages. Monitored campaigns with Google Tag Manager, Google Analytics, and HubSpot CRM for data-driven decisions. Collaborated creatively with cross-functional teams and implemented AI-powered tools for real-time feedback and engagement analysis.

Digital Marketing Executive at Metropolitan Technologies (Pvt) Ltd.

Managed and updated the company's website content using a CMS to ensure it remained current and engaging. Developed and executed social media marketing strategies on Facebook and Instagram to enhance brand visibility and audience engagement. Planned, executed, and monitored digital marketing campaigns driving lead generation and conversions through targeted advertising and SEO strategies. Used data-driven insights from analytics tools to make informed marketing decisions to improve ROI. Implemented creative marketing solutions and AI-driven strategies like personalized email marketing and chatbots to enhance campaign effectiveness.

Marketing Coordinator at Avon Pharmo Chem (Pvt) Ltd.

Managed company website content using CMS to keep it engaging and up-to-date. Executed Meta advertisements and managed social media pages on Facebook and Instagram to increase brand visibility. Planned, executed, and monitored marketing campaigns to improve lead generation and conversion rates. Developed and maintained positive business relationships with external partners to enhance collaboration and brand reputation.

Cashier/ Staff Assistant at People’s Leasing & Finance PLC

Handled daily financial transactions with precision ensuring compliance with company policies. Provided courteous and efficient customer service addressing inquiries and resolving issues promptly. Worked collaboratively with team members to streamline operations and enhance overall efficiency.

Freelance Digital Marketing Strategist at Mortgage & Financial Services Client (Australia)

Planned and executed full-funnel digital strategy across Meta Ads, lead funnels, and SEO audits targeting first-home buyers, self-employed borrowers, and refinancers in the Australian mortgage market. Managed lead generation ads via Meta, optimizing for cost per lead and conversion outcomes. Developed SEO structure, email nurture flows, and Google Business Profile optimization to enhance lead conversion and visibility.

Digital Marketing Executive at Emojot (Pvt) Ltd.

Developed and implemented targeted SEO strategies to improve search rankings and organic traffic growth. Managed and optimized Google Ads and Social Media campaigns using audience segmentation and keyword research to achieve measurable ROI. Strategized and executed seasonal marketing campaigns leveraging cognitive biases and consumer behavior insights. Created and promoted tailored content such as white papers and blog posts. Monitored campaign performance using Google Tag Manager, Google Analytics, and HubSpot CRM. Collaborated with cross-functional teams to design impactful creatives and improve campaign execution. Implemented AI-powered tools for real-time feedback and engagement analysis.

Digital Marketing Executive at Metropolitan Technologies (Pvt) Ltd.

Managed and updated the company's website content using a CMS, ensuring it remained current and engaging. Developed and executed social media marketing strategies on Facebook and Instagram to boost brand visibility and audience engagement. Planned, executed, and monitored digital marketing campaigns driving lead generation and conversions through targeted advertising and SEO. Used data-driven insights from tools like Google Analytics for marketing decisions aligned with business goals. Implemented creative marketing solutions and AI-driven strategies, including personalized email marketing and chatbots, to enhance campaign effectiveness.

Marketing Coordinator at Avon Pharmo Chem (Pvt) Ltd.

Managed and updated website content through CMS to maintain engagement. Executed Meta advertisements and managed social media platforms Facebook and Instagram, increasing brand visibility and engagement. Planned, executed, and monitored marketing campaigns leading to improved lead generation and higher conversion rates. Developed and maintained positive business relationships with external partners enhancing collaboration and brand reputation.

Cashier/ Staff Assistant at People’s Leasing & Finance PLC

Handled daily financial transactions with precision ensuring compliance with company policies. Provided courteous and efficient customer service by addressing inquiries and resolving issues promptly. Collaborated with team members to streamline operations and enhance efficiency.

Freelance Digital Marketing Strategist at Rands Financial Services – Australia - Remote

Built and executed a full-funnel digital marketing system from the ground up for an Australian financial services firm, spanning SEO, email, paid ads, social media, and analytics. Created blog content with branded visuals, growing search impressions from 1.6K to 15.8K in 6 months. Launched branded email systems including onboarding journeys, segmentation, and re-permission campaigns achieving a 49.3% open rate and 14.8% CTR. Managed Meta ads campaigns generating quality leads and significantly improving cost per lead and CTR. Wrote LinkedIn articles and published brand-aligned content across LinkedIn, Facebook, and Instagram. Improved SEO health to 100/100 and boosted page speed scores while managing GA4 and GSC analytics.

Digital Marketing Executive at Emojot (Pvt) Ltd, Colombo - Onsite

Led content and paid media strategy for a B2B SaaS platform offering AI-powered customer experience solutions. Helped stabilize ongoing campaigns while improving brand visibility and lead generation. Structured and refined blog content and LinkedIn narratives to strengthen organic brand authority. Executed a 15-day Meta B2B lead gen campaign targeting Sri Lankan SMEs, generating 58 MQLs and 3 direct client conversions. Coordinated creative briefs with designers and delegated tasks mentoring junior marketers. Used urgency-based messaging and emotional triggers to guide seasonal content direction while monitoring results with GA4 and Tag Manager.

Digital Marketing Executive at Metropolitan Technologies (Pvt) Ltd, Colombo - Onsite

Handled full digital execution for MCentre, a nationwide retail brand with 10 subsidiary locations, including paid media, content, web, and ecommerce operations. Managed geo-targeted Meta lead gen campaigns tailored for showrooms, producing 160 qualified leads in 2 weeks for Acer Laptop Campaign and generating significant sales from Canon G-Series Awareness Campaign. Wrote all organic and paid captions for Facebook, Instagram, and LinkedIn. Managed website CMS, product uploads, banners, landing pages, and day-to-day ecommerce updates. Supported marketplace operations and order management while operating solo under fast-paced retail conditions.

Marketing Coordinator at Avon Pharmo Chem (Pvt) Ltd, Colombo - Onsite

Managed social media updates and local pharmacy promotions. Supported design, competitor analysis, and local market research.

Staff Assistant / Cashier at People’s Leasing & Finance PLC, Colombo - Onsite

Handled cash desk operations, reconciliation reports, and front desk queries. Assisted team coordination and scheduling in high-volume branch operations.

Freelance Digital Marketing Strategist at Rands Financial Services – Australia - Remote

Built and executed a full-funnel digital marketing system for an Australian financial services firm, spanning SEO, email, paid ads, social media, and analytics. Created branded blog content with visuals growing search impressions from 1.6K to 15.8K in 6 months. Launched branded email systems with onboarding journeys, segmentation, and a re-permission campaign achieving a 49.3% open rate and 14.8% CTR. Ran Meta ads lead generation campaigns reducing cost per lead from $99.95 to $22.61, increased CTR from 2.29% to 3.19%, and validated audience quality with genuine leads. Managed social media content aligned to brand across LinkedIn, Facebook, and Instagram. Improved SEO health to 100/100 and boosted page speed scores. Managed GA4, GSC, and analytics for all content and campaigns. Delivered a robust digital marketing system from zero, producing consistent search traffic, lead flow, and improved engagement without external agencies.

Digital Marketing Executive at Emojot (Pvt) Ltd – Colombo - Onsite

Led content and paid media strategy for a B2B SaaS platform offering AI-powered customer experience solutions. Stabilized ongoing campaigns while improving brand visibility and lead generation. Structured and refined blog content and LinkedIn narratives enhancing organic brand authority. Executed a 15-day B2B lead generation Meta campaign targeting Sri Lankan SMEs generating 58 MQLs at $2.10 CPL, including 3 direct client conversions. Coordinated with designers for ad visuals and brand creatives. Delegated tasks and mentored junior marketers on messaging and execution. Used urgency-based messaging and emotional triggers to guide seasonal content direction. Monitored results via GA4 and Tag Manager. Helped stabilize a high-tempo B2B SaaS marketing pipeline contributing to acquisition and brand consistency.

Digital Marketing Executive at Metropolitan Technologies (Pvt) Ltd – Colombo - Onsite

Handled full digital execution for MCentre, a nationwide retail brand with 10 subsidiary locations, including paid media, content, web, and ecommerce operations. Managed geo-targeted lead gen campaigns tailored for 10 MCentre showrooms, e.g., Acer Laptop Lead Gen campaign producing 160 qualified leads in 2 weeks with a Rs. 50K budget; Canon G-Series Awareness campaign attributed Rs. 3.4M in sales from Rs. 100K ad spend. Wrote all organic and paid copy for Facebook, Instagram, and LinkedIn. Managed website CMS (Laravel) handling product uploads, offer banners, landing pages, and ecommerce updates on mcetre.lk. Supported Daraz seller account operations, order management, and listings. Operated solo across digital execution under fast-paced, high-volume retail conditions. Delivered nationwide reach and showroom-level lead attribution through platform-native execution, driving awareness and conversion on a lean budget.

Marketing Coordinator at Avon Pharmo Chem (Pvt) Ltd – Colombo - Onsite

Managed social media updates and local pharmacy promotions. Supported design, competitor analysis, and local market research.

Staff Assistant / Cashier at People’s Leasing & Finance PLC – Colombo - Onsite

Handled cash desk operations, reconciliation reports, and front desk queries. Assisted team coordination and scheduling in high volume branch operations.

Freelance Digital Marketing Strategist at Rands Financial Services – Australia

Built and executed a full-funnel digital marketing system from the ground up for an Australian financial services firm spanning SEO, email, paid ads, social media, and analytics. Created blog content with branded visuals, grew Australian search impressions from 1.6K to 15.8K in 6 months. Launched branded email systems including onboarding journeys, segmentation, and a re-permission campaign achieving 49.3% open rate and 14.8% CTR. Managed Meta ads lead gen campaigns generating 7 leads total, improving CPL from $99.95 to $22.61 and CTR from 2.29% to 3.19%. Wrote LinkedIn articles and published brand-aligned content across LinkedIn, Facebook, and Instagram. Improved SEO health to 100/100 and boosted page speed scores (desktop: 77, mobile: 60). Managed GA4, GSC, and performance reviews for all content and campaigns.

Digital Marketing Executive at Emojot (Pvt) Ltd

Led content and paid media strategy for a B2B SaaS platform offering AI-powered customer experience solutions. Helped stabilize ongoing campaigns while improving brand visibility and lead generation. Structured and refined blog content and LinkedIn narratives to strengthen organic brand authority. Executed a 15-day Meta ads lead gen campaign targeting Sri Lankan SMEs generating 58 MQLs at a CPL of $2.10 and 3 direct client conversions during the campaign window. Coordinated with designers for ad visuals and brand creatives. Delegated tasks and mentored junior marketers on campaign messaging and execution. Used urgency-based messaging and emotional triggers to guide seasonal content direction, monitoring results via GA4 and Tag Manager.

Digital Marketing Executive / Trainee - Graphic Designer / Digital Marketing at Metropolitan Technologies (Pvt) Ltd

Handled full digital execution for MCentre, a nationwide retail brand with 10 subsidiary locations including paid media, content, web, and ecommerce operations. Managed geo-targeted Meta lead gen campaigns for 10 MCentre showrooms, e.g., Acer Laptop Lead Gen campaign generated 160 qualified leads in 2 weeks with Rs. 50K budget; Canon G-Series Awareness campaign attributed Rs. 3.4M sales from Rs. 100K ad spend. Wrote all organic and paid captions for Facebook, Instagram, and LinkedIn. Managed website CMS (Laravel) with product uploads, offer banners, landing pages, and ecommerce updates. Supported DaraZ seller account operations and order management. Operated solo across digital execution under fast-paced, high-volume retail conditions delivering nationwide reach and showroom-level lead attribution.

Marketing Coordinator at Avon Pharmo Chem (Pvt) Ltd

Managed social media updates and local pharmacy promotions. Supported design, competitor analysis, and local market research.