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I'm Harika Durgam, a marketing and content specialist with 2 years of experience in digital marketing, sales, strategic planning, and brand development across global markets. I excel at managing end-to-end campaigns, creating targeted content, and leveraging analytics to drive ROI. I'm adept at engaging US, MENA, and European audiences through innovative marketing strategies in SaaS, AI, and digital transformation domains.…I'm Harika Durgam, a marketing and content specialist with 2 years of experience in digital marketing, sales, strategic planning, and brand development across global markets. I excel at managing end-to-end campaigns, creating targeted content, and leveraging analytics to drive ROI. I'm adept at engaging US, MENA, and European audiences through innovative marketing strategies in SaaS, AI, and digital transformation domains.

Harika Durgam

Digital Marketer, Content Strategist, Brand Strategist, +2

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I'm Harika Durgam, a marketing and content specialist with 2 years of experience in digital marketing, sales, strategic planning, and brand development across global markets. I excel at managing end-to-end campaigns, creating targeted content, and leveraging analytics to drive ROI. I'm adept at engaging US, MENA, and European audiences through innovative marketing strategies in SaaS, AI, and digital transformation domains.…I'm Harika Durgam, a marketing and content specialist with 2 years of experience in digital marketing, sales, strategic planning, and brand development across global markets. I excel at managing end-to-end campaigns, creating targeted content, and leveraging analytics to drive ROI. I'm adept at engaging US, MENA, and European audiences through innovative marketing strategies in SaaS, AI, and digital transformation domains.

Available to hire

I’m Harika Durgam, a marketing and content specialist with 2 years of experience in digital marketing, sales, strategic planning, and brand development across global markets.

I excel at managing end-to-end campaigns, creating targeted content, and leveraging analytics to drive ROI. I’m adept at engaging US, MENA, and European audiences through innovative marketing strategies in SaaS, AI, and digital transformation domains.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Kannada

Fluent

Telugu

Fluent

Hindi

Fluent

Dutch

Intermediate

Work Experience

Marketing and Branding at OFI (The Netherlands)

December 1, 2024 - December 1, 2024

Led brand strategy initiatives, ensuring consistent messaging across channels (events, email, web, promotional materials); managed social media and digital marketing aimed at global audiences; collaborated with sales, marketing, and cross-functional teams; participated in global brand councils to align strategies across central and local teams.

Digital Marketing & Content Analyst at Qentelli Solutions

May 1, 2025 - October 31, 2025

Planned and executed end-to-end marketing campaigns targeting enterprise customers across Europe and North America; owned full-funnel strategy and campaign optimization, contributing to a significant portion of qualified pipeline; collaborated with content and design teams to produce landing pages, ad creatives, nurture flows, and one-pagers; partnered with sales to refine MQL-to-SQL workflows and conducted regular funnel health reviews; achieved YoY inbound lead growth through data-backed A/B testing and SEO improvements; conducted SWOT/PEST analyses for key segments; led branding efficiency improvements across campaigns.