I’m a creative leader and freelance graphic designer who loves turning complicated business problems into clear, impactful design solutions. I’ve worked across large organizations and agencies, building scalable systems, improving workflows, and creating work that connects with people—driving results like saving $200K+ and supporting tools used by 50,000+ employees. While I can set the big-picture vision, I’m equally comfortable getting hands-on with execution across brand, digital, and visual design, blending strategy and storytelling to create clarity and cohesion at every touchpoint. I’m currently seeking freelance, contract, and part-time opportunities where I can help teams elevate their design, strengthen their brand presence, and deliver meaningful, results-driven creative.

Rebecca Durkin

I’m a creative leader and freelance graphic designer who loves turning complicated business problems into clear, impactful design solutions. I’ve worked across large organizations and agencies, building scalable systems, improving workflows, and creating work that connects with people—driving results like saving $200K+ and supporting tools used by 50,000+ employees. While I can set the big-picture vision, I’m equally comfortable getting hands-on with execution across brand, digital, and visual design, blending strategy and storytelling to create clarity and cohesion at every touchpoint. I’m currently seeking freelance, contract, and part-time opportunities where I can help teams elevate their design, strengthen their brand presence, and deliver meaningful, results-driven creative.

Available to hire

I’m a creative leader and freelance graphic designer who loves turning complicated business problems into clear, impactful design solutions. I’ve worked across large organizations and agencies, building scalable systems, improving workflows, and creating work that connects with people—driving results like saving $200K+ and supporting tools used by 50,000+ employees.

While I can set the big-picture vision, I’m equally comfortable getting hands-on with execution across brand, digital, and visual design, blending strategy and storytelling to create clarity and cohesion at every touchpoint. I’m currently seeking freelance, contract, and part-time opportunities where I can help teams elevate their design, strengthen their brand presence, and deliver meaningful, results-driven creative.

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Language

English
Fluent

Work Experience

Design Manager at Capital One
August 1, 2024 - Present
Drove annual creative budget planning and contract renewals; audited year-over-year spend; built project roadmaps; achieved $50k budget reduction. Initiated cross-team collaboration to streamline campaign resourcing; led an enterprise-wide associate campaign with scalable assets to improve brand consistency, efficiency, and partnerships. Led volunteer activities at a 1,500+ attendee event, managing a breakout session for 100+ associates after a fireside chat with Jennifer Garner; coordinated real-time program timing and a networking luncheon and raffle; achieved 86% satisfaction.
Principal Designer at Capital One
August 1, 2022 - August 1, 2024
Spearheaded creative strategy and execution for a high-impact internal event featuring Brené Brown; launched bold promotional assets across internal channels; drove ~6k attendees and ~12k intranet visits with 96.5% overall satisfaction. Reduced design spend by nearly $200k YoY by identifying cost-saving opportunities and prioritization. Introduced an open-source approach for delivering campaign assets; developed scalable intranet landing page templates for ~50k associates to empower communicators.
Senior Designer at Capital One
September 1, 2017 - August 1, 2022
Led concept, design, and cross-functional launch of a digital onboarding guide, quickly adopted as the go-to tool for mapping new hire milestones; boosted manager confidence and onboarding efficiency. Demonstrated expert proficiency in Adobe Creative Suite. Co-created and branded a series of team engagement exercises with learning consultants; launched an internal referral program that drove over 9,000 referrals and 91 hires in six months; established a scalable program for enterprise use.
Associate Creative Director at Padilla
June 1, 2015 - July 1, 2017
Led cross-functional collaboration with account teams, clients, copywriters, UX designers, and developers to deliver creative solutions across B2C, B2B, healthcare, food & beverage, higher education, and manufacturing. Drove new business growth by contributing to RFP pitches; mentored junior designers to provide hands-on art direction for photo and video shoots to elevate visual impact.
Senior Art Director at Padilla
February 28, 2006 - May 31, 2015
Executed large-scale, cross-channel projects on time and within budget; owned concepts and marketing strategies; collaborated with clients and internal/external teams. Continuously explored innovative solutions to transform ideas into dynamic creative executions.
Freelance Graphic Designer at Self-Employed
November 28, 2025 - Present
Launched the next chapter of my career as a freelance designer, partnering with clients and teams to deliver impactful, fresh creative. Career Break: Personal Growth Focus (June 2025 - November 2025) provided space to reflect and recharge before returning to design work.
Career Break at Personal Growth
June 7, 2025 - November 29, 2025
Career break for personal growth; traveled, reconnected with loved ones, and recharged energy to return to design work.
Career Break
June 1, 2025 - November 1, 2025
Personal growth focus; traveled, reconnected with loved ones, and recharged to return to design work.

Education

Associate of Applied Science – Advertising Design at Fashion Institute of Technology
September 5, 1994 - June 14, 1995
Bachelor of Science – Fine Art Major at SUNY Oneonta
September 9, 1991 - May 19, 1995

Qualifications

PRSA Richmond Award 2024 – Event design for internal associates across 4 geographic locations
January 1, 2024 - January 12, 2026
PRSA Richmond Award 2023 – Internal website for Capital One - Card Connected Hybrid Work Campaign
January 1, 2023 - January 12, 2026
Take the Cake Award 2017 – Outstanding design of Capital One’s associate onboarding creative
January 1, 2017 - January 12, 2026

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Other, Financial Services, Education