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I am an experienced CRM professional with over three years in data-driven omnichannel campaigns. Skilled in CRM strategy, data analysis, and visualization, I hold a Master’s degree in Digital Marketing & Data Science from Emlyon Business School. I am passionate about leveraging digital marketing techniques and data insights to optimize customer engagement and campaign performance. Currently based in Paris, I have worked in international environments including roles at the International Chamber of Commerce in Paris and Perfect Diary in Beijing. I am actively seeking a permanent or fixed-term contract role in digital marketing and am available to start immediately.…I am an experienced CRM professional with over three years in data-driven omnichannel campaigns. Skilled in CRM strategy, data analysis, and visualization, I hold a Master’s degree in Digital Marketing & Data Science from Emlyon Business School. I am passionate about leveraging digital marketing techniques and data insights to optimize customer engagement and campaign performance. Currently based in Paris, I have worked in international environments including roles at the International Chamber of Commerce in Paris and Perfect Diary in Beijing. I am actively seeking a permanent or fixed-term contract role in digital marketing and am available to start immediately.

Xin DU

Digital Marketer, Marketing Strategist, Data Analyst, +1

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I am an experienced CRM professional with over three years in data-driven omnichannel campaigns. Skilled in CRM strategy, data analysis, and visualization, I hold a Master’s degree in Digital Marketing & Data Science from Emlyon Business School. I am passionate about leveraging digital marketing techniques and data insights to optimize customer engagement and campaign performance. Currently based in Paris, I have worked in international environments including roles at the International Chamber of Commerce in Paris and Perfect Diary in Beijing. I am actively seeking a permanent or fixed-term contract role in digital marketing and am available to start immediately.…I am an experienced CRM professional with over three years in data-driven omnichannel campaigns. Skilled in CRM strategy, data analysis, and visualization, I hold a Master’s degree in Digital Marketing & Data Science from Emlyon Business School. I am passionate about leveraging digital marketing techniques and data insights to optimize customer engagement and campaign performance. Currently based in Paris, I have worked in international environments including roles at the International Chamber of Commerce in Paris and Perfect Diary in Beijing. I am actively seeking a permanent or fixed-term contract role in digital marketing and am available to start immediately.

Available to hire

I am an experienced CRM professional with over three years in data-driven omnichannel campaigns. Skilled in CRM strategy, data analysis, and visualization, I hold a Master’s degree in Digital Marketing & Data Science from Emlyon Business School. I am passionate about leveraging digital marketing techniques and data insights to optimize customer engagement and campaign performance.

Currently based in Paris, I have worked in international environments including roles at the International Chamber of Commerce in Paris and Perfect Diary in Beijing. I am actively seeking a permanent or fixed-term contract role in digital marketing and am available to start immediately.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

French

Beginner

Work Experience

CRM Intern at International Chamber of Commerce

February 28, 2025 - August 14, 2025

Executed over 300 email journeys using Microsoft Dynamics 365, generating more than 400 qualified leads. Built automated re-engagement flows that increased open rates by 32%. Conducted A/B tests improving click-through rates by 15% and re-engagement across 170+ countries. Cleansed and deduplicated member data to enhance database accuracy and campaign targeting. Delivered monthly training and created user guides to boost CRM adoption and campaign efficiency. Coordinated with international teams to ensure timely campaign deployment and deliverability across markets.

CRM Specialist at Perfect Diary

September 30, 2020 - August 14, 2025

Managed multi-channel CRM campaigns including Email, SMS, and Push notifications focusing on targeting, routing, and deliverability. Increased reactivation rate by 17% through lifecycle segmentation and personalized win-back flows. Tracked KPIs such as open rates, CTR, and ROI, delivering weekly reports to marketing and e-commerce teams. Analyzed user behavior and product preferences to optimize segmentation, boosting repeat purchase rates by 12%. Developed lifecycle marketing strategies to improve customer acquisition, retention, and lifetime value, reducing user inactivity.