I am David P. Watkins, a senior communications and marketing professional with a track record of growing brands from local to national scale across travel, sports, and entertainment. My experience spans marketing, digital strategy, brand development, and operations, with a practical, hands-on approach that delivers measurable results. I’m deeply passionate about venue and entertainment marketing and operations, and I’ve led partnerships, campaigns, and event production for leagues like the CFL and CHL, as well as major industry events. I thrive on turning complex programs into clear, revenue-driving initiatives that connect teams, fans, and partners.…

David Watkins

I am David P. Watkins, a senior communications and marketing professional with a track record of growing brands from local to national scale across travel, sports, and entertainment. My experience spans marketing, digital strategy, brand development, and operations, with a practical, hands-on approach that delivers measurable results. I’m deeply passionate about venue and entertainment marketing and operations, and I’ve led partnerships, campaigns, and event production for leagues like the CFL and CHL, as well as major industry events. I thrive on turning complex programs into clear, revenue-driving initiatives that connect teams, fans, and partners.…

Available to hire

I am David P. Watkins, a senior communications and marketing professional with a track record of growing brands from local to national scale across travel, sports, and entertainment. My experience spans marketing, digital strategy, brand development, and operations, with a practical, hands-on approach that delivers measurable results.
I’m deeply passionate about venue and entertainment marketing and operations, and I’ve led partnerships, campaigns, and event production for leagues like the CFL and CHL, as well as major industry events. I thrive on turning complex programs into clear, revenue-driving initiatives that connect teams, fans, and partners.

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Language

English
Fluent

Work Experience

Travel Consultant at Expedia Cruises
January 1, 2023 - Present
Provide travel consultancy and support for cruise customers.
Founder at LOUD Sports and Entertainment
January 1, 2014 - Present
Founder of LOUD, helping clients understand customers and amplify digital strategies for sports and entertainment sectors; worked with CFL, CHL, CPL, Commerce Dynamics, and DASH; built client base from zero to 43 organizations.
Vice President, Digital at Lulu Canada (dba MRX)
January 1, 2008 - January 1, 2011
Pitched, signed, designed, and launched national partnerships; built networks of sites for CFL and CHL; recruited and managed partners; digital evangelist; promoted major events such as the 44th Vanier Cup.
Senior Director at Hamilton Tiger-Cats
January 1, 2011 - January 1, 2014
Oversaw external communications, research, analytics, and regionalization. Increased regional ticket sales by 30%; built relationships with municipal and provincial officials; managed public affairs within CFL regionalization.
VP, Business Development at CANOE.ca
January 1, 1998 - January 1, 2006
Led prospecting, recruitment and maintenance of content and marketing partnerships; managed operational teams; privacy responsibilities.
Executive Producer, Development at CANOE.ca
January 1, 2001 - January 1, 2004
Part of skeleton management team tasked with transforming Canoe network into a break-even operation.
Executive Producer, SLAM! Sports at CANOE.ca
January 1, 1998 - January 1, 2001
Led top Canadian sports website; managed staff and partnerships; collaborated with leagues, teams, events and FAN590 to support advertising sales and promotional objectives; maintained relationships with CFL, AHL, CHL, MLB and others.
Director of Communications at Toronto Argonauts
January 1, 1991 - January 1, 1994
Recruited to manage media/public relations during ownership; oversaw communications operations.
Vice President, Business at Toronto Argonauts
January 1, 1995 - January 1, 1998
Managed all front office operations including public relations and staff supervision; contributed to record attendance.
Marketing/PR at Hamilton Entertainment and Convention Facilities Inc. (HECFI)
January 1, 1988 - January 1, 1991
Participated in Ron Joyce NHL bid and assisted event promoters with marketing/PR.

Education

Bachelor of Applied Arts, Radio and Television Arts at Ryerson Polytechnic Institute
January 11, 2030 - January 16, 2026

Qualifications

SMARTSERVE certification
January 11, 2030 - January 16, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services

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