Hi! I'm Parth Dwivedi, a passionate UX Designer and Researcher with over 5 years of experience creating user-centered digital experiences in fintech, e-commerce, and enterprise software. With a Master’s degree in Design Management from the Savannah College of Art & Design in the USA, I love bridging research insights with intuitive design to craft solutions that truly resonate with users and deliver measurable business impact. I've had the privilege of working with cross-functional teams both in India and the US, gaining a unique global perspective on diverse user needs. Whether it’s redesigning enterprise dashboards or shaping startup branding and packaging, I enjoy translating complex challenges into elegant, functional, and enjoyable digital products.

Parth Dwivedi

Hi! I'm Parth Dwivedi, a passionate UX Designer and Researcher with over 5 years of experience creating user-centered digital experiences in fintech, e-commerce, and enterprise software. With a Master’s degree in Design Management from the Savannah College of Art & Design in the USA, I love bridging research insights with intuitive design to craft solutions that truly resonate with users and deliver measurable business impact. I've had the privilege of working with cross-functional teams both in India and the US, gaining a unique global perspective on diverse user needs. Whether it’s redesigning enterprise dashboards or shaping startup branding and packaging, I enjoy translating complex challenges into elegant, functional, and enjoyable digital products.

Available to hire

Hi! I’m Parth Dwivedi, a passionate UX Designer and Researcher with over 5 years of experience creating user-centered digital experiences in fintech, e-commerce, and enterprise software. With a Master’s degree in Design Management from the Savannah College of Art & Design in the USA, I love bridging research insights with intuitive design to craft solutions that truly resonate with users and deliver measurable business impact.

I’ve had the privilege of working with cross-functional teams both in India and the US, gaining a unique global perspective on diverse user needs. Whether it’s redesigning enterprise dashboards or shaping startup branding and packaging, I enjoy translating complex challenges into elegant, functional, and enjoyable digital products.

See more

Language

English
Advanced
Hindi
Advanced

Work Experience

Co-founder & UX Designer at DropMix
April 30, 2025 - July 17, 2025
Co-founded a beverage startup and led UX strategy, ensuring seamless user flows across web and mobile platforms. Conducted user research including surveys and usability testing to refine wireframes and prototypes, improving user satisfaction and shopping experiences. Designed packaging and visual identity blending premium aesthetics with functional solutions, enhancing brand recognition and market reception.
Co-founder & UX Designer at DropMix
April 30, 2025 - July 17, 2025
Co-founded a beverage startup, DropMix, and drove UX strategy from the ground up, ensuring seamless user flows for the website and mobile platform. Conducted user research, including surveys and usability testing, to iterate on wireframes and prototypes, resulting in improved user satisfaction and optimized shopping experiences. Designed packaging and visual identity systems for the brand, blending premium aesthetics with functional packaging solutions, positively impacting brand recognition and market reception.
UX Designer at Alpha Software Technologies
May 31, 2024 - July 17, 2025
Developed service blueprints, personas, and journey maps to streamline product development and improve product performance. Designed an internal data dashboard to enhance stakeholder engagement, leading to a 20% increase in team collaboration. Improved recruitment workflows through targeted UX improvements, boosting recruiter productivity by 20% and reducing operational inefficiencies.
UX Designer at Alpha Software Technologies
May 31, 2024 - July 17, 2025
Developed comprehensive service blueprints, personas, and journey maps to streamline product development and enhance internal product performance. Designed an internal data dashboard for stakeholder engagement, facilitating data-driven decision-making and improving team collaboration by 20%. Enhanced recruitment process workflows through targeted UX improvements, reducing operational inefficiencies and increasing recruiter productivity by 20%.
Freelance UX Designer
May 1, 2024 - Present
Spearheaded the design of Plantify, a mobile app enabling personalized plant recommendations that boosted user satisfaction and retention. Conducted thorough user research to identify pain points and optimize user flows, enhancing task completion and experience. Developed high-fidelity prototypes for a Project Management Dashboard to improve workflow efficiency. Applied design thinking and usability principles to deliver clean and intuitive digital solutions, elevating user satisfaction.
Freelance UX Designer at Freelance
May 1, 2024 - Present
Spearheaded the design of Plantify, a mobile application enabling users to make informed plant summary through personalized recommendations, resulting in improved user satisfaction and increased app retention. Conducted in-depth user research to identify pain points and optimize user journeys, significantly improving task completion rates and overall experience. Developed high-fidelity prototypes for a Project Management Dashboard, streamlining task tracking, team performance metrics, and project timelines for improved workflow efficiency. Applied design thinking methodologies and usability principles to deliver clean, visually appealing, and functionally intuitive digital solutions, enhancing user satisfaction.
UX Designer at FINRA
August 31, 2023 - July 17, 2025
Led E-Bill product design optimization, resulting in a 40% increase in user engagement through mobile-first, responsive strategies. Implemented design enhancements that increased click-through rates by 25% across platforms. Conducted usability studies, A/B testing, and interviews to inform design decisions, significantly streamlining workflows and reducing manual effort.
UX Designer at FINRA
August 31, 2023 - July 17, 2025
Led the design optimization of E-Bill products, improving user engagement by 40% through targeted enhancements and mobile-first design strategies. Introduced responsive design strategies that increased click-through rates (CTR) by 25% across mobile and desktop platforms, ensuring consistent, high-quality user experiences. Conducted usability studies, A/B testing, and user interviews to inform design decisions, resulting in a significant reduction in manual effort through streamlined workflows.
UX Researcher at Capital One
March 31, 2022 - July 17, 2025
Enhanced commercial credit card application UX by identifying pain points and aligning designs with stakeholder needs. Led usability testing and feedback sessions that reduced bounce rates by 30% and improved onboarding conversion. Collaborated with cross-functional teams to optimize product flows, significantly reducing account opening times.
UX Researcher at Capital One
March 31, 2022 - July 17, 2025
Enhanced the user experience of a commercial credit card application by identifying pain points and aligning design solutions with stakeholder needs. Led usability testing and user feedback sessions, reducing the bounce rate by 30% and improving onboarding conversion rates. Collaborated closely with cross-functional teams to optimize the product’s flow, resulting in a significant reduction in account opening times.
UX Designer at Big Data Technologies
November 30, 2021 - July 17, 2025
Identified project goals and selected research methods to drive product outcomes for a financial savings app. Delivered rapid design iterations and low-fidelity prototypes to stakeholders, ensuring early-stage validation. Applied user insights to improve engagement strategies and product-market fit.
UX Designer at Big Data Technologies
November 30, 2021 - July 17, 2025
Identified key project goals and selected the most effective research methods (ethnographic studies, surveys, usability testing) to drive product outcomes for a financial savings app. Delivered rapid design iterations and presented low-fidelity prototypes to stakeholders, ensuring early-stage validation and alignment with business goals. Improved product outcomes by applying user insights, resulting in more effective engagement strategies and better product-market fit.
UX Designer at JP Morgan Chase
September 30, 2021 - July 17, 2025
Led UX enhancements for commercial card applications, improving usability through collaboration. Conducted usability testing with over 30 users, resolving pain points that led to a 30% improvement in user flow and engagement. Provided data-driven insights and recommendations that informed product strategy and improved workflows.
UX Designer at JP Morgan Chase
September 30, 2021 - July 17, 2025
Led user experience enhancements for a commercial card application, improving product usability through cross-functional collaboration. Conducted usability testing with over 30 users, identifying and resolving key pain points that led to a 30% improvement in user flow and engagement. Delivered data-driven insights and design recommendations to senior product teams, informing the product’s strategic direction and improving account management workflows.

Education

Master of Arts at Savannah College of Art & Design
January 1, 2019 - December 31, 2021
Bachelor of Architecture at Manipal University Jaipur
January 1, 2013 - December 31, 2018
Master of Arts at Savannah College of Art & Design
January 1, 2019 - December 31, 2021
Bachelor of Architecture at Manipal University Jaipur
January 1, 2013 - December 31, 2018

Qualifications

User Experience Research and Design
January 1, 2022 - December 31, 2022
Certified ScrumMaster (CSM)
January 1, 2023 - December 31, 2023
User Experience Research and Design — Nielsen Norman Group
January 1, 2022 - December 31, 2022
Certified ScrumMaster (CSM) — Scrum Alliance
January 1, 2023 - December 31, 2023

Industry Experience

Financial Services, Consumer Goods, Retail, Software & Internet