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I specialize in revenue alignment and structural clarity to diagnose stalled growth, uncover competitive and internal misalignment, and design data-driven strategies that restore momentum. I partner with founders and leadership teams to position the business, improve go-to-market effectiveness, and drive sustainable growth across US and APAC markets. My work integrates positioning, revenue architecture, and capital efficiency to align leadership intent with front-line execution. I deliver measurable impact through pipeline optimization, ABM/A BX account-based growth, and cross-functional program governance that accelerates revenue and strengthens enterprise close velocity.…I specialize in revenue alignment and structural clarity to diagnose stalled growth, uncover competitive and internal misalignment, and design data-driven strategies that restore momentum. I partner with founders and leadership teams to position the business, improve go-to-market effectiveness, and drive sustainable growth across US and APAC markets. My work integrates positioning, revenue architecture, and capital efficiency to align leadership intent with front-line execution. I deliver measurable impact through pipeline optimization, ABM/A BX account-based growth, and cross-functional program governance that accelerates revenue and strengthens enterprise close velocity.

Diana Chang

ABM Marketer, Marketing Consultant, Marketing Strategist, +6

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I specialize in revenue alignment and structural clarity to diagnose stalled growth, uncover competitive and internal misalignment, and design data-driven strategies that restore momentum. I partner with founders and leadership teams to position the business, improve go-to-market effectiveness, and drive sustainable growth across US and APAC markets. My work integrates positioning, revenue architecture, and capital efficiency to align leadership intent with front-line execution. I deliver measurable impact through pipeline optimization, ABM/A BX account-based growth, and cross-functional program governance that accelerates revenue and strengthens enterprise close velocity.…I specialize in revenue alignment and structural clarity to diagnose stalled growth, uncover competitive and internal misalignment, and design data-driven strategies that restore momentum. I partner with founders and leadership teams to position the business, improve go-to-market effectiveness, and drive sustainable growth across US and APAC markets. My work integrates positioning, revenue architecture, and capital efficiency to align leadership intent with front-line execution. I deliver measurable impact through pipeline optimization, ABM/A BX account-based growth, and cross-functional program governance that accelerates revenue and strengthens enterprise close velocity.

Available to hire

I specialize in revenue alignment and structural clarity to diagnose stalled growth, uncover competitive and internal misalignment, and design data-driven strategies that restore momentum. I partner with founders and leadership teams to position the business, improve go-to-market effectiveness, and drive sustainable growth across US and APAC markets.

My work integrates positioning, revenue architecture, and capital efficiency to align leadership intent with front-line execution. I deliver measurable impact through pipeline optimization, ABM/A BX account-based growth, and cross-functional program governance that accelerates revenue and strengthens enterprise close velocity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Marketing Consultant at PeerEmed Inc.

December 31, 2012 - September 30, 2025

Revamped website and brand roadmap; helped secure $500K in Series A funding; recruited and managed web development team; contributed to strategic growth that led to a company acquisition by Varian Medical System for $4M in 2012.

Principal Consultant Partner at DYC Marketing

February 1, 2012 - Present

Partnered with executive teams to diagnose revenue bottlenecks and realign market positioning, sales strategy, and growth architecture for high-value accounts. Led structural GTM recalibration initiatives connecting strategy to measurable revenue outcomes. Designed and implemented integrated growth frameworks across marketing, sales, and CRM systems to eliminate inefficiencies, improve pipeline quality, and strengthen conversion velocity. Translated competitive insights and performance data into executive-level decision guidance. Delivered consistent measurable impact, including improved capital efficiency, accelerated revenue momentum, and stronger alignment between leadership intent and frontline execution. Directed account-based growth transformations and multi-channel enterprise campaign execution to lift pipeline and improve enterprise close velocity. Provided guidance across program governance and agile execution to drive ARR milestones.

Senior Marketing Consultant at DYCMarketing

February 1, 2012 - Present

Partnering with executive teams to transform market opportunity into measurable revenue by aligning strategy, sales, and marketing around the accounts that matter most. Lead GTM planning, campaign orchestration, and marketing automation strategies that drive sustainable growth. Recognized for delivering measurable impact: accelerating pipeline, improving conversion, and equipping leadership with data-driven decisions.

Senior Marketing Campaign Consultant at DYCMarketing

February 1, 2012 - Present

Partnering with executive teams to transform market opportunity into measurable revenue by aligning strategy, sales, and marketing around the accounts that matter. Lead GTM planning, campaign orchestration, and marketing automation strategies that drive sustainable growth. Skilled at turning insights into execution — designing buyer-journey content strategies, optimizing cross-channel engagement, and building workflows that convert. Recognized for delivering measurable impact: accelerating pipeline, improving conversion, and equipping leadership with data-driven decisions.

Senior Marketing Campaign Consultant at DYC Marketing

January 31, 2012 - Present

Lead GTM planning, multi-region ABM and demand-gen campaigns; build cross-channel automation workflows; accelerate pipeline, improve conversions, and equip leadership with data-driven decisions. Established 90-day execution roadmaps with revenue milestones and aligned cross-functional teams to ARR targets. Drove CRM adoption and streamlined Salesforce workflows, improving MQL-to-SQL conversions.

Marketing Consultant at PeerEMed Inc.

December 31, 2011 - September 29, 2025

Took the business concept to the next level by revamping the website and its function, developing a brand-new intuitive roadmap and successfully assisted the fund to acquire $500K during series A. Recruited and managed web development team. Varian Medical System acquired PeerEmed for $4M in 2012. Translated business concept and objectives to technical requirements. Provided speedy and excellent tech support to our clients.

Marketing at Stanford University School of Medicine

December 31, 2010 - September 30, 2025

Marketing for Residency & Fellowship Program, coordinating outreach and program materials to support recruitment and education initiatives.

Marketing Director at PeerE Med Inc.

January 1, 2009 - January 1, 2012

Led brand repositioning and digital platform transformation to support a successful $500K Series A raise. Directed cross-functional web development efforts and translated business strategy into scalable technical requirements. Contributed to early-stage growth and execution leading up to the company acquisition by Varian Medical Systems for $4M in 2012.

Marketing Consultant at PeerEMed Inc.

January 1, 2009 - December 31, 2012

Marketing for Residency & Fellowship Program at Stanford University School of Medicine

January 1, 2006 - December 31, 2010

Marketing for Residency & Fellowship Program