Diana Chang

Senior Marketing Campaign Consultant at DYC Marketing

Lead GTM planning, multi-region ABM and demand-gen campaigns; build cross-channel automation workflows; accelerate pipeline, improve conversions, and equip leadership with data-driven decisions. Established 90-day execution roadmaps with revenue milestones and aligned cross-functional teams to ARR targets. Drove CRM adoption and streamlined Salesforce workflows, improving MQL-to-SQL conversions.

Marketing Consultant at PeerEmed Inc.

Revamped website and brand roadmap; helped secure $500K in Series A funding; recruited and managed web development team; contributed to strategic growth that led to a company acquisition by Varian Medical System for $4M in 2012.

Marketing at Stanford University School of Medicine

Marketing for Residency & Fellowship Program, coordinating outreach and program materials to support recruitment and education initiatives.

Senior Marketing Campaign Consultant at DYCMarketing

Partnering with executive teams to transform market opportunity into measurable revenue by aligning strategy, sales, and marketing around the accounts that matter. Lead GTM planning, campaign orchestration, and marketing automation strategies that drive sustainable growth. Skilled at turning insights into execution — designing buyer-journey content strategies, optimizing cross-channel engagement, and building workflows that convert. Recognized for delivering measurable impact: accelerating pipeline, improving conversion, and equipping leadership with data-driven decisions.

Marketing Consultant at PeerEMed Inc.

Took the business concept to the next level by revamping the website and its function, developing a brand-new intuitive roadmap and successfully assisted the fund to acquire $500K during series A. Recruited and managed web development team. Varian Medical System acquired PeerEmed for $4M in 2012. Translated business concept and objectives to technical requirements. Provided speedy and excellent tech support to our clients.

Senior Marketing Consultant at DYCMarketing

Partnering with executive teams to transform market opportunity into measurable revenue by aligning strategy, sales, and marketing around the accounts that matter most. Lead GTM planning, campaign orchestration, and marketing automation strategies that drive sustainable growth. Recognized for delivering measurable impact: accelerating pipeline, improving conversion, and equipping leadership with data-driven decisions.

Marketing Consultant at PeerEMed Inc.

Took the business concept to the next level by revamping the website and its function, developing a brand-new intuitive roadmap and successfully assisted the fund to acquire $500K during series A. Recruited and managed web development team. Varian Medical System acquired PeerEmed for $4M in 2012. Translated business concept and objectives to technical requirements. Provided speedy and excellent tech support to our clients.