Marketing & Events Strategist at Olympic International

Led full-funnel marketing to sophisticated decision makers, supporting a $130M revenue strategy. Developed and managed a marketing budget spanning digital campaigns, events, brand initiatives, and direct sales support. Launched brand awareness tracking and market research initiatives, incorporating NPS data to quantify marketing & sales impact. Facilitated executive-level workshops to align and refine the company’s brand identity, mission, and values. Built full-funnel campaign frameworks and lead-nurture programs across key verticals, boosting lead conversion and visibility. Executed high-impact events (12+ annually), including trade shows, product launches, and large hosted industry events.

Marketing & Events Strategist at Olympic International

Led full-funnel marketing to sophisticated decision makers, supporting a $130M revenue strategy. Developed and managed a marketing budget spanning digital campaigns, events, brand initiatives, and direct sales support. Launched brand awareness tracking and market research initiatives, incorporating NPS data to quantify marketing & sales impact. Facilitated executive-level workshops to align and refine the company’s brand identity, mission, and values. Built full-funnel campaign frameworks and lead-nurture programs across key verticals, boosting lead conversion and visibility. Executed high-impact events (12+ annually), including trade shows, product launches, and large hosted industry events.

Marketing & Events Strategist at Olympic International

Led full-funnel marketing to sophisticated decision makers as part of a $130M revenue strategy. Developed and managed a marketing budget covering digital campaigns, events, brand initiatives, and direct sales support. Launched brand awareness tracking and market research with NPS data to quantify marketing and sales impact. Facilitated executive workshops to align brand identity, mission, and values. Built full-funnel campaign frameworks and lead-nurture programs across key verticals, improving lead conversion and visibility. Executed 12+ high-impact events annually, including trade shows, product launches, and large hosted industry events.

Marketing Manager at Leading Edge Group & Climeaction

Owned all marketing activity across three international markets, managing a $500K annual budget and leading a team of 3. Developed sector-specific B2B marketing strategies targeting decision-makers in healthcare, manufacturing, and local government. Led persona-based segmentation in collaboration with the CEO and board, driving messaging, content, and campaign planning. Executed multi-channel demand generation campaigns (Google Ads, SEO, LinkedIn, email), focused on personalized outreach and high-value accounts. Increased Lean Belt training sales 76% YoY through refined targeting, optimized landing pages, and advanced conversion tracking. Supported the launch of Climeaction sustainability business unit — owned brand, messaging, and go-to-market execution, scaling to 30+ staff. Executed multi-channel ABM campaigns for institutional accounts, improving pipeline visibility and account conversion rates. Coordinated a full website redesign and international migration to AWS, supporting in

Marketing Manager at Leading Edge Group & Climeaction

Owned marketing across three international markets, managing a $500K annual budget and a team of 3. Developed sector-specific B2B marketing strategies targeting decision-makers in healthcare, manufacturing, and local government. Led persona-based segmentation with the CEO and board, driving messaging, content, and campaign planning. Executed multi-channel demand generation campaigns (Google Ads, SEO, LinkedIn, email), focused on personalized outreach and high-value accounts. Drove ABM campaigns for institutional accounts, improving pipeline visibility and account conversion rates. Supported the launch of Climeaction sustainability unit, scaling to 30+ staff. Coordinated website redesign and AWS migration to boost global visibility.

Marketing Manager at Leading Edge Group & Climeaction

Owned all marketing activity across three international markets, managing a $500K annual budget and leading a team of 3. Developed sector-specific B2B marketing strategies targeting decision-makers in healthcare, manufacturing, and local government. Led persona-based segmentation with the CEO and board, driving messaging, content, and campaign planning. Executed multi-channel demand generation campaigns (Google Ads, SEO, LinkedIn, email), focused on personalized outreach and high-value accounts. Increased Lean Belt training sales 76% YoY through refined targeting, optimized landing pages, and advanced conversion tracking. Supported the launch of Climeaction sustainability business unit — owned brand, messaging, and go-to-market execution, scaling to 30+ staff. Executed multi-channel ABM campaigns for institutional accounts, improving pipeline visibility and account conversion rates. Coordinated a full website redesign and international migration to AWS, supporting increased global vi

Marketing Manager – prev. Marketing Executive at Funactive Ltd

Led digital strategy across web, search, and social, driving lead and revenue growth. Doubled paid Google Ads leads (57 to 105 monthly) and quadrupled inbound leads, fueling team expansion and sales growth. Designed and launched 4 new websites, improving UX, traffic, and conversion rates. Built and led a marketing team to support rapid growth and increasing campaign complexity.

Marketing Manager – Prev. Marketing Executive at Funactive Ltd

Led digital strategy across web, search, and social, driving record-breaking lead and revenue growth. Doubled paid Google Ads leads (57 to 105 monthly) and scaled all inbound leads 4x, fueling team expansion and sales growth. Designed & launched 4 new websites, significantly boosting UX, traffic, and conversion rates. Built and led a new marketing team to support rapid growth and increasing campaign complexity.

Marketing Manager – prev. Marketing Executive at Funactive Ltd

Led digital strategy across web, search, and social, driving record-breaking lead and revenue growth. Doubled paid Google Ads leads (57 to 105 monthly) and scaled all inbound leads 4x, fueling team expansion and sales growth. Designed & launched 4 new websites, significantly boosting UX, traffic, and conversion rates. Built and led a new marketing team to support rapid growth and increasing campaign complexity.

Digital Marketing Intern at Design & Crafts Council of Ireland

Supported digital marketing, content, and social media strategy for small businesses, improving visibility and lead generation.

Digital Marketing Intern at Design & Crafts Council of Ireland

Supported digital marketing, content, and social media strategy for small businesses, improving visibility and lead generation.