Available to hire
I’m a senior digital and graphic designer with 25 years of experience shaping visual identities, branding, and digital campaigns for global brands. I am an Adobe Certified Professional and an early adopter of generative AI creative workflows since 2022, combining strategy, UX and aesthetics to deliver meaningful experiences. I work remotely across Europe and America and am fluent in English and Spanish.
Most recently, I led art direction at Minor Hotel Group, driving spatial branding programs across Europe and the Americas, delivering €1M+ projects and increasing brand engagement. I collaborate with cross-functional teams and top brands such as L’Oréal Paris, Bosch and Vodafone, and I’m passionate about blending design thinking with AI tools to push the boundaries of creative work.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Spatial Designer, Art Director, Experiential Designer and Immersive Brand Designer at Minor Hotels
January 1, 2014 - PresentMain responsible for creating ambitious spatial design projects worldwide along with experiential design, visual storytelling for spaces, and immersive branding. Worked with prestigious architectural firms on flagship hospitality projects including nhow Hotels across multiple international locations. Developed marketing actions and materials supporting both offline and online brand presence. Reported directly to the CMO of the multinational hospitality corporation.
Digital and Graphic Designer at Various agencies including Craft Worldwide (McCann Group), Burson Cohn & Wolfe, Telecoming, Evercom, Tribeca Media
December 31, 2018 - August 1, 2025Developed skills in online advertising, print graphic design, brand design, infographic design, social media design, motion graphics, web design with Wordpress, and web animation including HTML/js. Worked with global brands such as Coca Cola, Adidas, Paramount Pictures, Disney, Playstation, LÓreal Paris, and many others over a 16-year career.
Spatial Designer, Art Director, Experiential Designer and Immersive Brand Designer at Minor Hotels
January 1, 2014 - PresentResponsible for creating ambitious spatial design projects around the world combined with experiential design, visual storytelling for spaces, and immersive branding. Worked on international flagship hotel projects collaborating with prestigious architectural firms such as OMA and Rafael De La Hoz. Developed marketing actions and materials to support projects and enhance the brands' online and offline presence.
Digital and Graphic Designer at Various Agencies including Craft Worldwide (McCann Group), Burson Cohn & Wolfe, Telecoming, Evercom, Tribeca Media
December 31, 2018 - August 1, 2025Developed skills in online advertising, print graphic design, brand design, infographic design, social media design, motion graphics, web design (WordPress), and web animation (HTML/js animation). Worked for global brands including Coca Cola, Adidas, Paramount Pictures, Disney, PlayStation, and many others over a 16 year career.
Senior Graphic Designer & Art Director at Minor Hotel Group
June 1, 2025 - September 4, 2025Led spatial branding and immersive design projects across business and luxury hotel chains in Europe and America for Minor, one of the largest hospitality corporations worldwide. Reported directly to the multinational CMO. Spearheaded premium hospitality projects valued over €1M, delivering 10+ large scale projects with 100% on-time completion. Collaborated with cross-functional teams including top architects and interior designers. Developed marketing materials to support brand presence both online and offline, increasing brand engagement by 35%. Internationally recognized for work including an interview with Forbes Magazine.
Senior Digital Designer at Craft Worldwide - McCann Group
January 1, 2018 - September 4, 2025Created over 200 digital display banner campaigns across multiple platforms and formats, meeting strict requirements and working with accounts exceeding €100K. Led social media designs for brands such as Heineken and Mahou. Developed infographics and digital branding for Fortune 500 brands. Managed the digital design department and orchestrated collaboration across 15+ cross-functional teams. Delivered 100+ projects including landing pages, animations, and digital branding for global brands like Adidas, Disney, McDonald's and more.
Senior Digital Designer at Evercom
October 1, 2016 - September 4, 2025Led digital campaigns, online advertising, social media advertising, brand design, and print design for multiple Fortune 500 clients including Coca-Cola, L'Oréal Paris, Maybelline, Swarovski and Purina. Delivered 50+ projects with 100% on-time completion and client satisfaction. Executed social media ad campaigns, display banners, motion and branding design across various platforms.
Senior Digital Designer at Telecoming / Burson Cohn & Wolfe
April 1, 2014 - September 4, 2025Worked remotely in a hybrid role leading digital design initiatives including online advertising, social media, and infographic design. Managed online advertising campaigns exceeding €100K. Led social media creative for brands such as Heineken, Mahou, and Chicco, while managing collaboration among multiple teams.
Senior Digital & Graphic Designer at Tribeca Media
October 1, 2012 - September 4, 2025Full-time role focused on digital and graphic design, animation, motion graphics, art direction, and brand design and print design. Delivered 100+ projects including web design, landing pages, animations, and branded content for top global clients such as Playstation, Disney, Universal Pictures, Paramount Pictures, and McDonald's.
Senior Graphic Designer & Art Director at Minor Hotel Group
June 30, 2025 - September 4, 2025Led spatial branding and immersive design projects for over €1M premium hospitality projects across Europe and America. Delivered 10+ large-scale projects with 100% on-time completion. Collaborated with architects and interior designers on business and luxury hotel chains, reporting to the multinational CMO. Developed marketing actions and materials to support the projects and brands' online and offline presence. Increased brand engagement by 35% through strategic spatial branding initiatives. Work recognized internationally including an interview at Forbes Magazine.
Senior Digital Designer at Craft Worldwide - McCann Group
January 1, 2018 - September 4, 2025Created over 200 digital campaigns including animated and static display banner campaigns across multiple platforms and formats with strict requirements. Led social media design for brands such as Heineken and Mahou. Worked on accounts exceeding €100K, managing client satisfaction and on-time delivery.
Senior Digital Designer at Evercom
October 1, 2016 - September 4, 2025Delivered over 50 digital projects including social media, brand design, print design, online advertising, and campaigns for top brands like Coca-Cola, L’Oréal Paris, Swarovski, Purina, and Maybelline NYC. Emphasized 100% on-time completion with high client satisfaction for remote and hybrid work environments.
Senior Digital Designer at Telecoming & Burson Cohn & Wolfe (Hybrid)
April 1, 2014 - September 4, 2025Served as Senior Digital Designer for both companies simultaneously between 2012 and 2014. Led collaboration across 15+ cross-functional teams, managed online advertising campaigns exceeding €100K, and delivered 100+ projects including landing pages, animations, motion graphics, digital branding for global brands such as Adidas, Playstation, Disney, and McDonald's.
Senior Digital & Graphic Designer at Tribeca Media
October 1, 2012 - September 4, 2025Full-time on-site senior designer producing digital and graphic design work, including art direction, motion graphics, print design, animation, illustration, and copywriting. Handled projects for major entertainment industry clients and other high-profile brands.
Junior and Middleweight Designer at Multiple including MADRID CITY COUNCIL, TOYO ADVERTISING, AUTOPUBLISH
March 1, 2005 - September 4, 2025Various junior and mid-level design roles involving graphic design, multimedia, and print projects. Gained foundational skills and contributed to public and private sector projects in Madrid.
Senior Art Director & Graphic Designer at Evercom
January 1, 2025 - October 6, 2025Digital designer for the advertising multinational Telecoming. Specialist on Display Banner campaigns: creating master designs and sets of adaptations, working for multiple platforms and formats, meeting strict requirements. Banner design (animated and static); Banner adaptation.
Senior Art Director & Graphic Designer at Telecoming
January 1, 2025 - October 13, 2025Digital design and branding for Telecoming's display campaigns; master designs and adaptations for multiple platforms and formats; banner design (animated and static) and banner adaptation; overseeing spatial branding and experiential elements; reporting to CMO.
Senior Art Director & Graphic Designer at Evercom
January 1, 2018 - PresentDigital designer for the advertising multinational Telecoming. Specialist on Display Banner campaigns: creating master designs and sets of adaptations, working for multiple platforms and multiple formats, meeting strict requirements.
Senior Graphic Designer at Minor Hotel Group
June 1, 2025 - October 22, 2025Led spatial branding projects across Minor Hotel Group's portfolio, delivering immersive branding for luxury and business properties in Europe and the Americas. Directed design work for €1M+ premium hospitality projects, developing brand systems, marketing materials, and on-brand experiences across online and offline channels. Collaborated with architects and interior designers, coordinating cross-functional teams and ensuring 100% on-time delivery. Achieved a 35% increase in brand engagement through strategic spatial branding initiatives. Worked with global campaigns for brands such as L’Oréal Paris, Bosch, and Vodafone, delivering 50+ on-time projects with high client satisfaction.
Senior Digital Designer at Craft Worldwide - MCCann Group
January 1, 2018 - October 22, 2025Led digital design across multiple campaigns for top brands including Adidas, Bourjois Paris, Playstation, Disney, Universal Pictures, and Paramount. Executed landing pages, animations, motion graphics, display banners, and digital branding. Managed a team of designers across cross-functional groups; delivered 100+ projects with on-time delivery.
Senior Digital Designer at Evercom
October 1, 2016 - October 22, 2025Created 200+ digital campaigns across display banners, social media graphics, and infographics. Led online advertising campaigns with budgets over €100K; managed design for brands such as Heineken, Mahou, San Miguel, Control, Casual Play, Chicco; produced social media designs and branding assets.
Digital & Graphic Designer at Tribeca Media
April 1, 2012 - October 22, 2025Delivered 100+ projects for global brands including Adidas, Bourjois Paris, Playstation, Disney, Universal Pictures, Paramount Pictures, Diesel, Dockers, Cacharel, McDonalds. Created landing pages, animations, motion graphics, display banners, and digital branding; oversaw web designs and branding assets and content for campaigns.
Senior Digital Designer at Burson Cohn & Wolfe
February 1, 2014 - October 22, 2025Led the digital design department; managed online advertising campaigns exceeding €100K; coordinated 15+ cross-functional teams; delivered 100+ brand and digital design projects across campaigns for clients.
Senior Digital Designer at Telecoming
January 1, 2015 - October 22, 2025Designed digital assets and campaigns for telecom clients; remote/hybrid work; contributed to brand identity, online ads, and social media campaigns.
Senior Digital Designer at Toy Advertising
March 1, 2003 - October 22, 2025Early-career role focusing on advertising design; produced print and digital assets across campaigns.
Senior Digital Designer at Autopublish
March 1, 2005 - October 22, 2025Designed digital campaigns and website assets; collaborated on multi-platform ad campaigns.
Intern / Junior Designer at Madrid City Council
January 1, 2002 - October 22, 2025Junior and mid-level designer role during internship, contributing to design projects for municipal initiatives.
Senior Graphic Designer at Minor Hotel Group
January 1, 2018 - June 1, 2025Led spatial branding and immersive design for €1M+ premium hospitality projects across Europe and the Americas, reporting to the multinational CMO. Delivered 10+ large-scale projects with 100% on-time completion and collaborated with top architects and interior designers. Developed marketing actions and materials to support projects and the brands online and offline presence. Increased brand engagement by 35% through strategic spatial branding initiatives and earned international recognition, including a Forbes interview. Collaborated on campaigns for top brands (L’Oréal Paris, Bosch, Vodafone) and delivered 50+ projects with consistent on-time delivery and high client satisfaction.
Senior Digital Designer at Craft Worldwide - MCCANN Group
October 1, 2016 - January 1, 2018Created 200+ digital campaigns (display banners, animated and static) for multiple platforms and formats, meeting strict requirements. Led social media designs for brands with accounts exceeding €100K. Led the digital design department and coordinated 15+ cross-functional teams. Delivered 100+ projects (landing pages, animations, motion graphics, display banners, digital branding) for global brands such as Adidas, Bourjois Paris, PlayStation, Disney, Universal Pictures, Paramount Pictures, Diesel, Dockers, Cacharel, McDonalds, and more.
Senior Digital Designer at EverCom
January 1, 2015 - October 1, 2016Created 200+ digital campaigns and banner designs (animated and static) for multiple platforms and formats, handling accounts above €100K. Led social media designs for major brands, produced infographics, and contributed to online advertising and brand design across telecommunications and consumer brands.
Senior Digital Designer at TeleComing
February 1, 2014 - January 1, 2015Delivered digital design solutions for campaigns, banners (animated and static), and online advertising. Coordinated with cross-functional teams to meet project requirements and brand guidelines.
Senior Digital Designer at Burson Cohn & Wolfe
April 1, 2012 - February 1, 2014Led digital design initiatives for major campaigns, aligning creative output with global brand standards and client objectives across multiple channels.
Digital & Graphic Designer at Tribeca Media
March 1, 2005 - April 1, 2012Delivered 100+ projects including landing pages, animations, motion graphics, display banners, and digital branding for top global brands such as Adidas, Bourjois Paris, Playstation, Disney, Universal Pictures, Paramount Pictures, Diesel, Dockers, Cacharel, McDonalds, among others.
Junior and Middleweight Designer at Madrid City Council (Internship)
January 1, 2001 - January 1, 2002Early career design experience across city council projects, building foundational skills in graphic and digital design.
Head of Art at Minor Hotel Group
January 1, 2018 - June 1, 2025Lead spatial branding and immersive design for €1M+ premium hospitality projects across Europe and the Americas. Directed cross-functional teams of top architects and interior designers. Developed marketing actions and materials to support brands online and offline. Delivered 10+ large-scale projects with 100% on-time completion. Increased brand engagement by 35% through strategic spatial branding initiatives. Collaborated on campaigns for L’Oréal Paris, Bosch, Vodafone. Reported directly to the multinational CMO at headquarters.
Senior Digital Designer at Tribeca Media
March 1, 2005 - April 1, 2012Led digital design projects, delivering 100+ campaigns for top global brands including Adidas, Bourjois Paris, Playstation, Disney, Universal Pictures, Paramount Pictures, Diesel, Dockers, Cacharel, McDonalds. Responsibilities included web design, branding, motion graphics and interactive design.
Intern / Junior Designer at Madrid City Council
January 1, 2001 - January 1, 2002Internship role with early design responsibilities; contributed to design projects at the city council.
Education
Fine Art & Design and Graphic Design at Wesminster College, London
January 1, 1998 - December 31, 2002Master in Adobe at Spain (multimedia, digital, graphic design formation)
January 1, 2002 - December 31, 2002Fine Art & Design and Graphic Design at Wesminster College, London
January 1, 1998 - December 31, 2002Fine Art & Design at Wesminster College, London
January 1, 1998 - January 1, 2000Graphic Design at Wesminster College, London
January 1, 2000 - January 1, 2000Multimedia Design at Salesianos, Madrid
January 1, 2001 - January 1, 2001Digital Design at Salesianos, Madrid
January 1, 2002 - January 1, 2002Master on Photoshop at CICE
January 1, 2012 - January 1, 2012Master on Illustrator at CICE
January 1, 2013 - January 1, 2013Master on Advanced Photoshop Techniques at CICE
January 1, 2014 - January 1, 2014Master on Generative AI Creative Tools at ESEID AI Business School
January 1, 2024 - January 1, 2024Fine Art & Design at Westminster College, London
January 1, 1998 - January 1, 2000Graphic Design at Westminster College, London
January 1, 2000 - January 1, 2000Multimedia Design at Salesianos, Madrid
January 1, 2001 - January 1, 2001Digital Design at Salesianos, Madrid
January 1, 2002 - January 1, 2002Master on Photoshop at CICE
January 1, 2012 - January 1, 2012Master on Illustrator at CICE
January 1, 2013 - January 1, 2013Master on Advanced Photoshop Techniques at CICE
January 1, 2014 - January 1, 2014Master on Generative AI Creative Tools at ESEID AI Business School
January 1, 2024 - January 1, 2024Fine Art & Design and Graphic Design at Wesminster College, London
January 1, 1998 - December 31, 2002Multimedia Design, Digital Design, Graphic Design (Master in Adobe) at Spain
January 11, 2030 - October 3, 2025Bachelor in Fine Art & Design and Graphic Design at Wesminster College, London
January 1, 1998 - January 1, 2002Master in Multimedia Design, Digital Design, Graphic Design (Master in Adobe) at Spain (unspecified institution)
January 11, 2030 - October 3, 2025Short courses and specialized formation in design and digital tools at Various institutions
January 1, 2010 - January 1, 2017Online AI tools training (Midjourney, DALL-E, Leonardo, Kling, VEO3, etc.) at Online platforms
January 1, 2022 - October 3, 2025Bachelor's degree in Fine Art & Design and Graphic Design at Wesminster College, London
January 1, 1998 - January 1, 2002Fine Art & Design and Graphic Design at Wesminster College, London
January 1, 1998 - January 1, 2002Fine Art & Design at Westminster College, London
January 11, 2030 - January 1, 1998Graphic Design at Westminster College, London
January 11, 2030 - January 1, 2000Multimedia Design at Salesianos, Madrid
January 11, 2030 - January 1, 2001Digital Design at Salesianos, Madrid
January 11, 2030 - January 1, 2003Master in Photoshop at CICE
January 11, 2030 - January 1, 2012Master in Illustrator at CICE
January 11, 2030 - January 1, 2013Master in Advanced Photoshop Techniques at CICE
January 11, 2030 - January 1, 2014Master in Generative AI Creative Tools at ESEID AI Business School
January 11, 2030 - January 1, 2024Fine Art & Design at Wesminster College. London
January 1, 1998 - October 13, 2025Graphic Design at Wesminster College. London
January 1, 2000 - October 13, 2025Multimedia Design at Salesianos. Madrid
January 1, 2001 - October 13, 2025Digital Design at Salesianos. Madrid
January 1, 2003 - October 13, 2025Master on Photoshop at CICE
January 1, 2012 - October 13, 2025Master on Illustrator at CICE
January 1, 2013 - October 13, 2025Master on advanced Photoshop techniques at CICE
January 1, 2014 - October 13, 2025Master on generative AI creative tools at ESEID AI Business School
January 1, 2024 - October 13, 2025Fine Art & Design at Westminster College
January 1, 1998 - January 1, 1998Graphic Design at Westminster College
January 1, 2000 - January 1, 2000Multimedia Design at Salesianos
January 1, 2001 - January 1, 2001Digital Design at Salesianos
January 1, 2003 - January 1, 2003Master in Photoshop at CICE
January 1, 2012 - January 1, 2012Master in Illustrator at CICE
January 1, 2013 - January 1, 2013Master in Advanced Photoshop Techniques at CICE
January 1, 2014 - January 1, 2014Master in Generative AI Creative Tools at ESEID AI Business School
January 1, 2024 - January 1, 2024Fine Art & Design at Wesminster College, London
January 11, 2030 - January 1, 1998Graphic Design at Wesminster College, London
January 11, 2030 - January 1, 2000Multimedia Design at Salesianos, Madrid
January 11, 2030 - January 1, 2001Digital Design at Salesianos, Madrid
January 11, 2030 - January 1, 2002Master on Photoshop at CICE
January 1, 2012 - December 31, 2012Master on Illustrator at CICE
January 1, 2013 - December 31, 2013Master on Advanced Photoshop Techniques at CICE
January 1, 2014 - December 31, 2014Master on Generative AI Creative Tools at ESEID AI Business School
January 1, 2024 - October 22, 2025Fine Art & Design at Wesminster College, London
January 1, 1998 - January 1, 1998Graphic Design at Wesminster College, London
January 1, 2000 - January 1, 2000Multimedia Design at Salesianos, Madrid
January 1, 2001 - January 1, 2001Digital Design at Salesianos, Madrid
January 1, 2002 - January 1, 2002Master on Photoshop Techniques at CICE
January 1, 2012 - January 1, 2012Master on Illustrator at CICE
January 1, 2013 - January 1, 2013Master on Advanced Photoshop Techniques at CICE
January 1, 2014 - January 1, 2014Master on Generative AI Creative Tools at ESEID AI Business School
January 1, 2024 - January 1, 2024Fine Art & Design at Westminster College, London
January 1, 1998 - January 26, 2026Graphic Design at Westminster College, London
January 1, 2000 - January 26, 2026Multimedia Design at Salesianos, Madrid
January 1, 2001 - January 26, 2026Digital Design at Salesianos, Madrid
January 1, 2002 - January 26, 2026Master on Photoshop at CICE
January 1, 2012 - January 26, 2026Master on Illustrator at CICE
January 1, 2013 - January 26, 2026Master on Advanced Photoshop Techniques at CICE
January 1, 2014 - January 26, 2026Master on Generative AI Creative Tools at ESEID AI Business School
January 1, 2024 - January 26, 2026Qualifications
Adobe Certified Professional
January 11, 2030 - September 4, 2025Adobe Certified Professional
January 11, 2030 - September 4, 2025Master in Adobe (Multimedia Design, Digital Design, Graphic Design)
January 11, 2030 - October 3, 2025Online AI Tool Training (Midjourney, DALL-E, Leonardo, Kling, VEO3, etc.)
January 1, 2022 - October 3, 2025Adobe Certified Professional
January 11, 2030 - October 6, 2025Adobe Certified Professional
January 11, 2030 - October 13, 2025Adobe Certified Professional
January 11, 2030 - October 13, 2025Expertise on Generative AI Tools
May 1, 2022 - October 13, 2025Adobe Certified Professional
January 11, 2030 - October 22, 2025Master on Photoshop
January 1, 2012 - December 31, 2012Master on Illustrator
January 1, 2013 - December 31, 2013Master on Advanced Photoshop Techniques
January 1, 2014 - December 31, 2014Master on Generative AI Creative Tools
January 1, 2024 - October 22, 2025Adobe Certified Professional
January 11, 2030 - January 21, 2026Adobe Certified Professional
January 11, 2030 - January 26, 2026Master on Generative AI Creative Tools
January 1, 2024 - January 26, 2026Industry Experience
Travel & Hospitality, Media & Entertainment, Consumer Goods, Professional Services, Retail, Real Estate & Construction, Software & Internet, Other
Immersive Branding and experiential branding for Minor International.
Review selected examples of this experience on my portfoio: https://www.twine.net/signin
Design and adaptation of Social Media reels and images for Instagram and Facebook.
Coca Cola, L’Òréal Paris and Maybelline New York.
Review selected examples of this experience on my portfoio: https://www.twine.net/signin
Graphic designs for print: brochures, dyptichs, flyers, posters…
Review selected examples of this experience on my portfoio: https://www.twine.net/signin
Display banner ad designs and adaptations to formats, sizes, platforms… meeting multiple requirementes from multiple contexts, but mainly Google Ads.
Working for clients like Purina or. Maybelline New York.
Review selected examples of this experience on my portfoio: https://www.twine.net/signin
Packaging designs for coffee brand Granell.
Review selected examples of this experience on my portfoio: https://www.twine.net/signin
Design of infographics for multinationls like Carrefour, L’Òréal Paris and BCG (biggest global oil consulting)
Review selected examples of this experience on my portfoio: https://www.twine.net/signin
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