Eabha O'Sullivan
B2B marketer with 10 years of experience across demand generation, integrated campaigns, customer marketing and paid digital.
About
B2B marketer with 10 years of experience across demand generation, integrated campaigns, customer marketing and paid digital. I’ve worked across high-growth technology companies including Vanta, Slack, Intercom and Salesforce, building programmes that connect brand and acquisition activity to pipeline. My experience spans campaign strategy and execution, lifecycle and nurture programmes, sales alignment and performance analysis, with a strong focus on turning marketing activity into measurable growth.
- 8 years' experience
- Joined October 2026
Industry experience
- Software & Internet
Work experience· 5 roles
Lead integrated marketing campaigns across EMEA, spanning digital, organic social, email and out-of-home advertising. Design personalised nurture programmes based on prospect engagement and intent, including audience segmentation, messaging and conversion paths. Develop regional podcast and newsletter campaigns and partner with Marketing Operations on HubSpot execution and tracking. Exceeded pipeline targets, achieving 142% MQL, 125% S0 and 109% S2 attainment in reported year-to-date results.
Led integrated EMEA campaigns across paid digital, account-based marketing, content, events and webinars. Built campaign reporting dashboards to track lead-to-opportunity performance and identify opportunities for optimisation. Partnered with sales on outreach sequences, lead follow-up and enablement. Previously owned EMEA paid digital strategy across paid social, search, display and content syndication, managing agency and vendor relationships.
Managed customer advocacy programmes, identifying and securing customer stories and references to support sales, marketing and product teams. Delivered sales enablement to help teams use customer references effectively throughout the buying process. Owned the review-site strategy across key platforms, maintaining ratings of four stars and above.
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